Last week I told you about an upcoming Free Webinar Training I am hosting on the 20th where I will be teaching you my 5 Pillar System for Building a Successful Business Online. I hope you had a chance to review that information and of course sign up to get access to both the Live event and the replay because this webinar is going to be packed with great information if you are someone who wants to start an online business or has already done so, but needs help getting it off the ground! I think it’s only fair, however, that if you are going to spend your precious time with me learning, that I explain to you how much this system has helped me to grow my own business. After all, I am asking you to trust me and to follow my example and I think it’s important that you know what I was able to accomplish with this method so you can understand what you too may be able to accomplish with the successful application of these strategies. So today, I am going to open up about my 2015 business results, and walk you through the growth I experienced in multiple aspects of my business.
Social Media Following
First, let’s talk about my social media following and how my presence online increased in 2015. As you may know if you have been following me for some time, I predominantly use Instagram, YouTube and Facebook as social platforms for my business and brand. Although I do have followings on other platforms, followings that have also grown over the year, these three are where I put my attention on a regular basis and therefore I can see a marked increase in growth based on my specific actions.
Following January 2015: ~5,000
Following January 2016: 19,291
Strategy: Post high quality images that align with my brand daily. Learn more about my Instagram strategies here.
Results: My Instagram following quadrupled, adding nearly 15,000 followers in 2015!
YouTube
Following January 2015: 10,520
Following January 2016: 42,930
Strategy: Post 1-2 high quality videos a week focusing on productivity, business or personal development. Click here to learn more about my YouTube Filming Setup!
Results: 4x’d my following again in YouTube, gaining 32,000 new subscribers in 2015. This
Facebook Page
Following January 2015: 533
Following January 2016: 3,563
Strategy: Link up my Instagram to Facebook for those who do not use the platform, and share my blog posts and additional updates regularly, using Facebook as a hub for my content for those who are not as tech savvy and follow me on multiple channels online.
Results: This growth is less impressive when compared to the others, I picked up three thousand new likes to my Facebook page, however, that does represent a significant growth of 668% which is VERY impressive. Remember, numbers look good, but growth really shows your progress and for a platform that wasn’t getting any new original content and just acted as a placeholder for my brand, this growth is phenomenal to me!
Blog & Shop Traffic
The next major topic when understanding my business results for 2015 is my blog and shop traffic. Since my shop is my major source of income, it’s important that I practice great SEO techniques to ensure my blog and shop is being found in search and new eyes are coming to my content everyday. My blog and shop are both self hosted, and if you are looking for tips for creating your own professional website you can click here to learn more!
Blog Traffic
2014: 218,096 Sessions 434,011 page views
2015: 601,018 Sessions 1,500,263 page views
Strategy: Set up a visually appealing blog where I share content three times a week that relate to my business and areas of focus to establish myself as an “expert” in my field.
Results: 275% growth in the number of sessions on my blog and more than a million new page views in 2015.
Shop Traffic
2014: 44,146 Sessions (September-December)
2015: 521,779 Sessions
Strategy: Increase activity to the shop by mentioning and linking it in as much revenant content as possible through my blog, social media and YouTube. Search, Pinterest and YouTube are the top 3 referrers to the shop!
Results: 1,181% Growth in my shop from 2014 to 2015, however, 2014 is only a partial year because the shop opened in September. Since it’s growth, the shop has gone through a lot of growth and continues to grow even now in 2016 thanks to my continued marketing efforts! Mind you, my shop is a vast majority passive income, which means I make money even in my sleep!
Income & Revenue
Now to the crux of my 2015 business growth, my income and revenue! In 2015 I added a number of new products to my shop, which helped me to diversify my product line and secure greater sales for my items. However, it was not product diversity alone that helped me increase my revenue, but also my sustained marketing efforts through content creation on my social platforms. If you are looking for some more marketing strategies, you can learn about those here.
2014 VS 2015 Revenue Growth
Q1 15 VS 14: 3,359% Growth
Q2 15 VS 14: 2,653% Growth
Q3 15 VS 14: 2,826% Growth
Q4 15 VS 14: 667% Growth
Strategy: Diversify income streams (Shop, YouTube, Affiliate, Private Consulting) so I have more avenues of money coming in, which protects me if one stream isn’t performing well in a given period of time. Then, market those streams effectively via my platforms!
Results: As you can see from the tremendous growth results above, 2015 was a big growth year for me! Because the shop was not opened until September 2014 I did not have that major revenue source in my business yet, which is why the growth is in the thousands for Q1-3 however, you can see that in Q4 14 once the shop opened and had effectively replaced my income, I still have substantial growth over top of that in 2015!
Overall 2015 Business Results!
As you can see from taking this deep dive into my analytics and revenue growth from 2014 to 2015, last year was a substantial period of growth for my business! I’m very proud of the growth my business has seen in the last year thanks to my sustained implementation of some key online business strategies! I have shared some of these strategies with you in this post and linked even more content for you to review to get a better picture of exactly what I did and why, however, I am looking forward to my upcoming webinar “The 5 Pillar System to Building a Successful Online Business!”
If reading about my business growth in 2015 interested you and you want to learn more about the specific methods and strategies I used to make this amazing growth happen, I would highly recommend signing up for the webinar, it’s FREE and I’ll be sharing both key strategies and a great tool to help you replicate my success!
xoxo,
Congratulations! To see it on paper is amazing. I don’t know what I am waiting on. Even a small percentage of success is better than where I am at now…still sitting on the fence watching those like you make it happen.