The 3 Platforms For Massive Brand Growth

The 3 Platforms For Massive Brand Growth

As a business consultant and social media guru, I am often asked by my readers and clients about the best social media platforms to join if you want to make a name for yourself online. In my signature online business program, Empire Building, I have an entire workbook dedicated to the platforms of online communication which is designed to help you choose the best platforms for your online brand and business. But the trends are clear, there are a few social media platforms that are really rising to the top right now and if you are looking for massive brand growth, it would be in your best interest to incorporate at least one of these platforms into your online presence. Now, this doesn’t mean that EVERYONE should use ALL THREE of these platforms because all three will not apply to every person and every business- hence the reason I have a dedicated workbook with information and activities to help you decide the platforms you need to optimize your online presence in Empire Building! However, these three platforms are very popular at the moment and trends show they are going to remain popular for quite some time, so they are a safe bet if they make sense for you and your brand!

YouTube

Although all video based platforms are on the rise at the moment, YouTube happens to be one of the fastest growing, most accessed platforms out there today and it’s growing so fast that within a few short years it is actually projected to become the #1 website online AND the #1 search engine, dethroning the mighty Google! With billions of searches being conducted each month and millions of users accessing the site daily, including a wide user base demographics, YouTube really is a place where you can find a following online quickly if you do the work! Although there have been users like me on the site for years building up their community and following, I still see everyday small accounts with great content rising to fame and fortune on the platform because hard work and good strategy really does pay off on YouTube more so than other platforms.

Instagram

Instagram is the youngest platform on this list, but it has been a brand power player for nearly as long as it has existed. Yes, this year Instagram announced some new updates that do make it a little harder to grow your following on the platform if you are a brand or business, however, it has opened up advertising as well, which could help with growth if you are willing to pay to play. Even the recent addition of Instagram stories, the Snapchat-like extension of the platform that gives users the ability to vlog and share content exclusively to their followers, is just another way to help brands stand out on the platform!

Facebook

Good old Facebook! Who says you can’t teach an old dog new tricks? Facebook is practically a social media dinosaur at this point, but it always seems to find a way to remain relevant and on top in the social sphere. You can’t deny that the user base of Facebook is out of control- everyone uses Facebook including children and grandparents and on a daily basis no less! Yes, Facebook often makes changes to their platform that end up making it harder for businesses and brands to stand out, only to increase the end user experience of course, and because of this Facebook is a place where you can find and build a community around your brand. I’d suggest skipping the Facebook Fan Page option for a Facebook Group which is really where it is at for developing community and brand loyalty, but having both is nice as well!

If you are someone who has been confused about which platforms to use for your brand or business online, I hope this information has been helpful to you and given you an idea of where to start! Like I mentioned before, not all of these platforms are going to be right for every brand or business, and if you want to pinpoint the right platforms for you, I highly suggest checking out my Empire Building Online Business Program, which helps you to not only learn all the major online platforms but also helps you to choose which are right for you and how to develop a thriving brand online with the right content and strategies! Let me know which platforms you use online and if you have any questions, I’d be glad to help so drop me a line in the comments below!

xoxo,