Month: April 2020

Business Functional Planning Personal Development Productivity

My Upcoming Live Class Schedule

Hello My Charmed Ones!

In case you didn’t know, for the past two Saturdays, I’ve been hosting live-streamed workshops on various business and personal development topics over on my Youtube channel. Initially, I started these workshops as a fun outlet and way for the community to come together during an uncertain time. With so many people stuck inside in their homes, either working remotely, or on furlough during this world-wide pandemic, I wanted to do my part in creating content that might be useful and inspiring. But now, with extensions on shelter in place guidelines reaching out to the end of April and likely facing additional extensions after that, I have decided to extend these workshops and make them a weekly fixture for the foreseeable future.

So, today I wanted to make you aware of my Live Class Schedule to ensure you don’t miss the opportunity to join one of these info packed, motivational classes yourself!

• Saturday April 11th, 2020 @ 2PM EDT: IDEAL CUSTOMER AVATAR | Defining Your Ideal Customer for Business Planning

• Saturday April 18th, 2020 @ 2PM EDT: CONTENT KEYWORD RESEARCH | How to research and use the best SEO Optimized Keywords for your Brand & Business

• Saturday April 25th, 2020 @ 2PM EDT: INSIDE MY PLANNER LIVE | How I Plan for Home & Business in One Planner

As you will notice from the titles, most of these topics are business related and that is entirely intentional. With so many people loosing their jobs or the security of a stable income, now is the time to put our creative ideas to work in the form of a business or side hustle. What better way to use this time stuck inside than by building income streams through the power of digital marketing systems.

I am so extremely lucky that this pandemic has not jeopardized my personal lifestyle or business, but then again, luck really had nothing to do with it, did it? I have been intentionally crafting a business based on multiple passive income streams for years now to fulfill my vision of having ultimate time and location freedom. Little did I know at the time that this business model I worked so diligently to establish would also protect my income and stability during a time of international crisis.

In fact, in the last month, as hundreds of thousands of U.S. citizens have filed for unemployment due to job changes from this pandemic, my income in the last month actually increased. I don’t say this to boast, but rather to highlight the value of entrepreneurship. Yes, we are living in uncertain times that most of the population of the world will economically struggle through, but that isn’t the only reality right now and there are steps you can take and income streams you can establish to protect yourself and your families stability through future crisis’ as well.

That is why I am committed to hosting these weekly classes and teaching valuable content I have never shared before- because I want to inspire and motivate you to get to work on your own business goals! The next two classes specifically are going to review essential business planning topics pivotal to the success and growth of businesses in online markets. And, it won’t be focused only on information and strategy- I’ll also be using these workshops as an opportunity to share valuable tools and resources that you can use to assist you in proper business planning processes.

Specifically, I am going to go in depth in walking you through inserts inside the CEO Strategy Planner. So, if you have not yet purchased your copy, I highly recommend making your purchase as soon as possible, and printing and binding your copy into the system of your choice before these classes begin.

For those of you who have already purchased, I hope you will join me for each of these upcoming classes and learn more about the essential business planning strategies illustrated through the inserts of the business planner! But I do want to encourage anyone who is interested in learning more about online business topics to join whether they purchase the planner or not! The planner is the tool, I’ll be teaching the strategy to all who want to learn it!

So, I hope you will schedule the upcoming workshops into your planner or calendar system of choice, and if you want future updates on my Live Event Schedule, please do reference the Live Events Page of this site because I will be updating it as often as necessary. For those of you who do intend to join me for the events live, I will be sending out emails to my list on Saturday morning an hour or so before class begins with a direct link to the workshop, but if you visit my Youtube Channel at the prescribed time, you should see the workshop link to join as well, and I do often share the link on my Instagram Story if you are following along there!

