Festive Marketing Idea: Your Guide to Crafting a Business Advent Calendar

The holiday season is not only a time for spreading joy but also a fantastic opportunity for businesses to connect with their audience in creative and meaningful ways. One delightful marketing strategy that has captured the hearts of both businesses and customers alike is the Advent Calendar. Traditionally used to count down the days until Christmas, businesses have ingeniously adapted this concept into a powerful marketing tool.

Unwrapping the Concept: What’s a Business Advent Calendar?

A Business Advent Calendar is a marketing strategy that involves offering daily treats, deals, or content to your audience during the holiday season. It’s not just a countdown; it’s an experience. Whether you’re selling products or aiming to boost engagement on your online platforms, an advent calendar adds a touch of excitement and anticipation, creating a buzz around your brand.

Crafting Your Business Advent Calendar: A Step-by-Step Guide

 1. Define Your Goals:

Determine what you want to achieve with your advent calendar. Is it to boost sales, increase website traffic, or enhance social media engagement? Clear goals will guide your content and offers.

 2. Choose Your Format:

Decide if you want to offer daily discounts, special product launches, exclusive content, or a mix of these. Tailor the format to your audience’s preferences and your business objectives.

 3. Plan Your Content:

Create a content calendar mapping out what you’ll offer each day. For product-based businesses, feature your best-selling items. For content creators, consider exclusive tutorials, behind-the-scenes content, or engaging challenges.

 4. Build Anticipation:

Promote your advent calendar in advance. Tease your audience with glimpses of what’s to come. Utilize social media, email marketing, and your website to create anticipation.

 5. Engage Your Audience:

Encourage active participation. Run contests, ask questions, and encourage users to share their experiences with your calendar. User-generated content can amplify your reach.

 6. Deliver a Memorable Experience:

Ensure that each daily offering provides value. Whether it’s a discount code, a freebie, or exclusive content, make every interaction memorable to leave a lasting impression.

 7. Analyze and Adapt:

Track the performance of your advent calendar. Analyze data such as website traffic, engagement rates, and sales. Use these insights to refine your future marketing strategies.

 Advent Calendar Ideas for Businesses:

1. Daily Discounts: Offer unique discounts on popular products each day.

2. Limited Edition Products: Introduce exclusive products available only during the advent period.

3. Interactive Challenges: Engage your audience with daily challenges or quizzes.

4. Behind-the-Scenes: Share behind-the-scenes glimpses of your business or personal celebrations

5. Collaborations: Partner with influencers or other businesses for joint promotions.

A Business Advent Calendar is not just a marketing strategy; it’s an opportunity to create a memorable experience for your audience. By adding a touch of holiday magic to your marketing efforts, you’re not only boosting sales but also fostering a sense of community and excitement around your brand.

So, as the festive season approaches, consider unwrapping the potential of an advent calendar for your business. Craft it with care, engage your audience with enthusiasm, and watch as the spirit of the season transforms your marketing efforts into something truly magical.

Get a Strategic Business Planner

Running a small business is a lot! It requires a cohesive strategy for time, task and business management if you want to be successful at it. Which is why tackling and managing all this work with a simple to do list or basic planner just doesn’t cut it.

If you have a hard time deciding what to work on for your business, feel like you’re always behind on tasks and projects, constantly dealing with emergencies and have no clue if what you are spending time on is actually growing your business… You need a better business planning system.

And I don’t just mean your business plan itself.

Sure that’s wonderful to have, but your business plan is the overall structure for the direction of your business- it’s not the strategic plan for you to follow everyday to reach your business goals.

Imagine getting to work each day with a clear plan of action, prioritized tasks, ideas organized at your finger tips, and feeling confident that the work you complete is positively impacting your business growth.

If you are ready to trade overwhelm for clarity, disorganization for structure, and hustle for strategy, I have precisely the tool you need to successfully manage and grow your business!

The CEO Strategy Planner is the Ultimate Business Planning Tool to Help You Organize, Plan and Execute on Your Business Vision. Get your ideas out of your head, onto paper, and get down to business with the CEO Strategy Planner! Click here to purchase your copy now!

Happy Holidays and Happy Marketing!

Warm regards,

Founder, Strange & Charmed 🌟

How to Create a Successful Holiday Promotion for Your Business

With the holiday season quickly approaching, now is the perfect time to quickly arrange for a holiday promotion for your business. The Thanksgiving to Christmas time period tends to be an extremely profitable season for online shops and businesses, with many retailers seeing exponential sales and traffic in this time with the aid of some well planned and executed holiday sales.

