The Essential Guide to Social Media Etiquette

I have been using the internet and social media for a long time now and I have seen (and made) many mistakes in terms of proper etiquette when interacting with others online. When it comes to digital decorum, there are certain rules of social order that still apply to our virtual interactions so we don’t end up with any follower faux pas or internet indecency. Today I want to share with you my Essential Guide to Social Media Etiquette where I’ll be covering the three golden rules of online etiquette and nine common situations where those rules apply. Now you have no excuse not to make the best impression possible on your online platforms!

Golden Rule #1: Treat others the way you wish to be treated

… When tagging people

• If you are tagging other people, brands or businesses in your social media posts, it’s very important that you remember to treat people the way you would want to be treated. Tagging dozens of people in posts that don’t really apply to them is an annoyance, and overly tagging the same individuals over and over when you are not associated with them is just poor form. No one wants to be spammed online, so make sure you tread respectfully whenever you involve others in content.

… When leaving or responding to comments

• Most people don’t like criticism, negativity or drama directed at them so make sure when you are leaving comments or responding to them that you are respectful to the feelings of others. Internet communication is always a little more difficult than communication in real life, so make sure to go out of your way to be very clear about your meaning in your remarks, even if you feel like your being a little ridiculous in spelling it out, it’s better to bear the brunt of that yourself than to inadvertently embarrass or upset others.

… When scrolling through your feed

• Think about it, the whole purpose of social media is to become more social with people we may not see or know personally, so if you are scrolling through your feed and see that others are sharing news, either positive or negative, make sure to take the time to leave a comment of congratulations or empathy. If you were sharing news online, I’m sure you would be eager to get feedback. Likewise, if you have taken the time to follow someone, try to engage with their content as often as you can. Ghost followers are such a disheartening situation so make sure to reach out and be social with those you follow!

Golden Rule #2: Err on the side of grace

… When you see negative comments

• I know first hand how uncomfortable it can be to see a comment from someone that seems negative, however, like I explained above, internet communication is hard and you should never make assumptions about what people really mean when they leave an unclear or uncomfortable comment. Many times people try to be helpful and engaged by leaving a comment that may not be 100% positive, but they shared because they care about you. Don’t take things personally, especially when you don’t know someone and their personality. You could end up reacting poorly in return or hurting your mental state by jumping to conclusions. If anything, make sure to respond politely and if you are unclear to their meaning, ask for clarification!

… When you suspect a copycat

• Too often I see individuals online calling out or complaining about people copying their work and I think it creates a very uncomfortable situation on your platform for yourself and others. I firmly believe that there are really no original ideas left and that it’s common for many people to be doing and talking about the same things, especially if those people are operating in the same industry or have many interests in common. Instead of calling out a copycat that may be upsetting you, you should always reach out with grace, never accusingly, and clear the air. I bet you may find that more often than not, you have a kindred spirit you weren’t aware of!

… When you feel overwhelmed by content

• As someone who runs an online business full time, I am often on the internet many hours a day digesting a lot of different content and that can lead to some overwhelming situations. I personally find that when I am consuming too much content, my personal style in terms of my own content will change or skew a bit, leaving me feeling lost and off message. It’s very important in those situations that I have grace with myself and take a break from consuming content in order to clear my own head. Likewise, I know another common content overload situation can occur when people begin to feel irritated or even jealous of the content of others. It’s very important that you remind yourself often that social media is only a small, curated snippet of real life and that isn’t not something you should be comparing yourself to. Having grace with yourself in this situation will lead you to a more enjoyable social media experience so that you are more likely to have grace with others.

Golden Rule #3: Establish clear boundaries

… When you are sharing content

• It’s so important when interacting on social media to establish clear boundaries between yourself and others so that you or your followers don’t overstep and cause any issues or uncomfortable situations. When it comes to sharing your content, you must establish a boundary between the content you deem acceptable to share and the pieces of your life or business that you will be keeping out of the public eye. We live in an world of oversharing and I find that people who share too much of certain things end up creating an atmosphere where there followers often overstep boundaries of acceptable interaction. The best way to prevent unwelcome advice, comments or negativity is to be very clear and consistent with the content you are sharing.

… When you are following others

• Social media really does make it so easy for people who have never met to feel a connection. I know that I personally feel like I know many people I have never met before, just because I have followed them for years online. The truth of the matter, however, is that if you have never met or had any significant interaction with people you follow, you don’t know them, you are not friends and you should keep yourself and your boundaries in check when interacting with them via social media. Not only will that prevent uncomfortable situations but it can also keep you from feeling rejection or anxiety over the actions of those you follow.

… When you are self-promoting 

• It’s so easy when you are looking to promote yourself or your business online to blur boundaries in order to try to make a name for yourself. People often do this by going on a following spree and following lots of different people in an attempt to gain followers and then asking those people to follow you back. I also see people self-promoting by tagging their content with tons of different tags and hashtags in order to increase the chances of people following their account. This pretty much constitutes spamming people and it ends up leading to a situation where you will most likely have followers who are not interested in you and your content and may even target you for spam in the future. If you are truly interested in making a name for yourself, one that is respected and reputable, draw boundaries for your actions and activities online so that you are always putting the most professional version of yourself out into the internet!

I hope this article has taught you about the importance of internet etiquette and that you avoid your own follower faux pas in the future! Social media is such a powerful force for human interconnectivity and just because it may not be a face to face interaction, doesn’t mean that you shouldn’t treat yourself and those you interact with online with respect and dignity. If you have any questions about internet etiquette or need help navigating an uncomfortable social media situation, let me know in the comments and I’ll do my best to help!

xoxo,