May 2014 - Page 2 of 2 - Strange & Charmed

Month: May 2014

5 Things I ♥ about the Filofax Community

If you have been reading my blog for a while, as in before March, you have probably been wondering what the heck is up with me and being obsessed with Filofax planners and stationery! Seriously guys, I am feeling you if you have been a little confused about this whole new world I have decided to incorporate into my life and into the blog. I know it’s hard to explain personal obsessions to those looking in from the outside, but being organized is sort of my thing, or at least it used to be my thing back in college, high school, middle school and beyond! Life after college changed the way I organized myself. I stopped being hyper organized and became more strategically organized, spending time on the things that mattered and not everything as a whole. But as life progresses, I find that more and more things become important enough to need a specific place in my life and I need to keep track of it! So, enter Filofaxes, Kikki K planners, washi tape, etc. Once I started researching planners, I uncovered the whole online Filofax and planner community that is down right amazing! I even started using Facebook again just to be part of the groups (and that’s saying a lot because I have not used Facebook for like two years!) I know its not for everyone, but I like the sense of community and sharing of ideas because all that jazz really makes me feel supported and helpful, so I gave some serious thought to why I love the Filofax community so much as a way to give you all an understanding of my obsession. This is what I came up with!

1. RAKs: I know some people may see me use this term on my blog or on twitter/instagram, but RAK stands for Random Acts of Kindness. Within the Filo community, this term refers to people send others a small letter or package with positive words of encouragement or gifts of stationery supplies. It is also known as Happy Mail and it can be anonymous or not. There are a few groups on Facebook dedicated to this precious act of giving and it is definitely one of the big reasons I like to participate in the groups. It’s not that I am looking to receive things from others, but I am obsessed with sending out RAKs and sharing with people I have never met. I honestly think it’s a beautiful example of the human spirit and an example that the internet can really help to bring people together from all over the world.

2. Pen Pals: Another popular activity within the Filofax community is pen paling. Now, I do not have a letter writing pen pal (although I have more than a few people I message and email with) but many people in the stationery groups are involved with it and I think its amazing! The act of letter writing is such an ancient and lovely practice that I am glad to see its resurgence in these communities. You know how I feel about hand written thank you notes, and in so many ways this is again an amazing way that the internet is bringing people together.

3. Positivity: I cannot get enough of the Filofax groups, pictures and posts because they are bursting with positivity. This community is one of those few places online where I truly feel safe and protected from the dredge of the internet. That’s not to say that everyone is always happy and upbeat, but the general culture is one of inclusion, support and self-betterment. The community members are always promoting each other, sharing ideas and always have kind words to share. It has such a positive vibe!

4. No lack of content: From the multiple Facebook groups to the Instagram hasthtags to the endless blogs and websites to the YouTube videos and the Pinterest boards, there is such a wealth of content within the Filofax community that you can immerse yourself in it and always find something new. This is probably why I am so obsessed, because the more you dig the more you find and uncover and suddenly hours have passed and you walk away feeling like you have learned so much and felt all the positive energy!

5. New Friends: Out of everything I have dabbled with online, nothing has yielded so many personal connections as this community. I have made a bunch of new online friends, some bloggers, some just enthusiasts, but all of them wonderful. It really is amazing how a subject like a planner would draw people together in such a profound way, but it has and I am so glad that I discovered this little pocket of the internet where I truly feel at home!

Blogging tech

Using Analytics on your Blog

As you may know, yesterday was my final installment of the Blogging 101 series and I covered the topic of monetizing your blog in a variety of ways. So, today I thought I should spend some time talking about the importance of tracking your analytics to help you understand your blog’s audience and reach! There are two points that I would like to make on the subject, the first is that you should be tracking analytics on your site, and the second is that the tracking system you should be using is Google Analytics!

