Online Business Archives - Page 8 of 11

Online Business

5 Stress Free Steps to Grow Your Instagram Following!

5 Stress Free Steps to Grow Your Instagram Following!

As you may already know, the other week I hit 20k followers on Instagram, which I was super thrilled about! My growth on Instagram has been a great testament to the fact that you don’t have to do a lot of work or feel overwhelmed hustling to grow your following. Once you find your niche, you can easily integrate slow, steady, sustainable growth for your account, even if you are like me and only want to post about one picture a day. You don’t need to overdo it on Instagram to make an impact, and your Instagram growth definitely shouldn’t be a source of stress for you and your brand. These 5 simple steps will help get you started!

Step 1: Choose the Theme for Your Account

In order to create an Instagram Account that grows consistently, you need to have a clear vision for the theme of your account. What will you be sharing, what types of photos or things you will show on your account, and what will people come to expect to see from you? You need to understand these key items in order to create a consistent theme for your account that is attracting a specific follower that shares your specific interests.

Step 2: Develop a Consistent Posting Schedule

Whether you want to share once a week or multiple times a day, it’s important to define this frequency and stick to it as much as possible. Consistency in your posting will help develop trust between yourself and your followers will ultimately help you gain more followers to your account.

Step 3: Share Great Posts

Remember, your Instagram post consists of two parts, your image and your description. Make sure you are using great photographs first and foremost, but also make sure to take time to craft eloquent descriptions. Although a picture says a thousand words, the message you choose to leave in the description of your post will go a lot further into developing your themes and your relationship with your followers. People love to feel connected to others online, make sure you use your images and descriptions to connect!

Step 4: Use Relevant Hashtags

Hashtags are the search engine of Instagram. If you want to be discovered by new followers and grow your audience, you are going to need to use hashtags to help you get it done! When it comes to hashtags you have a few rules you need to understand. First, you need to use relevant hashtags, meaning, the hashtags people would be using to find your image that make logical sense. If you aren’t sure what these tags would be, just do some research in Instagram and see what existing hashtags have a lot of pictures and if those pictures are similar to yours. Another thing you need to understand about hashtags is that, in my opinion, you should use as many relevant tags as possible. When I was in serious growth mode for my account, I was using around 20-30 hashtags and I think that is reasonable. Instagram does cut you off if you use to many so keep that in mind.

Step 5: Interact with Others!

The final step to growing your Instagram account is to make sure you are interacting with others in the app. Make sure you are replying to comments left on your posts, reach out to other creators on Instagram that are within your market or niche and collaborate, and of course, make sure you support the accounts of your best followers as well by liking and commenting on their posts as well. Remember, Instagram is social media, and the point of it is to be social. You’re not going to grow by posting a picture and walking away from your account, you need to interact in order to gain followers!

Don’t forget to sign up for my new FREE Webinar ENTREPRENEURSHIP IS THE NEW BLACK! This webinar is going to be jam packed with information and strategy for you to make the most of your online platforms, including Instagram, to support the development of your blog or business online!

xoxo,

This article was originally posted on StrangeCharmed.com on February 9th 2016 and is being reposted for the new members of my community who may have missed it!

Online Business

3 Instagram Tips All Business Owners Should Know!

We all know that Instagram is currently the fastest growing social media platform, so now more than ever, business owners— especially online entrepreneurs— should be using the application to the best of their ability in order to drive more traffic to their site and ultimately make more sales via the application. Unfortunately, Instagram doesn’t make it especially easy for businesses to drive leads and make sales, but a savvy business owner knows that there are ways out of this jam! So, today, I wanted to share with you three simple and easy to implement tips that you can use right now on Instagram to help you make the most of the platform and gain new followers and well deserved sales!

1. Take Styled Product Shots

The first thing that every business owner should be doing on Instagram is taking styled product shots. I wrote a whole post about how I take mine so check that out if you want more tips on this specifically, but obviously nothing is going to get you further on Instagram than great photos. If you sell physical or even digital products, you should be styling those items into shots to share. Above are a few examples of styled product shots for my digital/virtual products to give you some ideas. If you sell services, you too need to be styling shoots, but instead of showing a product you need to convey a message that aligns with your service. A home organizer may want to share styled shots of organized pantries and linen closets, a dog walker may want to share pictures of happy pets, whatever your speciality, get creative and start shooting some images that show your work in action!

