Hello My Charmed Ones!
The other week I took part in an interview with one of the members of my community who was working on a school project pertaining to the Business of Influencers!
I love to share my interviews with you all because I think there is often a lot to learn about the process of starting and running a successful business and although you may know some of my story, it’s always great to learn more. Since this interview was for a school project, it’s not going to be published for me to share, so I wanted to share the questions and my answers with you here on my blog!
Question 1: What were you doing before you became an influencer?
Alexis: I’m not sure at which point I officially became an influencer because being an influencer was never actually my goal. My goal was simply to run my own business online. Before going full time for my business, I worked a 9-5 job in Fortune 50 Sales + Marketing. Even while I worked my 9-5 I had been building my brand and influence online. All of this really started after college. When I graduated college and wasn’t financially able to pursue the graduate school of my choice, I started a blog and youtube and redirected to running my own business online.
Question 2:What were the biggest hurdles for you to become a full-time influencer?
Alexis: The biggest hurdle for me to becoming a full-time influencer was having a following large enough to support my minimum income needs. When I left my 9-5 job, I did so only after having saved a comfortable amount of emergency money, and once my monthly income from being and influencer (ad revenue, sponsorships etc) reached a specific point I had defined for myself. Once I hit that income mark, I took the leap and left my job to pursue this business full time.
Question 3: What is your “influencer stack”: the primary/critical tools you use in your day to day work?
Alexis: My Master Planner + CEO Strategy Planner Bundle of course is the first! I think having a clear, simple plan of action for the day is the most important part of building anything. I also use WordPress for my website, YouTube for video marketing, Instagram for social media. I use MailChimp as my email marketing provider that helps me send marketing emails to my list. I use a MacBook Pro laptop, an iPhone 8 Plus to do most of my work. I shoot a lot of my images on my phone or on my DSLR Canon 80D. I’ve been using an HD Logitech webcam to film most of my videos recently. I use the program Apple Notes to organize a lot of info between my phone and laptop. I love Dropbox for storing and transferring files. I do use a bit of Google Drive/ Google Docs to organize information as well. And I’m in Adobe Creative Cloud everyday in Photoshop, Illustrator or Indesign for my work. I edit videos on Final Cut Pro X.
Question 4: What part of your work gives you energy?
Alexis: I get the most energy from the creative part of my work. When I get a clear idea for something I want to create, either a product or a piece of content, it energizes me and I can create super fast.
Question 5: What saps you of energy?
Alexis: Comparing myself to other influencers. I try not to do this often, but every so often it happens and it can make you feel so low. But then I do some self-care and mindset work and it pulls me out of the slump. Also, working non stop can sap me of energy, I have a tendency to let that happen to often especially when I have a lot of great ideas I want to act on. My creativity gives me energy but when I abuse it, it can take it away as well.
STOP CHOOSING BETWEEN BUSINESS SUCCESS AND A BALANCED LIFE!
Do you every feel overwhelmed by all the tasks you have to manage for your business and personal life?
If you’re like me, you started your own business in order to live a different lifestyle than the norm. You wanted the flexibility of time and location freedom, being able to work when you wanted, where you wanted, so you would have time to prioritize other areas of your life. Breaking free of the 9-5 life was freeing until I realized without a solid time management strategy and strong prioritization skills I could easily work on my business 16 hours a day, 7 days a week!
Does simply looking at your to-do list give you anxiety? Like tasks are multiplying faster than you can complete them and you are continually sacrificing time with your family, self-care or sleep in order to simply tread water in your business. With so many tasks to finish, how do you what you should be working on each day?
Has the overwhelm of managing your business caused you to slow or completely stall progress on your business goals? You are afraid to take action on your projects because nothing works out the way you expected it would and all you see are problems that you don’t feel capable to address.
Are you constantly stuck on what types of content marketing you should be doing to grow your audience? Your content calendar is usually empty, you wait until the last minute to write your posts but come up blank or you completely skip out on content creation all together because the process is just too time consuming.
What if there was an easier way to run your business?
Imagine waking up in the morning after a full nights sleep, rested and ready to take on the day. You are excited to start work on your business because you are clear on your priorities and have systems in place that make your work much more manageable (and, dare I say, even fun?)
Imagine waking up to a business reality where you feel in control and in charge of your business, like the inspired and aligned CEO you always intended to be.
Your business is thriving, you have time to take your work slow and get the results you are looking for. Your home life is well-managed and your personal relationships are thriving.
At the end of the day, your head hits the pillow grateful and content, knowing that you created this reality and that you can create whatever else you desire tomorrow!
If you are struggling to plan and manage a balanced life and business, I have the solution for you!
Introducing the CEO Strategy Bundle: A three masterclass series covering time management, mindset, and marketing strategies to streamline your business, so you can finally live a balanced life!
The CEO Strategy Bundle is designed to equip you with the tools, strategies and lessons that you need to intentionally create a balanced and profitable life + business…
So you can:
✔︎ Take Charge of Your Time: Clearly understand your roles as a business owner, the specific tasks to focus on through each phase of your business and to set reasonable expectations to achieve true work/life balance.
✔︎ Master Your Mindset: Get into alignment with your purpose, identify and overcome limiting beliefs holding you back from showing up for your business, and master the energetic secrets of productivity that help you triumph over your to-do list once and for all.
✔︎ Expand Your Marketing: Develop your unique messaging to stand out in your niche, quickly create a full calendar of impactful content marketing that sells in just a few hours per week, and show up on purpose and on message to grow your brand and audience.
Here’s what you’ll get:
→ CEO Strategy Masterclass: Learn how to manage your time, energy and expectations as a business owner so you can lead a balanced life.
→ CEO Mindset Masterclass: Become a master of your own mindset, overcome and reprogram limiting beliefs holding you back from taking action on your desired life + business.
→ CEO Content Calendar Masterclass: Streamline your content to keep your audience and revenue growing without overwhelming your schedule or spending money on ads.
RUNNING YOUR BUSINESS IS YOUR DREAM, NOT YOUR NIGHTMARE
Take back control of your life + business with proven strategies that will keep you balanced, focused and on track!
Stop choosing between your business and your personal life, and start embracing the strategies that can keep you balanced and successful in all areas of your life!
xoxo,