Truth: Your visual marketing assets are most of the reason people follow you online and purchase your products. Even if you don’t have a product based business, the images you use and share to represent your brand online are crucial to the success of your service based business and even your brick and mortar locations. For me, putting together a strong photography based marketing strategy was much of the reason my business skyrocketed over a year ago, and it remains one of the main reasons why I am still growing at a quick and steady pace.
Like it or not the photography and graphics we use to represent our brand and business online are some of the most important assets we have, and yet many of us are not familiar with the basic principles that go into not only creating great images, but also using those images properly online! Times are changing and what was the norm a few years ago in the online marketing space has changed drastically in terms of using images online.
If you aren’t aware of these changes and/or don’t have a defined marketing strategy that includes using images and graphics to promote your brand online, you are missing a major opportunity. On top of that, if you are currently using images and graphics online to represent your brand without that strategy, chances are you are putting your brand and business at risk! This includes sharing images on branded Instagram, Twitter or other social media accounts! The content you put out into the world for the public to see matters and if you aren’t aware of the trends and essential marketing strategies for promoting growth online, you aren’t just going to lag behind in followers, but you will also confuse your customers and loose out on sales!
I do hope to see you LIVE tomorrow because I will have a Q&A and will be sharing some awesome bonuses!
xoxo,
When does the Webinar start? I have been waiting for an email and haven’t seen anything. Was it 3:00 Eastern time?