2. Use Custom Bit.ly links

When I said that Instagram doesn’t make it especially easy for businesses to drive leads and sales, this has to do with the fact that the application only gives you one single location for utilizing clickable links. For an online business, direct links to products, email lists or other online platforms is crucial to gaining more of a following and achieving more sales. To work around this issue, I highly suggest using a free resource called Bit.ly which allows you to take long URLs and turn them into custom short links. I then use these links in my Instagram feed by listing them as my location so that the link is clearly visible. Now, the link still isn’t clickable, but the idea is that a unique short link is easier for people to remember and if they are curious they can quickly type it into their browser and get immediate access to whatever you are promoting! Because I run an online business, I make sure that my location services are turned off on my phone before doing this so that the link doesn’t become a live location link for me, but if you run a brick and mortar or do want to mark your geographic location, feel free to skip this step!

3. Host a Photo Challenge

We’ve all see and perhaps even participated in a photo challenge hosted on Instagram, but have you utilized this great community building activity for your own business yet? If not, it’s a very simple promotion to set up. First, start off with a simple graphic of daily prompts related to your industry or the type of challenge you want to host. Above is an example of a graphic from a recent photo challenge I hosted which brought me thousands of new subscribers in just one month! Next, you will notice I gave my photo challenge a simple yet custom hashtag that is unique to me that people could use to tag their images. This is an important step you want to make sure not to miss because you want people to use that hashtag and that hashtag needs to lead them straight to you, so get clever with the tag but also try to keep it short and simple! Finally, you are going to want to set the time frame for your challenge and promote it through your Instagram and other social media platforms. I’d also suggest getting some friends or loyal customers on board with helping promote and share the image so that it gets around to as many people as possible. Once the challenge begins, feel free to take part in it yourself if you’d like, or simply spend some time each day going through the custom hashtag, liking and commenting on the photos from your participants. The more interaction you provide, the more followers you will garner for yourself!

BONUS TIP #4: Use Instagram as Part of a Cohesive Online Business Strategy

Instagram is a wonderfully powerful platform that is constantly evolving, but in order to get the most out of it for your business it should be used as part of a cohesive online business strategy. Now, if you are struggling to develop your strategy for your business, I have a wonderful FREE Webinar on the topic coming up soon called ENTREPRENEURSHIP IS THE NEW BLACK. I’d highly recommend signing up for the webinar and joining me live for some valuable Q&A time to get my direct feedback on your strategy moving forward. I only do these sorts of live webinars a few times a year, so make sure to sign up asap and plan to attend a live session to get the most out of the experience!

Those are my three tips for business owners to make the most of Instagram! Like I said, these are all simple enough to achieve and implement immediately, so I highly suggest spending a few minutes today (or scheduling some time coming up on your calendar) brainstorming some styled shots, and working on a photo challenge to promote your brand! Make sure you sign up for a free bit.ly account and start using those custom links asap, you can even go back and edit some old images with relevant links if need be! Let me know if this post helped you and if it did, I would love if you would share it in social media. Leave a link to this post in your Facebook feed or Tweet a link to it out! That’s a quick and easy way to share my content and I sure do appreciate it! Oh, also make sure you are following me on Instagram @MissTrenchcoat!

xoxo,

This post originally appeared on Strange & Charmed on May 14th, 2015 and is being reposted for any new members of my community who may have missed it!

Online Business

How to Balance a #SIDEHUSTLE with Your 9 to 5

How to Balance a #SIDEHUSTLE with Your 9-5

I spent 6 years working on my business as a side hustle before I ever dreamed of taking my business full time! If you aren’t familiar with the term, a side hustle is when you have a 9-5 job (or equivalent) and then you have a project you are working on in your free time that is your own. Usually, when we talk side hustles, we mean a business we are running on the side as though it were a second job that may one day become our full time gig, but not always. It can also refer to a volunteer project or cause you are passionate about that you never intend to make any money from but just enjoy doing in your spare time. Whatever your side hustle may be, in order to give that project our full attention and really get the most out of it so that it can one day become more if we wish it to, I have a few tips to impart upon you as someone who has been there, done that and built a full time business from it! This is not the story of how I left my full time job for my side hustle, if you want to read that you can here. This post covers the important things you need to know and focus on to successfully balance your 9-5 job and your side hustle so that you can do both effectively!

