The Best of Strange & Charmed 2016
Now that we have reached the final weeks of the year, I am spending a lot of time in reflection. I’ve been calculating my results for the year and reviewing my content, products and platforms to understand what I’ve done right and wrong over the year to help me build my brand and business. So, I thought I would recap here on the blog my top 5 blog posts, youtube videos and products from the year.
Blog Posts
These are the top 5 performing blog posts from 2016 that were also written in 2016! I have a lot of content accumulated in my site, and many of my older posts still drive their fair share of traffic to Strange & Charmed, but I really wanted to understand which newer posts had the best traffic as well. Since you can read each of these for yourself, I won’t recap each, but overall planning and productivity win the day on the blog. I’m glad to see a business post sitting pretty at the top of the list, but I think I would have liked to see more, so I will probably dig deep into #1 to understand how I can replicate it’s success for future posts or optimize current business posts to drive more traffic to the site.
1. How I Made $1,000 From 1 Instagram Photo and the Strategies You Can Use to Repeat My Success
2. 5 Simple Planner Tips that Helped Me Gain Control of My Schedule
3. The 7 Items to Track In Your Planner for Less Stress and More Productivity
4. How I Use My Planner to Automate My Life
5. How to Plan Your Day like a #GIRLBOSS
Videos
These are the top 5 performing YouTube videos from 2016 that were also posted in 2016! As with the blog posts above, I won’t go into each because you can watch them if you are not familiar with the content, and like my blog, my YouTube channel has many videos posted before 2016 that also do extremely well over the years. Again, I’m pleased to see a business video at the top of this list, but after that, it’s all planning content. Two are specifically Functional Planning related which is a good sign to me that the concept of functional planning is really well understood by my community and a topic I need to create more content around in 2017.
1. How to Use Instagram to Promote Your Business in 2016
2. Intro to Functional Planning: 5 Reasons You’re Not Finding Planner Peace
3. 2016 This is Your Year | New Free Printables + Planner Updates
4. Plan with Me | Weekly Functional Planning
5. Inside My Planner September 2016 | Discbound, Notebook and Agenda Cover
Top 5 Best Selling Items from The Charmed Shop
When it comes to the products in my shop, I tend to have a good understanding of what items are doing best throughout the year in terms of revenue, but looking back over the majority of 2016, it was interesting for me to see the number of individual purchases. Some of these items are not a shock to me, but others were and I’ve even included a BONUS #6 on this list because when I ran the numbers I was shocked at how many sales this product had over the year.
1. You Got This
It is no surprise to me that the You Got This workbook was the best selling item in my shop in terms of number of individual sales. It’s not even close to any other products, it has sold hundreds of copies this year alone and because of this, I really think I need to decide how I can either make this product even better in 2017 or how I can add another ebook type product to my lineup. I think the ebook format was very popular and with the lower price point on this item, it’s almost a no-brainer type purchase for any of my audience members who are interested in the topic of goal setting.
2. Charmed Life Planner
I guess the Charmed Life Planner being #2 shouldn’t have been a surprise to me. All of my Charmed Life Planners added up do incredibly well, mostly because they are the system I use and prefer, which that means something to my audience. The real shock to me, however, was that not only did the category of the Charmed Life Planner reach the number 2 spot, but the A5/Half Letter version that I use was also #2 in individual product sales. Again, I think this shouldn’t have been a surprise to me, but seeing that the specific size was #2 was pretty interesting.
3. The Digital Styling Lightroom
The fact that any of my higher priced courses or offerings made it to this top 5 list seems pretty incredible to me, and really gives me insight into the fact that my promotional efforts for the course AND my content marketing for my brand overall are working well. I also think this means I shouldn’t be afraid of higher priced products because the market exists for those with in my community and within the ideal audience I am attracting.
4. Planning for Success Master Class
No surprise here with my Master Class. My master class product line in general is a value packed and practical educational experience. This was the first product I created this year after my summer hiatus and it signified my return to normalcy and routine, but it also proved to me that the master class format I had introduced in 2015 was a winner for my audience and business. The feedback I received on this class was phenomenal and I’m so thankful that this relatively new product has done so well over the past few months.
5. Productivity and Planning Master Class
Again, my first master class sitting at #5 is no surprise to me. It had a great year last year at it’s launch and really opened me up to a new product line and way to educate and inform my audience. I absolutely LOVE the master class format and I am excited to create more in 2017!
BONUS 6. Empire Building
Okay- so I had to include this major shocker on the list! In terms of revenue, nothing in my shop touches Empire Building, however, when I ran the numbers and found that it was so close to hitting the top 5, I was shocked. In fact, had I included purchases of the program from within the Online Business Bundle into the overall number of purchases, it would be sitting in at spot #4. It’s amazing to me that this product, my brain child that represents 6 years of research and took me at least 6 months of work to create, is not just a revenue driver, but a sales leader in the shop!
What content and products of mine did you enjoy most in 2016? I’d love to hear from you on what you’d like to see more of from me in the new year!
xoxo,
