Hello Charmed Ones!
I hope your September has been a productive one for you thus far, I know mine has been for sure! You might have noticed that I am back to creating content on a more regular schedule now, here on the blog, on my youtube channel and on Instagram as well. That’s actually what I wanted to talk to you about today, my content schedule. I know my content has been on and off for a few years now. If you’re one of my long time followers, you know I used to hold myself to a strict schedule of 3 blog posts a week, one to two videos a week and nearly daily posting on Instagram. That was until 2017 when I decided to take a step back from my content and take a good long look at my goals and priorities for my life, my brand and of course my business.
Honestly, it felt so good when I initially let myself off the hook for content and refocused on myself. So much of my time had been spent thinking about and creating content for so long that it was nice feeling like I had gotten back so much time in my weeks to dedicate to myself and other areas of my life and business. I spent much of that found time focusing on my own personal goals, prioritizing my self-care, and deeply analyzing my future goals especially around my brand and business. In a lot of ways I feel like that time was spent helping me to really wipe the slate clean for myself to make room for the next phase of my life and business. But, the longer I spent away from content creation, the further I seemed to be from that next phase at the same time. Eventually, I made my way back to posting regularly on YouTube, and I even dabbled in and out of Instagram again, but I still didn’t feel like my next phase was starting yet. If you watched my Money Manifestation Declutter Series on my YouTube Channel, you know that since the Spring, I have been bustling with energy and ideas for my business again, but through most of the summer I kept feeling like I was being stifled by my own creativity. I had all these great ideas and not enough time to share them all on YouTube or Instagram Stories. I didn’t understand what was wrong with me that I was feeling back to my old content generating self, but my ideas didn’t seem to be as organized and efficiently produced as they once were. That’s when I realized what was missing. I was missing writing, and specifically I was missing blogging. Blogging was the first content I axed from my schedule back in 2017- I really thought I could do without it and channel my content creativity to video to make a bigger impact there, but I think I was wrong.
Yes, I can see the results of my videos more immediately, but I think for me, blogging and written content had a more cumulative effect on my business than I realized at the time. Most importantly, it had a cumulative affect on me more than I realized. Blogging does a few things for me that unfortunately video never will!
First of all, blogging gets me to write regularly, and although I had always been hesitant to admit this in the past, I really think at my core, I’m a writer. I definitely don’t see myself as a great video creator, that’s for sure and although I do some writing as part of video creation, it’s not nearly the same thing as sitting and writing out a 2,000+ word blog post. Undoubtably, writing has always been my strength and I think for a long time I took it for granted because it had always been a skill I didn’t have to think much about.
Second, blogging is something of a cathartic activity for me. When I think of cathartic writing, I usually think of journaling or poetry or even novel writing, but blog posts count too! I guess it doesn’t matter what you’re writing about, pouring your thoughts and words onto a page can be extremely therapeutic. Looking back now, I realize that so much of my failure to step into my well planned next phase was delayed because I was missing this key therapy that helped me manage my thoughts and ideas.
Next, blogging gives me the ability to quickly update my community on my ideas, strategies, products and general information I need to share. One of the problems I was having with my YouTube content was that I had so many ideas for content but not enough time to execute on them all. So I had to cull down my ideas, choose the concepts that I thought would make the best videos and just shelve the rest for later. At best, one full days work creating, editing and uploading video content could yield me at most two or three videos if I was extremely organized and focused. On the other hand I can write, format and schedule out at least twice that amount of content for my blog in the same time. I can share ideas and updates so much faster when all I need to worry about is writing them out and creating a picture for a post! Back when I was creating content regularly, I lived by a methodology of separating ideas into video content ideas and written content ideas, which helped me to optimize my content for each platform. With this system my content ideas didn’t have to compete for a spot on my editorial calendar because there was a place for everything I wanted to share and a plan for creating it so that all my ideas come to fruition.