Get Clear on Your Business Vision

The first thing you really need to understand when trying to balance a full time job with a side hustle is the vision for your side hustle. Is this something you want to make money doing? Is this something you want to become your full time job? What exactly are you trying to accomplish with your side hustle? What key activities do you need to accomplish to make your side hustle happen? You may not have a 5 or 10 year plan laid out for this yet, but having a well rounded sense of what you are doing and why is important!

Set goals

Once you understand your vision, you need to set some goals for your side hustle! Goals in terms of your output and the activities you will perform on a weekly basis, as well as goals for input in terms of results you are seeking. For example, when I started my side hustle, it was just a blog in the beginning that didn’t have much direction or any goals, but once I set the goal to blog three times a week, my blog really started to take off because I was putting in consistent effort. Simultaneously, I had set goals for my blog in terms of monthly page views, at first I set those goals low, 1,000 page views a month, and once I hit that goal, I raised it to 5,000, then 10,000 etc! Setting goals for output as well as input are important to help you keep an eye on your results to ensure you are moving your side hustle along!

Make a simple project plan

When you have a full time job and a side hustle time can get very tight, so I think it’s always best to keep your side projects as simple as possible. Don’t put too much on your plate at one time or else you will get overwhelmed and one or both of your jobs will be negatively affected. For example, if you want to start an Etsy shop, keep your products as simple as possible. Don’t bite off more than you can chew by adding dozens and dozens of different items to your shop. Focus on producing a few items perfectly and promoting them regularly on the social media platform of your choice instead of spending all your time creating new items and leaving yourself no time for promotion.

Block out time to work on your side hustle

Time management is an essential skill you must master if you want to successfully pull off a 9-5 and a side hustle, and I am often asked how I was able to balance my full time job with all my social media promotion, blogging and YouTube video production before I went full time. The answer is that I blocked out time in my schedule to complete my activities. I spent some time a few evenings a week and usually one weekend day to get done my essential activities. Again, because I kept my projects simple and set goals, I knew what needed to be done and set aside the time to do it. If you are setting aside time for your side hustle but find that you aren’t accomplishing much, you may need to simplify your projects so that you have less on your plate.

Track your results

Now, the final thing you need to do to ensure your side hustle is successful is to track the results of the goals you set. You first need to make sure you are doing all the output that you said you would do because action is the only way you will move your business forward. Once you have tracked that you are completing the necessary output activities, you need to check the effectiveness of those activities against your input goals or results. Are you moving the needle week by week and month by month? You can’t expect huge amounts of growth overnight, but as long as you see growth from your actions, you know you are on the right path! But, if you go week after week with little to no growth, you may need to reevaluate your project plan and your output goals to ensure you are actually performing the right activities that will get you the results you are looking for.

Remember, it’s not easy balancing a 9-5 with a side hustle, it takes a lot of determination and clear expectation to manage both and most importantly, to make progress with your side hustle! It took me over 6 years to turn my side hustle into a full time career, mostly because it took me that long to learn all the strategies of online business and marketing that would eventually help me to create the business I wanted to run! If you are still on the hunt for strategies that will help you master online marketing for yourself, I welcome you to sign up for my upcoming Free Webinar Training ENTREPRENEURSHIP IS THE NEW BLACK!

Sign up to get more details, access to the Live event, as well as to the event replay! Hope to see you there!

xoxo,

Online Business

The Essential Skills of a #GIRLBOSS

The Essential Skills of a #GIRLBOSS

So, you really want to start your own business and claim the title of #GIRLBOSS for yourself, but you aren’t sure you have the required skill set. While starting your own online business doesn’t require a specific resume, I’ve found that their are a few essential skills that tend to separate the successful from the average. Here are the skills I have found to be the most crucial as I run my own business.

Communication

Great communication skills are a very valuable asset for any #GIRLBOSS, but especially for one that deals with online business. In the real world, having strong speaking and writing skills are a necessity but online, they can mean life or death for your business. It’s so hard to communication online. Yes, it’s easy to send a tweet or leave a comment, but it’s hard to get your messaging across on noisy social platforms and through the hustle and bustle of ads and other constant interruptions on websites. You either need to have great public speaking skills so you can kill it on video platforms OR you need to have impeccable writing skills if you want to carve a name for yourself via a blog. If you have the complete package, you are golden, but if not, don’t fret because you can always improve either!

