My Small Business Starter Tool Kit

As a small business owner, one of the single most frequent questions I am asked relates to the tools a small business owner needs to get started. Truthfully, the tools or items you need to run your small business vary from person to person and business to business. It depends on what core functions your business performs, so it’s not a one size fits all scenario. Last month I shared the software tools that keep my small business running, so this month I will share the hardware part of the equation. Keep in mind that these are the tools that I choose to use, they are by no means the best or only options, although I do highly recommend them. My small business starter tool kit includes:

1. Macbook Air 11”: Since December 2013, I have been working exclusively from my Macbook Air. I am often asked if it can handle processor intense software like Adobe Creative Suite and Final Cut Pro, or if it’s sluggish. The answer should be obvious. Yes, the Macbook Air can handle a variety of software- if it couldn’t, I wouldn’t be able to run my business! I run professional grade design and creative software like Photoshop, Indesign, Illustrator and Final Cut all day long as part of my business and often times, I am running multiple programs at the same time without issue. The Macbook Air is small, super slim and portable, which I love! It did take me a short adjustment period to get used to the 11” screen moving down from a 13”, but I don’t even notice the small size anymore. I really do love this machine and it was certainly an excellent investment for my business!

2. iPhone 6 Plus: You may think that as a small business owner, your main contact with your customers or clients will be via your computer, however, I do far more interaction with mine through my iPhone. Earlier this year I upgraded to the iPhone 6 Plus from the iPhone 5, a big transition for me, size-wise that took me quite some time to get used too. However, I do love my iPhone 6 Plus and because of it’s larger size, I am able to conduct business in a whole new way. I do a majority of my email, photo editing and social media directly from my phone. It lives in my hand and while some would say that isn’t good for your health and wellness, I have never felt more free! I don’t see my iPhone as a burden, but as a tool that gives me ultimate flexibility with my work. Perhaps that’s because I’m the boss and don’t fear the tether to my work the way some with more traditional jobs do, but I love my iPhone because of the increasing role that social media plays in next to all segments of business, I couldn’t recommend it more!

3. Canon EOS Rebel T5i (700D): I’ve waxed poetic time and time again about my love for my T5i. My DSLR plays a key role in my business as I use it each and every day. Photography and videography make up a significant portion of my business, from a creative standpoint and a marketing standpoint. When it comes to online business, visual media plays a crucial role, so it was important to me to have a DSLR with some great lenses. For my day to day shooting needs, I use the 50mm 1.8 lens, and for my videography, I use the 18-55mm 3.5-5.6 lens, both from Canon. If you are looking for more information on how I shoot, watch this video, and if you would like some of my best photography tips, try these!

4. Toshiba Flash Air: Normally, I would never include my SD card in a list like this, but the SD card I use isn’t your standard issue. The Toshiba Flash Air is a major tool in my business process because it’s actually wifi enabled! Essentially, my little SD card pops into my camera, stores my pictures and video as per the usual SD card functions, but it also includes special software that pairs with my iPhone so I can wirelessly transfer the media from my SD card to my iPhone for instant use without needing a computer! If you use a camera that already has wireless capabilities, this SD card won’t sound that amazing to you, but if your camera doesn’t have wifi built in, you can use this card to get instant access to photos and video on the fly, move them to your iPhone and then edit and upload direct from your phone. Think about being out and about shooting and capturing a great shot that you’d love to post on Instagram, but you don’t have your laptop with you, so you need to wait until you get home to download the photos. The Flash Air bypasses this step, and even though I do most of my photography at home, I can’t tell you how much of a time saver it is to use an wireless SD card to quickly move photos for upload online!

5. WD My Passport External Hard Drive: I’ve trusted my computer backup and external storage needs to Western Digital for years and they have never let me down. As a small business owner, especially one that works with photography, video and custom designs on the daily, backing up my files is a non-negotiable. Now, you could use a cloud based service for your backup, which works extremely well, however, I prefer external hard drives because they are inexpensive compared to equivalent storage sizes in cloud service, and it feels like a more secure experience since I see and hold my backup in my hands as opposed to the invisible cloud. If you don’t have a hard drive for back up, check mine out because I love it and it could save your business!

6. HP Office Jet Printer: Now printers are a topic I am often asked about due to the fact that I exclusively sell printable inserts and designs in my shop! I use an HP OfficeJet Pro 8600 series all-in-one printer that I happen to love. It’s a great daily business printer with capabilities for faxing, scanning and copying and I think it does a solid job of printing my inserts, stickers and wall art designs! Is it the best printer for artwork? Definitely not, but it works for me and my needs, which is all that matters. Having access to a printer like this does help when running a business with all the contracts, bills, invoices and other paperwork that can cross your desk, so I would recommend some sort of all-in-one printer for a small business even if you don’t deal with graphics and design as I do.

7. Wacom Bamboo Capture Tablet: The final tool I use for my business is a Wacom tablet. If you have never seen one of these before, this is a pen tablet that essentially replaces the mouse of my computer while I work on designs in Illustrator or Photoshop so that I have more accuracy and control while using creative software. The Bamboo Capture isn’t a drawing tablet, although Wacom does make those, but it’s just another tool I use to help me work quickly and efficiently. Some designers love these tablets and rely on them, others do not. It’s a personal preference that does come with a learning curve, but if you spend a lot of time designing in Adobe Creative Suite or art programs like Corel and you get the chance to give one of these a try, I’d suggest it!

Those are the tools I used to start my small, creative online business. I hope this gave you some insight and good information to help you find the tools that are right for your business! If you would like some additional resources, I’ve recently written about some Free Design Tools for Bloggers & Business Owners, and Apps for the Creative Business Owner that may also help you get your business going! Let me know what other business issues or questions you may have so that I can create some more dedicated content to help!

xoxo,