As a blogger, youtuber and online business owner, it’s important for me to stay focused on my online marketing to make sure I get my content and my products out there into the world to the people who need them most. So, of course, I do a lot of reading and research on the subject of marketing, and although I find that, generally, much of the information is very repetitive, every once in a while I find little gems that I believe are very important to remember. Since many of my readers also happen to be bloggers and small business owners, I thought it would be helpful for you if I shared a few key bits of marketing wisdom that you may not be familiar with, so here are the 5 Marketing Tips you Might have Missed!
1. Consistent messaging is most helpful when targeted at a consistent person: No matter what your business is, whether you’re a blogger, an online business owner or a social media guru, you probably already know that consistency in your messaging is key. However, what you may not have known is that your consistent messaging is most effective when you are targeting your ideal customer consistently. We all have our ideal or target customers, members of our communities and those model consumers we are looking to attract, after all, no one business can cater to 100% of the population! Once you understand who your ideal customer is, what their needs and motivations are, you can then better direct you messaging towards them and reap the rewards.
2. Come on strong: Although coming on strong isn’t something you may want to do when it comes to real world marketing, when promoting yourself on the internet, it’s a must! Why? Well, because online communication is hard. It isn’t a traditional form of communication where you are interacting one on one with your target customers, it’s a sea of people who have literally a thousand other things to pay attention to. So if you want to be seen and heard on the internet, it’s important to talk loudly and carry a big microphone! Put your content and messaging out there everywhere it is relevant and as often as possible. Do things in a big way to create more buzz around you and your business, and don’t be afraid to reach out directly to those you believe will benefit from your products and message!
3. Use rhyming phrases, they are more persuasive: Apparently it has been statistically proven that people inherently believe phrases that rhyme are more accurate that non-rhyming phrases. Weird, huh? Well, I think it just proves how persuasive a good turn of phrase can be, especially when it’s lyrical. So, consider how you can use rhyming phrases in your messaging to your benefit!
4. Anticipate objections and overcome them: As someone who spent years working in sales for a fortune 50 company, I know that anticipating objections is an important part of direct selling. However, when it comes to online selling, we don’t have the benefit of talking one on one with our prospective customers to hear out their concerns and then put their mind at ease. Instead, in online business, you need to anticipate the objections your customers will have, address them and then overcome them in your messaging. This is a perfect example of why it’s important to
5. Give people things to share: In this modern online world of ours, you may have noticed that people love to share. This is one of the major reasons social networks like Facebook and Instagram are so popular. People love giving their opinions, sharing things they like, and feeling like the things they share are helping those around them. Deep down inside, people have a need and strong desire to feel important and valuable. This is a need that you can leverage to help you market your content and business, if you make an effort to create items that are sharable online. Give your customers and community items that they would be proud to share in their social feeds. Things like thoughtful articles, beautiful images, helpful tips and tricks. If you sell a product, give away freebies online like digital items that supplement your products, something people can admire and share with friends. You may have to put in some extra work, but those little extras will pay off in the end!
I hope this post taught you a new tip or trick for marketing yourself or your business online! Let me know in the comments what resonated most with you, and feel free to share your best marketing tips as well!
xoxo,
This article was first published on Strange & Charmed on December 8th, 2014 and is being reposted as part of my Holiday Prep Hiatus! For the months of November & December I will be recycling some vintage S&C content that you may have missed in order to give myself some extra time to finalize projects and spend time with my family during the holiday season. All reposted content will be marked as such. I hope you enjoy this blast from the past blog post!
I appreciate, result in I discovered exactly what I was taking a look
for. You have ended my 4 day long hunt! God Bless you man. Have a great day.
Bye