How to Improve Your Communication Skills: If you need to work on either of these critical communication skills, I have some recommendations for you. To improve your writing, I love the book On Writing Well. It’s a simple guide that can help anyone at any writing level clean up their written communication and start crafting better messages. If you need to improve your oral communication skills, I would suggest joining Toastmasters, which is an international organization that helps people improve their public speaking.

Graphic Design

Design skills are another complete must for a #GIRLBOSS with an online hustle because everything online is driven by design. Your website, your content, and even your products need to have a great design to them in order to turn heads online. Yes, you can always hire out a designer to do this sort of work for you, but if you don’t have the basics down, you are leaving the design, and really the direction of your business, in the hands of a stranger.

How to Improve Graphic Design Skills: When it comes to improving your design skills there are a few things you can do. First, you can get a sense of what your ascetic is by searching through other websites, magazines, and through sites like Pinterest to understand what you like and what you don’t like. Next, I would put together collages via Pinterest to see how different images and design elements work together to create on cohesive vision. If you have a specific project you are working on, like a website redesign or you’re trying to research design for an upcoming project, you can make a board on Pinterest for the project and drop all your inspiration there. Be careful of what you curate because much of understanding good design is knowing that less is more and that a good designer knows how to build a great design with the fewest possible pieces.

Photography

Photography is another skill that is invaluable for a #GIRLBOSS to have in order to run a successful online business. Images are so much of what compels us to connect and purchase products and services online and so any serious #GIRLBOSS should be comfortable behind the camera. Styled photography is a key element of branding that is necessary for a variety of platforms such as Instagram, Twitter, and Facebook, not to mention how crucial it is for your website or online shop!

How to Improve Photography Skills: If you need to up your photography game, I would highly recommend my Digital Styling Lightroom Course. It’s a video based course with 5 modules designed to teach you how to shoot, style and edit great photography for your brand. Definitely check it out if you need to up your photography skills!

Sales

I know the average #GIRLBOSS hates thinking of herself as a salesperson, but you do need to have a basic understand of how “sales” works, in order to close the deal with your customers. The thing you need to know as a salesperson, however, is that sales isn’t really about selling your product. Rather, it’s about selling yourself. A good sales person can sell any product to anyone, they don’t really need to know much about a product, they just need to have confidence in themselves and a charismatic personality.

How to Improve Sales Skills: I know it’s probably not the first book that would pop up if you did a search for tools to help you become a better salesperson, but I’d recommend the book Think and Grow Rich by Napoleon Hill. The book is super old, but stands the test of time, even in the modern online marketplace because it isn’t about the products you are selling, its about the basic principles of selling yourself to another human being.

Personal Development

The final thing a #GIRLBOSS needs to be successful is a desire for personal development. A smart #GIRLBOSS knows that she doesn’t know everything and although she may have achieved much already, she has so much more to become and achieve. I find that the desire for personal development is absolutely necessary if you want to be a good problem solver and leader.

How to Improve Personal Development Skills: This one is simple- say YES to as many learning opportunities as you can manage! Keep up with current news, read the highly acclaimed best sellers, follow other successful #GIRLBOSSES online and of course, engage with as many free business resources as possible. One great personal and business development resource I have for any current or aspiring #GIRLBOSS is a new FREE Webinar ENTREPRENEURSHIP IS THE NEW BLACK where I will be sharing my secrets to creating an online business that defies trends and makes a lasting impact for your life! Feel free to sign up for more information today!

I’m sure their are other skills here and there that would benefit and savvy #GIRLBOSS, but these five are the crucial ones you need to have under your belt in order to really have what it takes to stand out in business, especially online business. If you’re lacking in a skill, definitely prioritize honing it because all of these skills are learnable!

xoxo,

Online Business

Looking for My Awesome Online Business Resources?

Looking for My Awesome Online Business Resources?

Getting started with your online business can be overwhelming to put it mildly. There is so much research that goes into starting a business, plus information you should know, key strategies to execute and a multitude of possible tools you could use to help make your vision a reality. So, to make this process a bit easier for you as a current or aspiring business owner, I have started a very special Online Business Resource Guide! Filled with the best content, advice, strategy and yes, tools upon tools that I personally use in my successful online business- you are going to want to get your hands on this resource and start digging into the material asap!

So, to make this resource guide as tech friendly and shareable as possible, I have gone ahead and turned it into its own Pinterest Board! Click here to access the Online Business Resource Guide Pinterest Board and make sure to follow board so that you can see all the new resources and content I add to it regularly. I want this to be a living, breathing resource guide that is continually updated with new information as I get it, and I thought a Pinterest Board would be the best method of delivery.