To the first point, if you have a blog, you should be using analytics tracking. These systems are incredibly helpful and can give you a variety of information about your audience, their behavior on your website and which posts are driving views and which posts are duds. If your blog is small, you may not think analytics are important to focus on while you are growing your blog, but you would be surprised by the insights you can get in your analytic reports. Let’s be honest, when we publish posts, we really have no clue how the post is going to fare. I often write this long elaborate posts that I am sure will be popular and then when I check my analytics I find that it wasn’t attracting as many eyes as I would have hoped. Sometimes as content creators, we don’t know what will be popular unless you have been blogging and writing for a decent amount of time, but heck, I have been at this for years and I still have figured out the magic formula! So, it’s important for me to check my analytics, see what is doing well and what is not so I can spend more time creating content that my readers want and not waste my time on a piece that I may find interesting, but perhaps my audience does not. That’s not to say that I think we as bloggers need to ignore what we like to write about, but when you are serious about growing your blog and your audience, you have to focus on what works and finding unique and creative ways to package your content in ways that continue to surprise and delight your readers! Analytics can tell you so much about your audience as well, not just what posts are popular. You can find out where the majority of your audience lives (this is super helpful for figuring out times when you publish your posts), you can find out their age and gender (which is sometimes a very interesting thing to know if you are attracting more male or female readers than you expected based on your content so that you can either create more for those audience members or perhaps refocus your content to attract the reader you have in mind) and of course analytics helps you track how long people spend on your site and your page views (which is a necessary piece of information if you are looking to monetize your blog).

So, now that you know why analytics are important, lets talk about which analytics service you should be using. I’ll be honest, the reason I am writing this post is because I recently needed to switch over to Google Analytics and I wanted to make sure that others were using it because it is the industry standard when it comes to analytics. For years I have been using a different site to track my analytics, but now that my blog is growing and I am thinking seriously about monetization, I am finding that sponsors, marketers and affiliate networks want to see Google Analytics information specifically. Google Analytics is free, so thats a bonus, and it does give you an array of options that didn’t exist with my previous analytics system. I really wish I had jumped on the Google Analytics bandwagon earlier and because of my situation, I wanted to let you all know that you should seriously consider using it as well if you have no current analytics tracking or if you are using a different site. Analytics are one of those things that if you pay attention to, they can help you learn and grow your site, but if you don’t pay attention to them, its still good to have a system in place in case the day ever comes when you need the information.

Blogging Career

Blogging 101: How to Monetize your Blog

Blogging 101 is a 10 part series where I share my tips and tricks for creating and growing a blog from scratch. This is the tenth installment in the series, and you can find more information on the topics of this series here.

Wow! I cannot believe this is the final installment of my Blogging 101 series. It’s been over two months since I posted my first piece and I know I have picked up a few new followers along the way specifically because of this series! I sincerely hope this series has helped you think about starting a blog or has given you new ideas or information to help make your blog the best it can be! When I started this series, I truly wanted to demystify blogging for those who may have been interested in the subject but thought the task too big or too complicated to pursue. I am by no means a professional on the subject, but I often think there is too much secrecy among bloggers about what they do, what works and what doesn’t, and I really wanted to give some real practical advice on the subject. So, thanks for reading and letting me impart my knowledge to all of you!

I have chosen the subject of monetization as the final installment of my series for a very specific purpose. First of all, I believe that blogging as we know it today was rooted in a true passion for writing and sharing as a means of creative outlet and that the monetization of blogs was something that came after. Because of this, I believe that you should first and foremost wish to run a blog for the love of it! If you don’t love what you’re doing, you shouldn’t be doing it, and people will be able to tell if your heart isn’t in it. That leads me to my second reason for publishing this topic last, because it is hard work to make money from blogging and if your heart isn’t in it, you won’t ever make it long enough to earn a decent income. So, start your blog for you, as a hobby and/or creative outlet. Put your heart into your content and feel a true passion for what you post, and then monetize strategically!

It may surprise you to hear that there are many ways for you to monetize your blog. When you think about it, however, it makes a lot of sense that there would be more than one way to earn an income from blogging, because the business of blogging is all about entrepreneurship, and any good entrepreneur will tell you that if you want to make money from a business venture, you need to diversify your income streams! I am going to break down those possible income streams into categories. Those categories are affiliate networks, sponsorships, advertising, and direct sales.

