In today’s video I am doing a part 2 to my original video 10 Ways to Personalize Your Planner (from November 2014). That video has received 700,000+ views and when I asked on Instagram (follow me @MissTrenchcoat) you said you wanted an update so this is it! This time around I decided to focus on simple, elegant personalizations you can use in your planner without needing stickers or washi tape. I hope you enjoy these ideas and use this inspiration in your own way within your planner! I look forward to hearing about your favorite idea in the comments so let me know which you enjoyed the most!
I created EMPIRE BUILDING for the women within my community who felt a pull to do their own thing, get creative, and earn an income from their life’s passion online.
The course, it’s modules, workbooks and bonus master classes were all designed to be an easy introduction to digital marketing and content creation following the strategies that I learned and executed on to begin and scale my own creative business online.
It’s not the story of someone who had the means to pay for extra advantages such as advertising, a team, the best equipment or tools.
My story is the untold story of hundreds, if not thousands of female owned brands online.
It is the story of following a calling and passion from within.
It is the story of hard work, planning and a lot of figuring things out as you go.
It is the story of slow and steady growth that over the course of years lead me to a following and community of over 150,000 women across the globe.
My story is not unique.
My business is not unique.
My story can be your story whether you decide to join EMPIRE BUILDING or not.
But, if you want the help…
If you’d like a shortcut through the tedious process of researching strategies, and the trial and error that goes along with figuring out what works and what doesn’t…
If you’d like to have the support, the feedback, and the accountability of a group of likeminded women all working towards a similar goal…
Then I welcome you to take full advantage of my offer and secure your enrollment in EMPIRE BUILDING today!
If you feel a pull towards me, my content, my work and my products, I just may be the “secret ingredient” to your success that you’ve been looking for!
I do hope to see you inside the group and at the classes.
Remember, live classes begin on September 21st, but when you enroll you’ll learn more about all that.
For now, give it some thought and follow your heart.
When you’re ready, click the link below to enroll!
There is nothing worse than starting your own business online and then running into one of these very common branding issues.
Your brand is not cohesive, it’s all over the place and a mess
Your brand looks just like another business so it doesn’t stand out and your constantly accused of being a copycat brand
Your business name is in use by someone else and now you are in potential legal trouble
People are not sure what you do because your brand doesn’t make logical sense
You can’t get the name you want for your website url or social media handles so you have to choose second rate names that prevent your platforms from gaining followers
You are attracting the wrong people to you who aren’t buying or engaging with you
Imagine doing all that work to start your own brand online but then you have to make significant changes that effectively mean you need to start from scratch.
Or worse, receiving a cease and desist letter from another business who’s branding or trademark you’ve unknowingly infringed upon.
It can be a nightmare scenario and really kill the motivation and momentum you worked so hard to create putting in the time, energy and work to put yourself and your business idea out there online.
I want to help make the branding process easy for you so you get it right the first time or make the necessary changes to your branding now that will remove blocks and potential conflicts in the future.
Module #1 of EMPIRE BUILDING is focused on the topic of Branding and in it I will teach you everything you need to know to solidify a cohesive and reliable brand online.
The EMPIRE BUILDING 6 Week Live Class Experience begins on Monday September 21st with our fist live video class and Q+A scheduled for 7pm EDT.
Each week for 6 weeks I am going to teach you one of the 6 modules of EMPIRE BUILDING live, while I also simultaneously update the content and resources of the class to be current with digital marketing trends and technology.
For the 6 weeks of the class, you will also have access to a private Slack channel for group coaching and support from me.
Although class officially beings on September 21st, if you enroll now, I will also let you into the Slack chat early and start coaching you now, sharing more of the behind the scenes of this launch with you for additional value and support.
Plus you get over $1,000 in additional bonuses for enrolling in the course this round.
The whole experience wraps up the close of October, so if you act now that is 7 weeks of coaching and direct support by me.
Of course, once the live class is wrapped up and our work together is done, you will get lifetime access to EMPIRE BUILDING and a year of email support from me as well.
So, if you want to learn more about this experience, click the button below to check out the full sales page. From there you will be able to enroll!
I can’t wait to work directly with you on your business- I know this is going to be a truly unique and valuable experience for all of us.