Of course, what’s the good of resources without some guidance? So, I’d also love for you to join me for an upcoming FREE Online Business Webinar ENTREPRENEURSHIP IS THE NEW BLACK that begins on February 21st, 2017! I’ll be hosting the webinar a few times and of course, you’ll have access to a replay, so if you are interested in learning more about getting started with online business, sign up for more information!

I do hope you enjoy the resource guide, and I can’t wait for you to dig into the content I have there for you to explore and learn as much about running a successful online business as possible- no matter what stage your business is currently in!

xoxo,

Online Business

ENTREPRENEURSHIP IS THE NEW BLACK

ENTREPRENEURSHIP IS THE NEW BLACK

Hello Charmed Ones! I’ve got an announcement for you today that I hope you are as excited about as I am.

I’ve been working on a new FREE Online Business Webinar for you called ENTREPRENEURSHIP IS THE NEW BLACK and it is officially open for registration today!

I feel incredibly blessed to run my own online business and live the entrepreneur lifestyle that affords me a variety of luxuries. I’m not talking free swag bags or expensive clothing and accessories- those things are great, don’t get me wrong, but they aren’t the reason I love being an entrepreneur and they certainly aren’t the reason I spent years hustling to make my business happen. The most important luxury that my business affords me, and the reason I put so much into my work, is the ultimate luxury that everyone wants more of but many don’t seem to have enough of– TIME!

Yes, TIME! Running my own online business gives me ultimate flexibility over my schedule and lifestyle that I would never get working for someone else. To me, what makes being an entrepreneur, and specifically an online entrepreneur, the best job in the world is the freedom I get from being my own boss, setting my own hours and intentionally designing a business that is tailor made to fit my goals.

If you spend just a few minutes browsing the web, you will find that this point of view on business and entrepreneurship is certainly not unique- in fact entrepreneurship has become something of a major trend especially online. The idea of making money working from home or anywhere really is the tremendous opportunity that our digital age provides, but the fact remains that the low barrier to entry into the online business world means many will make an attempt to start their own business but most will fail. Most, but not all!

There is something special, something very important that successful online businesses have in common that keep them thriving and outlasting the string of trendy businesses that are constantly appearing and disappearing through the seasons. So to give you the best foundation possible for a successful online business I want to share the insights I’ve learned over the past 8 years that have set my business apart, against all odds!

Join me for this FREE Webinar event that begins Tuesday February 21st, 2017 and will run through March 7th! By registering below you’ll get access to the webinar, which I will be hosting numerous times within this two week period, as well as special offers, downloads, and of course, the webinar replay!

If you’re ready to live the Entrepreneur Lifestyle and achieve the ultimate luxury of time, CLICK HERE to sign up for ENTREPRENEURSHIP IS THE NEW BLACK and learn what it takes to build an online business that fits your style!

xoxo,

Online Business

Entrepreneurial: Starting is the Hardest Part

One month down, eleven more to go, the new year has officially started! I almost feel like it’s useless to count the months down because they just keep recycling anyway to no end, but one point of significance I would like to point out is that this post represents a completion of a full year of Entrepreneurial posts and the start of round two. A full year has passed since my first installment of this monthly public entrepreneurship journal and I’m very pleased that time and time again, you within my community comment on how much you enjoy these posts. So, I guess I’ll just have to keep doing them! After I wrote the outline for this post, I actually went back into my archives and reread last January’s post, and it’s so interesting to me that some of the things I was struggling with last year came back up with this installment. Namely a sense of introspection and solitary reflection. As I will go on to explain in this post, I do think this is just par for the course for me and January. It can be a challenging month for various reasons and I do hope that if any of you felt the same way, this post provides you will a sense of comfort that it isn’t just you who is struggling to get into their groove and workout a sense of uncertainty and unease. So, let’s jump into my review of the month.

What I Did

1. Put myself first: Without a doubt my focus for the month of January was me. This wasn’t the original intention of the month, but pretty early on into the New Year I realized that I was going through something mentally and emotionally that needed time to play itself out. So, I chose to be graceful with myself and loosened my expectations for what I would get done and work on this month. It definitely helped me make progress with myself, even if I wasn’t giving my full attention to my other priorities.