Affiliate networks are merchant revenue sharing programs where bloggers can sign up to promote products through their blogs and earn a percentage of any sales that result from their direct links. There are many different affiliate networks out there, some that promote a wide variety of products (Amazon) and some that represent merchants from specific fields like fashion (Reward Style). These networks also vary in the selectivity of their membership. Some programs are pretty lax in the requirements of their members, and some are highly selective. Since there are such a wide variety of networks, with so many different options, I highly suggest that you do some research on your own for which networks you may want to target. One of the best things about affiliate networks is that you can be a member of multiple networks in most cases and promote multiple different products within your blog if you so choose.

Sponsorships are a more targeted and labor intensive form of monetization in which bloggers work directly with companies or marketers to create content centered around specific products. I say that these opportunities are more labor intensive because usually a blogger would need to do a good amount of work in order to secure a sponsorship. This may mean the blogger would have to research companies, find contacts and then pitch a blog post idea to the company, making the case for how the sponsorship would benefit the company, its products and negotiate an appropriate amount of payment. If you have ever seen a sponsored post in a blog, you may have wondered how the blogger came to that opportunity. More prominent bloggers are often directly approached by companies to promote their products, others use agents or are members of marketing related networks where companies can pick bloggers from a pool of possible candidates to promote products, but often, bloggers need to directly contact companies or their marketing firms in order to start on the road to sponsored posts. As you may be thinking, this process can be an uphill battle, but normally once a blogger has established a reputation for working well with companies, the process can become easier as you add companies to your sponsorship resume.

The next form of monetization is selling advertising space on your blog. This one is pretty straight forward, but for some, the idea of selling ad space can be a daunting task, which is why there are platforms out there like Passionfruit Ads* that will help make the process easier. Sites like Passionfruit help bloggers manage advertisements by placing ad images, tracking and rotating ads, and automating payments. Of course, sites like these take a portion of your ad revenue for the service they provide, but if you want to leave your ad management up to a more precise platform, this could be an easy way for you to sell ad space without spending your own precious time.

The final form of monetization I am going to cover is direct sales, and by this, I mean by using your blog to promote and sell your goods and/or services. It is very common to find blogs that support a business, either a real brick and mortar company or an e-business. You can sell anything from digital products (ebooks, podcasts, learning series tutorials etc) to physical goods (products you create yourself or resell) to services (event planning, consulting, photography etc). Even if you don’t run a business, you can still find ways to use direct sales on your blog. Perhaps you write about recipes on your blog, you could put together a digital ebook and sell it through your site. Maybe you love photography and take beautiful images, you could sell digital copies of your photo’s. The possibilities are truly endless when it comes to directly selling to your blog readers and if you are truly serious about monetizing your blog, I think this is something that everyone should be thinking seriously about.

So, that’s it! Those are the four major categories of blog monetization. They are probably not the only ways you can make money through your blog, but I think they are the most common and tried and true approaches. The best part is, you can employ one or more of these methods on your own blog right now and with some ground work and planning, there is no reason why you couldn’t take advantage of all the methods I suggested. Like I said earlier, diversifying your income streams is important if you are trying to make money as an internet entrepreneur, so give each method some thought, figure out how you could apply each to your own blog and get to making some money! I am by no means an expert on this subject, so if you have any questions, which I am sure you have many if you are serious about this enterprise, I have some suggested reading for you!

Must-Read Business Books for anyone looking to monetize their blog in a smart and strategic way!

And yes! Those are affiliate links to Amazon where you can purchase the books! If my advice has been helpful and you would like to thank me for it, using my affiliate links to purchase products I recommend is an easy way to support me and my blog and it doesn’t cost you anything extra. I don’t always use affiliate links and I don’t always make product recommendations, but when I do, you can be sure that it’s for products I do recommend and honestly believe in. That’s my commitment to you as my reader and it is one I hope you bring to your own blogs with a true sense of responsibility to your readers as your pursue the path of monetization!

