Entrepreneurial: You Win Some You Lose Some

Entrepreneurial: You Win Some You Lose Some

Oh October! In so many ways, you are my favorite month. You signal the true start of fall in my world, so I shouldn’t have been surprised that with the change in weather this month, you also brought a lot of change to my business. There is a quote I love that goes “It’s so strong that autumn is so beautiful; yet everything is dying,” and this almost perfectly sums up my month. It was a beautiful month in many ways that brought me clarity and even personal change, but in order to get here I had to watch certain things die. As they say, you win some, you lose some!

What I Didn’t Do

1. Spend enough time prioritizing myself: Maybe it was because last month, September, was so self-care focused, or maybe it was because once I got back from vacation I felt the time crunch to get work done, but this month I really dropped the ball on taking care of myself. For most of the month my meal schedule was out of wack, dinners were take out, and “me time” was minimal. Because of this, I was sick for most of the month (residual from a cold I caught on my trip), and then around the mid point, I struggled with anxiety and stress as I prepared for my 2017 insert launch. Luckily, the universe is always so kind as to keep challenging you when it knows you need to learn a lesson, so after a few sleep deprived days led me to the edge, I finally realized that what I had been missing was white space, rest, and lush baths!

2. Finish a project that was scheduled: New inserts were not the only product I was hoping to complete this month. I also had a second project on my list that had been there all year, researched and ready to be completed, but I ultimately decided to let it go until next year. I had even spent much of the month working on, trying to make it work and get it done by the due date, but after breaking down from stress and anxiety and lack of self care, I decided that it needed to be shelved. It was a very scary decision to make because my heart wanted to complete it but my head and timing said no. Once I made the decision I felt like a massive weight had been listed and began to see a path out of the overworked mess I was in.

3. Get out of my comfort zone: I know this may sound a bit odd to be on a business recap, but there were things I did and didn’t do this month out of fear and I don’t really advocate living your life or running your business this way. Now that we are at the end of the month I can see that there are some tough or uncomfortable choices ahead of me that if I am able to break out of my comfort zone and reach for them, it could be a major boost for my business. Or I could let myself be controlled by fear and doubt and keep doing what I’m already doing. I’m not doing bad right now, in fact, I think I’m doing pretty well! But I need to face myself going forward and decide if I want pretty well or if I want great and how far I am willing to reach outside my comfort zone to achieve it.

What I Did Do

1. Launched a new product: I was very excited to launch my 2017 inserts because with them came a new addition to my existing lineup. A Full Size US Letter/A4 planner design that had been highly requested by my audience for a while now. It actually took me a long time to really understand and decide what I wanted to do with this design to make it unique, but one day the vision hit me and I was off executing immediately!

2. Ran a promotion: With my 2017 insert launch, I also ran a promotion for my email/newsletter subscribers. Promotions are great, but I had been struggling with how I could give more value to those within my community who are the most invested in me and my business. Ultimately, I decided to give my email subscribers a special discount code in addition to some bundle deals that were made public. It was simple but effective and my insert launch was very successful this year outside of a major tech issue that occurred on launch day.

3. Invested in necessary upgrades: Overall, my insert launch and promotion went great this month in terms of engagement and sales, which I am always grateful for, but when high volumes of traffic came to my shop that morning, it ended up crashing my site! This had happened to me once before with a promotion so I knew what was going on, so I spent the morning on the phone with tech support and ended up investing in some upgrades to my site hosting that would allow for more traffic and resources to be allocated to my site during peak times. It wasn’t necessarily money I was expecting to spend, but I had it and knew it was going to be a good investment for the future of my site.

What I Learned

1. I need to always prioritize myself first: I know this, this isn’t anything new to me and if you look back over the year of these posts, self-care is something I have been working on all year. I wouldn’t say that this month was a self care fail because it’s not a topic that one can fail at if they are constantly trying and learning. You really only fail when you refuse to try or give up completely.

2. Sometimes all signs can be pointing to yes, but the answer is still no: I consider myself a pretty reasonable and logically person, so I run my business with common sense and strategies I see working for me or others in a similar situation. When it comes to my products especially, I love to create, that shouldn’t be a surprise to anyone who follows me on different platforms, and when I feel like a product or offer is right, I usually get so excited and worked up about it that I am able to make a plan and execute quickly. But, I’m also an intuitive person, and even when everything seems to be right, right product, right time, right plan, I can always sense when something is off and I need to take a step back. This is basically what happened to me this month with that second project. I loved it, it was the right time, I had a plan that seemed flawless. Logic and reason would tell me, move forward right now with this, work hard, get it done but the more I worked on it, the more I felt like this wasn’t the right time for me to do this project. I have nothing logical to point to, except that I don’t feel like I am able to execute my best on it right now. So for quality sake and for mental clarity’s sake, I put it away and hopefully, I can come back to it in 2017 and knock it out of the park.

3. How important it is to stay on brand: This is another concept that is by no means a new idea to me, but you’d be surprised at how distracting social media and the online business world can be even for someone who is pretty crystal clear on their branding and goals. I’m not sure if this month was a success or a flop for me and my business. On one hand I had a great launch, brought in a respectable income and brought some quality content and products to life. But on the other hand, I had to let go of a project I was passionate about for a very vague reason, and I also felt like I got caught in a trap set by social media that ended up distracting me. That’s why the title of this post is “You Win Some, You Lose Some.” With tools like Instagram and Snapchat its easy to share and consume so much different content. To be honest, most of the content I consume online, is actually not related to the content I create. That may seem odd, but I find that it’s easier for me to create great content when I have kept my eyes on my own paper, and because of that, I like to use different platforms to enjoy content that is more passion or interest driven for me than it is business related. But watching different content means I start wanting to share different content because social media makes you want to share. Then before you know it, you’ve been knocked off course and off brand, and I think this is actually what causes a lot of online businesses and blogs/youtube channels specifically to fail because they had a good thing going that was them, but then they let the world influence them to the point that it changed them. I saw myself falling into this trap this month and made a hard and fast decision to break out of it. I deleted Snapchat off my phone, made some decisions about how I will be using a few other platforms as well, and have basically sworn to myself that I will stick to my content, my brand and my main platforms to give them and my existing following there more time and attention.

Looking back at my month now that I’ve reached the end is a funny thing. There was a lot of struggle this month, but from where I am standing right now, I feel more empowered and prepared than ever for the future. Most of all, I feel very clear on where I am going, a feeling I don’t often get in my business, and one I am sure I will soon lose as I begin working on new plans and projects. So, for now, I am going to do what I can to capture my ideas and goals for how I want to move forward for the end of the year and what I want to achieve moving into 2017!

xoxo,