2. A lot of Soul Searching: Because of aforementioned struggle, I ended up doing a lot of soul searching. I spent a lot of time with myself thinking, practicing self-care and putting my attention on matters that concerned my immediate wellbeing and mental health.

3. Participated in an Online Summit: I said no to a lot this month, both to myself and others, but one thing I did say YES to was participating in an online summit called the Go For It Summit. It’s organized by one of my Empire Building Alums and although I was being very careful with what I agreed to do this month, I felt like my participation in this event was so in line with my overall goals for 2017 that I had to say yes! I gave a great video interview and the summit, which is going live in early February, is open for registration if you are interested- it’s FREE. Click here if you’d like to sign up!

What I Didn’t Do

1. Make any videos for YouTube: This was probably one of the biggest shocks for me this month. I knew I was going to take a week or two off at the start of the year because that is what I usually do, but ending the month with no videos was unplanned. It wasn’t that I didn’t try to film- I did a few times, but for one reason or another, I was displeased with the footage or in one case, the footage was corrupted. I just didn’t end up having the mental energy to force myself to create a video against the flow, so I just let it be what it was going to be.

2. Use my planner much: Back in December I was so excited to start using my planner for the New Year, but once January came, I barely touched it. In fact, I had to force myself to use it at time to outline work I needed to do. Again, this all has to do with my own personal struggle with the month, and I know I will be back in my planner soon, but with no clear direction for how I was spending my time this month, it wasn’t necessary.

3. Finish any projects: I’m not sure if I regret this or if I’ve just accepted it, but I didn’t finish any projects this month. Now, I didn’t have any that were due, but it was weird for me not to complete something in a month.

What I Learned

1. January is a tough month: I think as the years go by, I am beginning to see that January is a tough month for me, and I bet others as well. I think after the high of the holidays in Q4, once the new year hits, I fall into a lull. I’ve always said that productivity is like a wave, it ebbs and flows, and for me, Janauary is just a low energy, low productivity month. It makes sense if you think about it- the start of anything is always the hardest part, why would the start of a year be any different?

2. I don’t want to keep doing what I’ve been doing: After all the soul searching I did this month, I think the biggest thing I realized is that I don’t want to keep doing what I’ve been doing with my life and business. I think after so many years of hustling to make my business work and pushing myself, I am seeing that I’ve built a pretty self-sustaining business. Despite doing very little public facing work this month, I still ended up earning a very good passive income, and that’s the point right? I built this business so that I would make money without having to do much. This month has proven to me that I can pull the reigns on the pace I’ve been keeping and focus on projects that will continue to support the ongoing growth of my passive income streams.

3. Uncertainty is normal: As a type A personality, I struggle with accepting uncertainty. I like to know what is going on and where I stand, but this month was a sort of limbo for me. It really upset me early on in the month, but once I realized that the uncertainty was a struggle I had to face by allowing it to just be, I just accepted it. There is still a lot of uncertainty clouding my mind right now, but I can’t let it upset me because it will end up wasting more of my time.

Again, I hope you have found this post insightful and if anything in particular stood out to you, feel free to tell me about it in the comments. I’d so love to know how your month has progressed, so feel free to share some details as well!

xoxo,

Online Business

Entrepreneurial: Entrepreneurship is the New Black

Entrepreneurial: Entrepreneurship is the New Black

Three hundred and sixty four days. That is how long it has been since 2016 began, and with just two days left in this 366 day leap year, there is so much for me to look back on over my life and business, but even more for me to look forward to. I’ve spent the last few weeks of this year collecting data, analyzing results, and getting in touch with myself to process what I’ve accomplished and get crystal clear on my vision for 2017. So for this final installment of Entrepreneurial for 2016, I want to recap the big picture items of 2016 and what I want going forward in 2017!

In 2016 I:

1. Worked Smarter, Not Harder: This year, I really made progress embodying the philosophy of work smarter, not harder. I can say without a doubt that this year I hustled less, managed my time better, accomplished my work more productively and saw better results. Despite creating just three new products over the course of the year, producing less video content, spending less time on social media, and taking a hiatus over the summer, my business still grew! I accomplished much streamlining my business in 2016 but I still have more work to do!

2. Bought a Home: The biggest event of the year for my husband and I was definitely the purchase of our home. It represents a lot for us as a couple, but also gives us a new foundation to build our lives and even my business upon. Purchasing a home is a big life milestone, one we sacrificed towards for the past few years. We know we were in an a perfect situation to buy that most couples our age aren’t in, as we have no school loans or other personal debt between us, but we are also very smart with our money and made what we hope will end up being a great investment in our future.

