During my last live CEO Power Hour on YouTube, I mentioned that one of my major intentions for the month of June is to Rest + Manifest.
Rest + Manifest means that I am going to intentionally slow down each day, focus on self-care and the way I feel, and through the cultivation of more ease into my life, manifest more abundance, expansion, and opportunities.
Although I know I do a good job of keeping my business and daily tasks simple and streamlined, I have been feeling the desire to go bigger with my business this year. Bigger in terms of impact, but of course, bigger in terms of income as well.
My word for 2021 is E X P A N S I O N (written out that way for extra effect) and part of my expansion for the year was to go bigger with my business, to reach further, to grow in new directions, to take on more and show up more for my community.
I still hold true to my core desire NOT to hustle and work all day.
But, as of late, I’ve been feeling like I have to do more and work more to reach this level, and it’s causing me to feel burnt out by the end of the week.
I don’t like this feeling, I know it’s not necessary. I know I can have the expansion and continue to work at my usual leisurely pace, but I’ve been getting so caught up in doing that I continue to do more and more.
And something I’ve found to be very true, is that when we are focused on tasks and what we have to get done, tasks end up being a never ending source of work.
I hate planning based on tasks because whatever you focus on expands, so focusing on the tasks you have to complete each day just brings more and more tasks, which brings the need for more and more hustle.
I really need to slow down.
Hence Rest + Manifest.
Building Business Systems to Simplify Sales & Marketing
Slowing down doesn’t mean I won’t continue to expand, and it doesn’t mean I won’t continue to do my work, but I need to take the focus away from my tasks and start converting my work into building more systems.
Systems make tasks disappear, and when tasks disappear, I have less work for the same impact, which means I can expand away without needing to hustle.
So here are the systems I plan to put in place this month:
→ Live Launch/Promotion System: I am going to create a complete process for my live promotions or launches, including templates for marketing materials, emails, and content marketing.
Many businesses have a team or bring on specific support for launches and promotions. I don’t have or desire a team, and I’ve successfully completed many 5 figure campaigns without assistance. I just need to sit down and map a system for them with templates to help me batch this type of work in the future so I am not scrambling around doing extra work every time I decide to run a promotion.
→ Instagram Marketing: I am going to create a turn key system for creating content and also for marketing/selling via Instagram.
For years I’ve been pretty lax about my Instagram content creation. Having an editorial calendar with my ideas planned out was the extent of my Instagram strategy. Again, this served me well enough for a long time, but I think it’s time for me to start treating Instagram the way I treat my blog and have templates ready and a system for what I am going to post when.
→ YouTube Marketing: I am going to create some simple video ads to market specific products and opt-ins through my YouTube videos without having to record individual CTAs for each video.
YouTube is without a doubt my biggest source of sales when I actually take the time to sell in my videos. But, I don’t want all my content to revolve around selling per se. So, I think that by creating a few short video ads for products, it will make it easier for me to sell via YouTube more often without turning the entire video into a contrived sales pitch. I can just edit the ad into the video at the appropriate point without ruining the flow of my filming.
Rest & Manifest
Another element that will play a key role in my Rest + Manifest intention for June is to upgrade my Morning Routine into a Morning Ritual.
The two terms may seem interchangeable, but to me there is a significant difference in a routine and a ritual.
The intention of a Ritual is much more potent than a simple routine.
And for my new Morning Ritual, I will of course be focusing much more on my self-care and mindset work.
Now, I plan to outline my new Morning Ritual in a dedicated post on Thursday, so if you want to learn more about creating a high vibe morning ritual, you’ll have to come back then!
STOP CHOOSING BETWEEN BUSINESS SUCCESS AND A BALANCED LIFE!
Do you every feel overwhelmed by all the tasks you have to manage for your business and personal life?
If you’re like me, you started your own business in order to live a different lifestyle than the norm. You wanted the flexibility of time and location freedom, being able to work when you wanted, where you wanted, so you would have time to prioritize other areas of your life. Breaking free of the 9-5 life was freeing until I realized without a solid time management strategy and strong prioritization skills I could easily work on my business 16 hours a day, 7 days a week!
Does simply looking at your to-do list give you anxiety? Like tasks are multiplying faster than you can complete them and you are continually sacrificing time with your family, self-care or sleep in order to simply tread water in your business. With so many tasks to finish, how do you what you should be working on each day?
Has the overwhelm of managing your business caused you to slow or completely stall progress on your business goals? You are afraid to take action on your projects because nothing works out the way you expected it would and all you see are problems that you don’t feel capable to address.
Are you constantly stuck on what types of content marketing you should be doing to grow your audience? Your content calendar is usually empty, you wait until the last minute to write your posts but come up blank or you completely skip out on content creation all together because the process is just too time consuming.
What if there was an easier way to run your business?
Imagine waking up in the morning after a full nights sleep, rested and ready to take on the day. You are excited to start work on your business because you are clear on your priorities and have systems in place that make your work much more manageable (and, dare I say, even fun?)
Imagine waking up to a business reality where you feel in control and in charge of your business, like the inspired and aligned CEO you always intended to be.
Your business is thriving, you have time to take your work slow and get the results you are looking for. Your home life is well-managed and your personal relationships are thriving.
At the end of the day, your head hits the pillow grateful and content, knowing that you created this reality and that you can create whatever else you desire tomorrow!
If you are struggling to plan and manage a balanced life and business, I have the solution for you!
Introducing the CEO Strategy Bundle: A three masterclass series covering time management, mindset, and marketing strategies to streamline your business, so you can finally live a balanced life!
The CEO Strategy Bundle is designed to equip you with the tools, strategies and lessons that you need to intentionally create a balanced and profitable life + business…
So you can:
✔︎ Take Charge of Your Time: Clearly understand your roles as a business owner, the specific tasks to focus on through each phase of your business and to set reasonable expectations to achieve true work/life balance.
✔︎ Master Your Mindset: Get into alignment with your purpose, identify and overcome limiting beliefs holding you back from showing up for your business, and master the energetic secrets of productivity that help you triumph over your to-do list once and for all.
✔︎ Expand Your Marketing: Develop your unique messaging to stand out in your niche, quickly create a full calendar of impactful content marketing that sells in just a few hours per week, and show up on purpose and on message to grow your brand and audience.
Here’s what you’ll get:
→ CEO Strategy Masterclass: Learn how to manage your time, energy and expectations as a business owner so you can lead a balanced life.
→ CEO Mindset Masterclass: Become a master of your own mindset, overcome and reprogram limiting beliefs holding you back from taking action on your desired life + business.
→ CEO Content Calendar Masterclass: Streamline your content to keep your audience and revenue growing without overwhelming your schedule or spending money on ads.
RUNNING YOUR BUSINESS IS YOUR DREAM, NOT YOUR NIGHTMARE
Take back control of your life + business with proven strategies that will keep you balanced, focused and on track!
Stop choosing between your business and your personal life, and start embracing the strategies that can keep you balanced and successful in all areas of your life!
xoxo,