*This site was recommended to me by my blogging buddy Kristin from My Life as a Teacup!

books lifestyle

Oyster: The Dawn of Enlightenment 2.0?

I have been following the progression of the internet’s soon to be newest obsession, OysterBooks.com, for quite some time now. In the vein of Netflix, Spotify and Audible, Oyster is a site/app that allows users to access thousands of ebooks through a monthly subscription based service that right now costs only $9.95. Not bad, right? For the cost of about one ebook, you can access a nearly unlimited supply of reading material that the site boasts includes over 200,000 titles and growing. To be quite honest, I have been wondering how a site like Oyster would fare in our modern digital age. How would a subscription service for full length written works manage in an internet age culture where we communicate through pictures and video, skim news headlines and have a collective attention span of five seconds? We’ve replaced solid magazine articles with short blog posts, and instruction manuals with a Pinterest board. I definitely knew Oyster was something that would come around eventually, we have subscription services for everything from games to movies to TV shows to music, not to mention the hundreds of subscription boxes for toys, clothing, food and grooming supplies, so why not books? But how many of us actually read books anymore, or at least enough to make a subscription worth the money? Initially, I think many people are going to think like I did that paying the price of a book per month is a little silly when we have library’s where you can borrow all these books and more for free, and that’s essentially what you are doing with the app, renting books. Of course, these are ebooks so its much more convenient for you to download a new book than to drive to the library to pick one up physically, and even libraries with ebook selections available online still have a significant barrier to entry and in most library systems only have a few “copies” of ebooks available for lending. This does not seem to be the case with Oyster. All you need is a credit card and an iOS device which gives Oyster a reasonably low barrier to entry. I get it, not everyone has an Apple product, but think about the number of iPods, iPhones and iPads out there in the world. That’s a potentially huge market to sample from, and if anyone were going to pay $10 a month for a book, it would be an iOS user who has been conditioned over the last 7+ years to pay for their content.

So, will Oyster do for books what Netflix did for movies and TV? Will Oyster bring the good news of the written word to our attention deficit population? I think the two platforms are actually incredibly similar when you think about where Netflix was 5 years ago in comparison to where Oyster is right now. Both were flying under the radar, both had a good selection of content although void of new releases or epic blockbusters and both had a reasonable price point. Of course, we all know what happened to Netflix, even I wrote about it, but in the end Netflix made it out of all their troubles and still dominates the at home streaming market, albeit with significantly more competition. I think we could see a pretty similar situation for Oyster in the next few months and early years until the brand Oyster becomes more of a household name.

So the big question is, will you be signing up for Oyster? To help answer this question I have created something of a litmus test to decide if an Oyster subscription would work for you.

1. Do you read or begin to read at least one book a month at your leisure?

This is important because if you are not currently a reader, signing up for a subscription service for ebooks certainly isn’t going to turn you into one.

2. Browsing the main pages of the Oyster site, can you find 3 books you would be interested in reading?

Although Oyster boasts 200,000 books and counting, they promote their most popular works on their main pages. If you don’t see things you want to read while skimming their site, you probably won’t find much else better once you have full access to their collection.

3. Are you the type of person who would cancel your subscription if you were not getting use out of it?

Oyster, like Netflix and other subscription services offers a one month free trial, but you still need to sign up with a credit card, which means if you are not pleased you need to cancel before your card is charged.

If you said NO to any of those three questions above, this subscription is probably not for you, unless you also said YES to question three. I’m all for giving things a try and taking a look around, especially when their is a free trial associated with it, so if you know you will stay on top of your trial and cancel before you begin getting charged, by all means, give the app a whirl if you’re curious! If you happen to be an avid reader, or at least someone who likes to pick up a new title or two every month, perhaps Oyster would be a good way for you to save some money and get a variety of leisure time reading material, so long as you are not addicted to new releases.

Okay, moment of truth, will you be signing up for Oyster? If you have already joined, let us know what you think about the service in the comments below. I would love to hear more from those who have joined and understand more of that experience!