Finally, blogging is how I manifest for my business and life! This point is actually very important for me and something I only realized recently. Because blogging produces more content, more ideas and more updates on my site more frequently, it actually helps me to feel in flow and in alignment because I am in a constant state of creation. When I create video content, it usually takes me a full day of work and then I don’t see the fruits of my labor published and live for a number of days. All that time and only once piece of content to show my audience. But when I blog, one day of work means days of posts popping up throughout the week. Even after all these years of blogging, I still get a flutter of excitement in my chest when I see a post has published on my blog, and that positive vibration is ultimately what helps me attract new members to my community, new customers to my products, and new ideas and inspiration to my mind. My life just flows better in every way when I’m writing and posting to my blog regularly!
Okay, so that was a really long and drawn out explanation for why I am back to blogging after my time away, and now I want to explain the true purpose of this blog post which is to share my new content schedule for the rest of 2019 with you and set some expectations from what you can expect from me this fall!
Fall 2019 Content Schedule
• You can expect 3 Blog Posts per week from me here on my site. These posts will include articles on productivity, planning, personal development, success and more. I do intend to also use my blog as a means to share quick updates and news about products, classes, and anything I have going on that might impact my community online and of course my business.
• You can expect 1 YouTube Video a week from me over on my YouTube Channel. These will mostly center on helpful tips, how-to’s and different tutorials that really utilize the video medium. I have a number of different planning and productivity videos on my to film list, but as a rough expectation I am aiming to share one planning video, one business video, one vlog style behind the scenes video, one Live class and one fun lifestyle video a month (depending on the number of weeks in the month). I’m also planning to shift my weekly upload day from Sunday to Friday in an attempt to keep my weekends clear of anything work related. You can find more information about my Live classes in the LIVE Event Schedule below.
• You can expect sporadic posting from me on Instagram. Right now I am building out a concept for my Instagram posting schedule, but I’d rather focus my time and effort on creating original content on my blog and YouTube. So Instagram will be mostly announcements, behind the scenes and quick tips when I have something I want to share.
• You can expect occasional dog videos from me on Tiktok. If you haven’t heard, I recently signed up for this platform and it is a complete time-suck but at least I now have a dedicated place to share adorable videos of my dogs, Starbuck & Sultan. If you’re interested in following along, definitely look me up, I’m @MissTrenchcoat of course.
• Right now I have no plan for Facebook or Twitter outside of sharing and reposting existing content. I believe my blog and Instagram feed are set to autopost to Facebook and Twitter, but I won’t be creating any dedicated content on either of those platforms for now.
• Finally, I am always sporadically pinning my content and looking for fresh inspiration on Pinterest. If you aren’t following me there, it’s a great place to spy the recipes I’m into, my personal style and lots and lots of motivational quotes!
Fall 2019 LIVE Event Schedule
If you’d like to join me for any of my upcoming LIVE classes or events, here is a running list of everything I have scheduled. Some of these events are ticketed and I will link you to where you can sign up, others are free classes I’ll be hosting on my YouTube channel, so make sure you are subscribed and feel free to turn on notifications so you are aware of when I post a video or go Live!
• Friday September 20th @ 1pm: Planner Peace Master Class, Free Live Workshop
• Friday October 18th @ 1pm: Money Manifestation Techniques, Free Live Workshop
• Friday November 22nd @ 1pm: How to Create a Successful Passive Income Business in 2020, Free Live Workshop
• Friday December 13th @ 1pm: Set Up Your Planner With Me, Free Live Workshop
• Wednesday December 18th @ 1pm: New Years Goal Setting Workshop, Ticketed Event
• Saturday December 21st @ 8pm: New Years Goal Setting Workshop, Ticketed Event
• Saturday December 28th @ 1pm: New Years Goal Setting Workshop, Ticketed Event
So that is my Fall 2019 Content and Live Event Schedule! I hope this post has been helpful to set some expectations for my content and how we can connect live for the rest of the year! Make sure to review the dates on that LIVE Event Schedule and mark your planners for any events you don’t want to miss. I’ll also be emailing out reminders for those Free classes if you are on my email list!
xoxo,