3. Grew into myself as a woman and an entrepreneur: When I turned 30 this year, I started seeing myself in a completely new light. I’ve always been confident and mature for my age, but this year I began to see myself less as a girl and more as a woman. I started to own myself, who I am, and what I want, and wasn’t as hesitant doing for myself and giving to myself the things I wanted and needed. Throughout this year, I’ve gained new insight into my business, let go of certain expectations holding me back, and consciously made the decision to put myself first so that I am in a position to help lift others up.

In 2017 I will:

1. Continue to put myself first: With the impact I want to make, it’s crucial that I put myself first to prevent a situation of overwhelm or stagnation. To do this in the future, I will continue to set boundaries that will protect my time and energy from being drained and establish routines to ensure I am reenergizing my mind and body for maximum output!

2. Positively impact more lives: 2016 gave me a real glimpse into the impact my work and business has had on the lives of members of my community and in 2017 I am setting more aggressive goals to serve and teach as many of my community members as possible.

3. Fail Better: I don’t fail enough, this was a fact I came to recognize this year. While not failing may seem like a good thing, I actually think it’s pretty shameful. If I am not failing, that means I am not pushing myself outside of my comfort zone. It means I’m not taking risks with my ideas, and it means that I’m not truly growing. I acknowledge that I play it safe with my ideas, especially with my content and business, because I’m afraid that pushing the envelope may push people away from my brand, but I think I need to just let go of this fear and try to accomplish some ambitious goals with the intent to make them so big or scary for me that my expectation would be failure. If I fail, then clearly I hit the mark! But if I don’t fail, and I don’t hit the mark, it means that achieved something great. I want to try this in 2017, and consolidate my time as much as possible with the everyday minutiae of my business so I can devote significant time and energy towards this.

I hope you have enjoyed this post and the Entrepreneurial Series in 2016! If you want to look back at more installments throughout the months, click here. I also want to know how your year went for your business and what your big picture goals are for next year. Please let me know down in the comments!

xoxo,

Online Business

36 Online Business or #Sidehustle Ideas for 2017

36 Online Business or #Sidehustle Ideas for 2017

Interested in starting an online business to replace your 9-5 or earn you extra income as a #sidehustle in 2017 but aren’t sure how you’d make money online? I’ve assembled a list of 36 Online Business Ideas for you to consider! The list is broken down into six different categories of activities you can perform virtually or remotely as part of an online business. So, take a look at the category of activity that best suits your skills and interests and see if you can come up with a business idea based on my suggestions!

Coaching

Life Coach
Health Coach
Nutrition Coach
Business Coach
Self Care Coach
Success Coach

Consulting

Design Consultant
Business Consultant
Management Consultant
Financial Consultant
Style Consultant
Family Life Consultant

Writing

EBooks
Workbooks
Blog Posts
Transcription
Copywriting
Editor

Assisting

Virtual Assistant
Bookkeeper
Project Manager
Marketing Coordinator
Video Editing
Content Planning

Creating

Crafts
Artwork
Music
Graphic Design
Build Websites
Photography

Teaching

Video Lectures
ECourse
YouTube video series
Virtual Master Class
Tutoring
Podcast

I hope this post gave you some inspiration for options you have moving forward with an online business in 2017! Although this list includes many great examples, many of which are the real online careers of some of my current students and clients within Empire Building, it’s by no means the full extent to how you can earn income online. If you’d like more information on how to build an online business, I’d suggest getting started here!

xoxo,

Online Business

The Best of Strange & Charmed 2016 | Blog Posts, YouTube Videos & Productivity Tools

The Best of Strange & Charmed 2016

Now that we have reached the final weeks of the year, I am spending a lot of time in reflection. I’ve been calculating my results for the year and reviewing my content, products and platforms to understand what I’ve done right and wrong over the year to help me build my brand and business. So, I thought I would recap here on the blog my top 5 blog posts, youtube videos and products from the year.