Now, if you have never planned out a holiday promotion, or have yet to do so this season, I’m here to tell you that the process is much easier than you think and doesn’t have to involve complicated marketing planning or lots of time and effort. You do still have plenty of time to pull off a successful holiday promotion without stress or extra long work days, but you do need to act fast to get your plan in place to maximize sales before Black Friday kicks off in a few weeks! In order to help make this process even more streamlined for you, I have also created a free DIY Holiday Promotion Planning Guide that you can use to plan and keep track of your promotion. CLICK HERE to get the FREE Guide and get started today!

Step # 1: Decide the logistics of your promotion

There are many types of promotions and sales specials you can run during the holiday season to drum up excitement for your business and increase traffic and check totals in your shop. You can do something as simple as create a special coupon code for a percentage off items in your shop, you can put together bundles of popular products that coordinate, or simply discount your best sellers. You can make your sale as simple or complicated as you’d like and do one or more of these things, but decide what works for you and your business and of course, plan out how long you want these promotions to last. I’d highly suggest running a sale on Black Friday at the very least. Personally, this year I plan to create some limited time only bundles, provide a coupon code to VIPs on my email list and social media followers, and I also plan to host a giveaway to entice sales during my promotion which will last 3 days from Black Friday to Sunday. If you don’t want to discount your products due to product constraints, you can also create non-sale promotions that include either a giveaway wherein customers during the time frame are opted in to win a prize. You can offer a digital freebie to drive traffic to your shop or even give a free gift with purchase. Think about what will work for your sales goals and business and outline the details of your promotion asap!

Step #2: Shoot your promotional images

If you run an online business, you know how important great product and styled shots are to driving sales. Once you know the parameters of your promotion, you can arrange for a quick photoshoot and get all your images ready for your shop, social media and any ads you may run. If you don’t feel confident in your photography skills or need help understanding how to take great photos that sell, definitely check out my Charmed Digital Styling Lightroom Photography Course. It’s a video module based course with 3.5 hours of content that you can watch while taking notes and arranging your own photos. In the course I teach you everything you need to know to quickly get your styled photography under control and streamlined to make shooting promotional images a breeze! I’d highly recommend taking the course if you need great photos for your holiday promotions, it will save you time and money in the short term if you are someone who pays for stock photos, and the course even includes photoshop tutorials that will teach you how to create promotional sales graphics and advertisements as well!

Step #3: Start spreading the news

Once you have your promotion planned and your images are ready to go, you can start sharing the news of your promotion through your various communication methods and continue to do so through the duration of your sale. I’d suggest starting to actively promote your holiday sale anywhere from 2-4 days before it begins using any and all methods you use to communicate with your customers. If you have an email list, you will want to send a list to your email a few days before the sale starts and give some previews of the sales to come, and if you use social media or YouTube, make sure you tell your audience in these locations as well. If you use any methods of advertising, you also want to get those set to go for about three days out from the sale to drum up excitement and provide a call to action to get new potential customers onto your list. Finally, if you have an affiliate program or even a network of friends who can help you spread the word, make sure you coordinate with them on promotional messages and details that they can share with their audience as well. It’s the holiday’s after all, so the more the merrier when it comes to cross promoting sales and specials!

That’s it! Three easy steps to a stress free and profitable  holiday promotion. You still have time to get your promo planned and off the ground and I’d highly suggest planning something rather than nothing because failing to promote during the holidays means you are leaving a lot of money on the table. Make sure to grab my free DIY Promotion Planning Guide to help keep you on track!

Get a Strategic Business Planner

Running a small business is a lot! It requires a cohesive strategy for time, task and business management if you want to be successful at it. Which is why tackling and managing all this work with a simple to do list or basic planner just doesn’t cut it.

If you have a hard time deciding what to work on for your business, feel like you’re always behind on tasks and projects, constantly dealing with emergencies and have no clue if what you are spending time on is actually growing your business… You need a better business planning system.

And I don’t just mean your business plan itself.

Sure that’s wonderful to have, but your business plan is the overall structure for the direction of your business- it’s not the strategic plan for you to follow everyday to reach your business goals.

Imagine getting to work each day with a clear plan of action, prioritized tasks, ideas organized at your finger tips, and feeling confident that the work you complete is positively impacting your business growth.

If you are ready to trade overwhelm for clarity, disorganization for structure, and hustle for strategy, I have precisely the tool you need to successfully manage and grow your business!

The CEO Strategy Planner is the Ultimate Business Planning Tool to Help You Organize, Plan and Execute on Your Business Vision. Get your ideas out of your head, onto paper, and get down to business with the CEO Strategy Planner! Click here to purchase your copy now!

Wishing you a productive, successful week and holiday season ahead!

xoxo,

Founder, Strange & Charmed 🍂✨