Hope to see you on Saturday at 2pm EDT for my next Live Streamed Workshop!

xoxo,

Functional Planning Online Business

2 Simple Strategies to Grow Online Sales

As a business strategist, a frequent issue I come across and work through with my clients is a lack of sales. Obviously, making sales and generating income for your business is a crucial element to keeping your business going but many people find it difficult to begin making sales and then getting those sales numbers to increase. For me, I follow two very simple strategies for making and growing my sales numbers and I want to share those with you today to give you an understanding of how sales work and how you can get your income growing!

Strategy #1: Promote more to your current following or list

The first strategy I use to help me earn and grow sales for my business is to promote to my existing following. When you get started with running a business, list building and growing a following is a critical step to ensure you begin to earn a steady stream of income, but some business owners don’t realize that it’s not enough to mention your business every once in a while or leave a link to your online shop in your social media profiles. You need to actively promote your products and services to your existing audience in order to make and grow sales. A common issue I see when it comes to actively promoting online is that some businesses believe that they have too small a following to begin promoting, but as soon as you begin to get followers you need to start promoting regularly. I personally follow the 80/20 rule when it comes to promoting my business, which means that 80% of the content I produce is informational and value added for my audience and then 20% can be purely promotional. So how often you will need to promote your products or services will depend on how much content you are already (or plan to) create. One thing to keep in mind that can sometimes be confusing for new business owners, is that although it’s good practice to begin promoting immediately, you can really only expect about a 3% conversion rate for how many sales to followers you can expect online. So, if you have 100 followers on your list and you promote to them, you can reasonably expect 3 sales. If you get more than 3, you are doing very well with your promotion and content, and if you get less than 3, perhaps check your content to ensure you are following the 80/20 rule and make sure your promotions are clear for your audience.

Strategy #2: Take steps to grow your following or list

The second strategy I use to help me grow sales for my business is to take steps to actively grow my following. Like I mentioned earlier, list building is an important part of business and if you aren’t currently receiving enough sales for your business, the only way to help that number grow is to take action to get your following to grow. Remember that 3% rule for the ratio of followers to sales? If you have a sales goal for your business, you need to reverse engineer how many followers you would need in order to hit your projected or desired income. Now, once you have that you’re done the easy part! The hard part of all this is to take the steps necessary to increase your following by attracting more eyes to your platforms online and/or to your email list. The easiest and cheapest way to do this is through original content. Developing content for your social platforms and producing content on a regular basis that is designed to attract your ideal customers is the way I grew my following from 0-100,000+ on social media and my blog from 0-1.5 Million annual page views! Because of this, my business earns a regular full time income for me at a conversation rate of 10%+ as opposed to the global average of roughly 3%! If this seems impressive, that is all a result of the great business planning principles and processes I use and rely on everyday!

If you’d like to follow my precise business planning process and use the exact same tools I use to plan marketing campaigns, list building activities and design promotions for my audience to make more sales, you’ll want to get your hands on your own copy of my CEO Strategy Planner! The CEO Strategy Planner is a strategic business planner and the ultimate bundle of business planning tools. If you need a strategic business planning process to help get your ideas out of your head, and onto paper so you can get down to business- the CEO Strategy Planner is the tool for you! Purchase your copy here today!

I hope these strategies give you some better insight into how you can grow sales for your online business. I’d love to hear in the comments below about any struggles or specific sales related questions you have so I can help address those for you either one-to-one or in a future blog post, so please make sure to share.

xoxo,

Alexis-Signature

Online Business

ENTREPRENEURIAL: Executing My CEO Strategy

Welcome to April 2020 my Charmed Ones!

What a month we had in March?

I do hope that all of you are doing well, staying safe and healthy inside as we continue to collectively fight the global pandemic that has hit the world. My thoughts and prayers are with you and yours during this challenging time.

With that said, I hope it’s not insensitive for me to proclaim what a great month March really was for me. Yes, March is my birthday month, so there was that (although my birthday festivities were canceled due to social distancing guidelines) but I also really stayed focus on executing my CEO strategic business plans to revive my business and things really paid off for me.

Never under estimate the affect that some solid planning and dedicated effort can make in your life. A month after writing that last installment of Entrepreneurial and I feel like my business is now in a completely different place.