Blog Posts

These are the top 5 performing blog posts from 2016 that were also written in 2016! I have a lot of content accumulated in my site, and many of my older posts still drive their fair share of traffic to Strange & Charmed, but I really wanted to understand which newer posts had the best traffic as well. Since you can read each of these for yourself, I won’t recap each, but overall planning and productivity win the day on the blog. I’m glad to see a business post sitting pretty at the top of the list, but I think I would have liked to see more, so I will probably dig deep into #1 to understand how I can replicate it’s success for future posts or optimize current business posts to drive more traffic to the site.

1. How I Made $1,000 From 1 Instagram Photo and the Strategies You Can Use to Repeat My Success

2. 5 Simple Planner Tips that Helped Me Gain Control of My Schedule

3. The 7 Items to Track In Your Planner for Less Stress and More Productivity

4. How I Use My Planner to Automate My Life

5. How to Plan Your Day like a #GIRLBOSS

Videos

These are the top 5 performing YouTube videos from 2016 that were also posted in 2016! As with the blog posts above, I won’t go into each because you can watch them if you are not familiar with the content, and like my blog, my YouTube channel has many videos posted before 2016 that also do extremely well over the years. Again, I’m pleased to see a business video at the top of this list, but after that, it’s all planning content. Two are specifically Functional Planning related which is a good sign to me that the concept of functional planning is really well understood by my community and a topic I need to create more content around in 2017.

1. How to Use Instagram to Promote Your Business in 2016

2. Intro to Functional Planning: 5 Reasons You’re Not Finding Planner Peace

3. 2016 This is Your Year | New Free Printables + Planner Updates

4. Plan with Me | Weekly Functional Planning

5. Inside My Planner September 2016 | Discbound, Notebook and Agenda Cover

Top 5 Best Selling Items from The Charmed Shop

When it comes to the products in my shop, I tend to have a good understanding of what items are doing best throughout the year in terms of revenue, but looking back over the majority of 2016, it was interesting for me to see the number of individual purchases. Some of these items are not a shock to me, but others were and I’ve even included a BONUS #6 on this list because when I ran the numbers I was shocked at how many sales this product had over the year.

1. You Got This
It is no surprise to me that the You Got This workbook was the best selling item in my shop in terms of number of individual sales. It’s not even close to any other products, it has sold hundreds of copies this year alone and because of this, I really think I need to decide how I can either make this product even better in 2017 or how I can add another ebook type product to my lineup. I think the ebook format was very popular and with the lower price point on this item, it’s almost a no-brainer type purchase for any of my audience members who are interested in the topic of goal setting.

2. Charmed Life Planner
I guess the Charmed Life Planner being #2 shouldn’t have been a surprise to me. All of my Charmed Life Planners added up do incredibly well, mostly because they are the system I use and prefer, which that means something to my audience. The real shock to me, however, was that not only did the category of the Charmed Life Planner reach the number 2 spot, but the A5/Half Letter version that I use was also #2 in individual product sales. Again, I think this shouldn’t have been a surprise to me, but seeing that the specific size was #2 was pretty interesting.

3. The Digital Styling Lightroom
The fact that any of my higher priced courses or offerings made it to this top 5 list seems pretty incredible to me, and really gives me insight into the fact that my promotional efforts for the course AND my content marketing for my brand overall are working well. I also think this means I shouldn’t be afraid of higher priced products because the market exists for those with in my community and within the ideal audience I am attracting.

4. Planning for Success Master Class
No surprise here with my Master Class. My master class product line in general is a value packed and practical educational experience. This was the first product I created this year after my summer hiatus and it signified my return to normalcy and routine, but it also proved to me that the master class format I had introduced in 2015 was a winner for my audience and business. The feedback I received on this class was phenomenal and I’m so thankful that this relatively new product has done so well over the past few months.

5. Productivity and Planning Master Class
Again, my first master class sitting at #5 is no surprise to me. It had a great year last year at it’s launch and really opened me up to a new product line and way to educate and inform my audience. I absolutely LOVE the master class format and I am excited to create more in 2017!

BONUS 6. Empire Building
Okay- so I had to include this major shocker on the list! In terms of revenue, nothing in my shop touches Empire Building, however, when I ran the numbers and found that it was so close to hitting the top 5, I was shocked. In fact, had I included purchases of the program from within the Online Business Bundle into the overall number of purchases, it would be sitting in at spot #4. It’s amazing to me that this product, my brain child that represents 6 years of research and took me at least 6 months of work to create, is not just a revenue driver, but a sales leader in the shop!

What content and products of mine did you enjoy most in 2016? I’d love to hear from you on what you’d like to see more of from me in the new year!