HOW TO CREATE BUSINESS MARKETING PLANS THAT GET RESULTS!

In todays video I want to walk you through how I create my business marketing plans. Specifically what I want to show you today is my complete marketing plan for august, the process I follow to create the marketing plan, the tools I use to do so, and what the final outcome looks like.

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If you’ve been following closely to my content, you may know that in the month of August I set out a new content schedule for my business. So every single day I am posting content to one or another of my platforms. That includes my Youtube channel, my blog, instagram and my email list as well.

So that is a lot of content to generate, outline and create. But, content is the major marketing strategy that I use to grow my audience, attract my ideal customers and of course sell my products!

Of course, all my plans are kept neatly organized inside my planner, so, lets jump into an overhead view so I can show you the exact tools I am using to create my marketing plans, plus the process I follow to get the end result of all the amazing content like this video that you get to enjoy from me!

First, let’s talk about the planning tools I use for my business marketing process.

It should be no suprise that I use the inserts from the CEO Strategy Planner. Specifically, we are going to be looking at the marketing plan set of inserts.

The first step of my process for creating my marketing plan is to do a content brainstorm.

So using my Content Brainstorm pages, I highlight the month the brainstorm is for, then I fill in the content categories I want to create for. My content categories as you can see are Planning, Business and Energy (which refers to mindset and manifestation content).

Then I will start coming up with content ideas for each category as it pertains to the 5 content outcomes listed down the side of the insert. So the outcomes or subtypes of content are Educate, Entertain, Inspire, Inform and Interact- all content should fit into one of those subtypes no matter what your brand or message is and I think its a best practice to come up with a range of ideas that fit all 5 subtypes in order to grow a steady and engaged following.

So I literally go through these types one by one and start generating ideas.

How can I educate my audience on planning this month? How can I educate them on business this month, and the ideas go in their appropriate box.

Then, once I have lots of ideas generated and filled up this spread, I can start creating the marketing plan itself.

Again, using the monthly Content Planner Insert I select the month, and then fill in the boxes for specific things I have going on in my business.

So, for products, I like to fill in what products I am focused on selling for the month. Now obviously, its great for me to sell all of my products, but I can’t talk about everything everyday, so this helps me focus on perhaps what’s new or what’s on sale or what is timely. For August, I was focused on 2021 Inserts because they were new and timely, and also the CEO strategy planner because I ran a sale on it in August so it would be good for my content this month to be focused on those things.

Next opt-ins I am focused on. Some businesses have only one or a few opt-ins, I have a lot, so I like to list the ones I am focused on promoting in the month here.

Then, campaigns. What organized marketing efforts so I have to execute this month? So, for me, August was all about my new posting schedule and as part of that, also a live weekly email. So, that work was a priority and the campaign I was working on.

Then we get to the Platforms and Content Section of the insert.

So here I list out the platforms I create content for.

I have three columns listed because its a great business strategy to use 3 different platforms, but if you use less or you use more feel free to adjust as needed.

So I fill in here, Blog, Youtube and IG/IGTV.

My new content schedule has me blogging twice a week, tuesday, thursday, posting one video a week to youtube on saturday and then posting three days a week to instagram , monday wed and friday with one post on wed being an IGTV post. I don’t normally worry about planning out IG stories or the new reels because they are less of a focus for me right now but as always plan what you need to plan do what works for you.

So referring back to the content brainstorm, I will pick out posts topics and decide which content is best suited for a blog post, which a youtube video and which for IG. Then I just listed out my selections for my editorial calendar in each column. I make a little checkbox with my highlighter and I add the date for myself for reference as well, but that is all of my content planned out for the month.

Now in addition to these two steps, I also like to track my content on a Content Tracker Insert. I have one for each platform where I will list out the content title and keep track of what work I have completed for it. this is great for when I am bulking work which I normally always do, it helps to know what steps I have competed and what I have left as I do my work.

Then finally, I will also sometimes, but not always use a Content Outline Insert to organize my ideas. Now, because my work is all done on a computer, I normally write everything out on my computer, but sometimes I just like to see plans for content, especially youtube videos, mapped out. It just makes it easier for me to create an outline sometimes if I can organize my thoughts like this ahead of time.

These outline pages have space for three pieces of content and have a place for title or subject, sate, the key points I want to make, the call to action, any opt in I might be sharing and a place to list out additional media I need to include.

So, one more little piece I would like to show you us how my marketing plans fit in with my overall Monthly Business Plans.

My Q3 Business Plan Insert lists the big picture Focus, Marketing and List Building activities for each month. So, then I have a break down of my Monthly Business Plan for August where I map everything out including my content schedule, important dates and events and the key business tasks I have to complete.

So, that is how I create marketing plans for my business and the tool I use to get the job done, the CEO Strategy Planner.

The final thing I want to drive home with this video before we wrap up is that although I make my plans and set them up and outline content, etc, I am not afraid to change my plans as needed. I might map out all my content for my editorial calendar but later in the month I might switch a post out because I have something more important that has come up for me to say. So I want you to know that just because you make a plan doesn’t mean it can’t be edited, but overall, I think its a great practice to outline your business plans like this and make a solid effort to stick to it.

So many people starting a business right now make plans and when they don’t see immediate results they change the plan and still don’t see results and then they get frustrated that planning doesn’t work. Planning does work but you have to stick to your plan more often than not and above all stick to the same strategies consistently to see results. Just because one of my youtube videos for the month might not get the attention I hope for, doesn’t mean I stop making videos. I don’t ditch the strategy entirely. Progress and results with business planing come from sticking to the right strategies and learning what examples work and don’t work within the frame of the strategy itself.

And thats why I love the CEO Strategy Planner, because its giving you a framework for online business and digital marketing strategy and then you have the flexibility to play with your marketing and test out and try new things. But at the end of the day you know what you are doing and why because have you have a line of sight to your objectives!

So I hope this information has been helpful. If you want to purchase your copy of the CEO Strategy Planner, remember these are strategic business planning inserts and worksheets you print at home from a PDF file you purchase from me. Purchase your copy today and get started making your marketing plans using the same strategies that brought my youtube channel to nearly 100,000 subscribers and close to 10 million views, my Blog to over 1 million page views annually, and my Instagram to over 25k followers.

xoxo,