Let’s quickly recap some of what I think went very well for me in March- hopefully you can learn from my experience and take away some great tips for yourself.

1. I created a ton of great content: From experience I know that creating great content isn’t just great for your business and community building, but on a personal level as a creative entrepreneur, creating is motivation for my spirit. There is no better feeling to me than having an idea and turning it into reality. For me, writing blog posts, creating videos and designing new fun things for you to enjoy is how I create best. It gives me purpose, confidence in my abilities and a bit of catharsis that can only come from bringing an idea to fruition.

2. I launched a bunch of new products: Last month I believe I had a total of three new items hit The Charmed Shop. The High Vibe Bible Digital Planner Inserts, the updated Master Meal Planner Insert Bundle and the CEO Strategy Planner. All three of these inserts are right now bound in my own personal planner and having them for myself has been such a great way for me to stay organized across all the areas of my life. Yes, of course, launching new things is great for my business and revenue, but really for me just having those new tools created for just myself to use is a game changer for my planning. If you haven’t noticed, ever since I went back to a discbound system with my new Chanel Agenda cover, my planning and productivity has hit a new peak and these inserts have everything to do with that!

3: I hosted a super successful business planning workshop: If you’re following along with my content, you know at the end of March I hosted a Live Planning Class where I taught my complete business planning process. A lot of preparation and work went into that live workshop, of course part of it was tied into my launch of the CEO Strategy Planner which was incredibly well received during the event, but part of the class was just an opportunity to bring my community together and I was so blown away that over 200 of you were present with me for the workshop. I know 200 might not seem like a big number in comparison to my overall following but I know for a while there attendance at my live classes and views on my video content had been shrinking. So to have an event go so well and be so well received was really a high point of my month. The success of that live class has really given me the motivation to continue with these live workshops and bring some awesome topics to you that I have been holding off on for some time.

So, what’s the plan for April?

  • Continue with the content creation.
  • Continue spreading the good news of all my latest products that have seriously helped me transform my productivity, life and business in March alone.
  • MORE LIVE WORKSHOPS! Specifically geared towards business topics as I think I have a lot to add to the conversation of online business, especially with all that is going on in the world I think online business owners are struggling in a way that I may actually be able to provide some little relief and strategy to help them through! Plus I just love interacting with you all live and seeing each of you interact together during a workshop as well. Presenting is my strong suit and if it’s what I can do to serve my community during this time, I’m committed to it!

So, with that being said, I’d like to make a few quick announcements while I have your attention!

→ Saturday, April 4th, 2020 I am hosting another LIVE Workshop I’m calling KNOW THYSELF. This is a workshop I have been eager to create for you for some time now, because it is about a topic that is near and dear to my heart- learning and understanding more about yourself! In this workshop I am going to walk you through a few of my favorite personality typing systems like Enneagram, Myers Briggs Type Indicator, and Gretchen Rubin’s 4 Tendencies. As a business owner and someone who is obsessed with personal development, I love using personality typing systems to get to know myself on a deeper level. Self-awareness is a crucial part of success in life, but according to psychological research, it’s a trait only about 5% of the population have. So, join me live on Saturday at 2pm EDT over on my YouTube channel to learn more about what makes you, you, and how we can use that knowledge to maximize our strengths and become more aware of opportunities for personal growth! If you would like email reminders and a direct link to the workshop emailed to you, make sure you are on my list by clicking here!

→ I wanted to make sure each of you knew that today, April 2nd is the final day for the introductory pricing deal on the CEO Strategy Planner. Right now the planner bundle is priced at $49 but tonight at midnight eastern time the price goes back up to the full retail of $75! So, if you are interested in the strategic business planner, now is the time to buy before the price goes up! So far, feedback on the CEO Strategy Planner has been phenomenal, so click here to act now before the deal ends!

Okay, well with that here’s to another great month ahead! I hope this post has been insightful for you and I’d love to hear more about what you are working on this month in the comments below!

xoxo,