To be completely raw with you- I am extremely excited, nervous and slightly terrified to make this announcement!
That’s because today I am doing something I have never done before in my business.
This is something I am often asked about by my customers, and for the past few months has felt like a calling from my heart to show up and serve my community more intentionally and more deeply.
I am finally opening up a live round of my signature online business program, EMPIRE BUILDING for enrollment right now!
For the past 6+ years running my business online, I have always been super intentional about the products, classes and courses I create and offer to you.
That’s because I understand and execute on a much overlooked principle of business: your business can be as simple or as complicated as you make it.
Business can be hustle and grind 24/7 with the help of a team,
Or (if you’re like me) it can be 2-4 hours of solo work a day with systems and automation.
Business does not need to be difficult or complicated- my 6 figure passive income business is proof of that concept.
By keeping things simple and straightforward, I have been able to keep my business running solo and profitable through multiple key milestones.
• My business survived the 120 day mark where 90%+ of businesses fail.
• My business survived the dreaded, 1, 3 and 5 year marks where the majority of small businesses close up shop for good.
• And now, my business has not only survived, but honestly been thriving, during a global pandemic where many businesses have had to significantly pivot or close entirely.
There is nothing inherently unique about me or my business.
The only thing that truly sets my results apart from others is that I approach my business very intentionally so that it plays to my strengths and skills, and I am very deliberate about where I spend my time and energy.
Now is the time for me to spend and invest more of my time and energy into a live round of EMPIRE BUILDING so I can personally teach you my methodologies, strategies and business philosophy so that you too can build your brand and business on a firm foundation online.
If that sounds like something you would like to learn about, I urge you to enroll in this next round of EMPIRE BUILDING NOW!
The 6 Week Live Class Experience is going to begin on Monday September 21st with our fist live video class and Q+A scheduled for 7pm EDT.
Each week for 6 weeks I am going to teach you one of the 6 modules of EMPIRE BUILDING live, while I also simultaneously update the content and resources of the class to be current with digital marketing trends and technology.
For the 6 weeks of the class, you will also have access to a private Slack channel for group coaching and support from me.
Although class officially beings on September 21st, if you want to enroll now, you will get early bird access to the 2 Fast Action bonus’ that expire on Monday September 14th.
Plus you get over $1,000 in additional bonuses for enrolling in the course this round.
AND- if you enroll now, I will also let you into the Slack chat early and start coaching you now, sharing more of the behind the scenes of this launch with you for additional value and support.
The whole experience wraps up the close of October, so if you act now that is 7.5 weeks of coaching and direct support by me.
Of course, once the live class is wrapped up and our work together is done, you will get lifetime access to EMPIRE BUILDING and a year of email support from me as well.
So, if you want to learn more about this experience, click the button below to check out the full sales page. From there you will be able to enroll!
Of course, don’t forget that I do have the FREE Business Training Class ENTREPRENEURSHIP IS THE NEW BLACK on Saturday the 12th @ 2PM EDT, and I am going to talk more about this offer at the end of the class if you want to know more.
Or you can email, comment or DM me with questions!
I can’t wait to work directly with you on your business- I know this is going to be a truly unique and valuable experience for all of us.
❤︎ MAKE AN IMPACT ON THE LIVES OF PEOPLE ALL OVER WITH THE WORLD WITH YOUR GOD GIVEN GIFTS, TALENTS, SKILLS & INTERESTS
❤︎ START AND RUN YOUR OWN ONLINE BUSINESS FROM HOME OR WHEREEVER YOU HAPPEN TO BE
❤︎ USE MULTIPLE MONEY MAKING STREAMS TO EARN A FULL TIME INCOME THAT GIVES YOU FINANCIAL SECURITY EVEN IN TIMES OF CRISIS AND UNCERTAINTY
❤︎ HAVE THE FLEXIBILITY TO WORK WHEN YOU WANT, WHERE YOU WANT, SO YOU HAVE MORE TIME TO SPEND WITH THE PEOPLE AND PLACES YOU LOVE THE MOST
❤︎ EXPERIENCE THE ULTIMATE TIME, LOCATION AND FINANCIAL FREEDOM TO LIVE THE LIFE OF YOUR DREAMS
GOOD! BECAUSE THIS FREE BUSINESS TRAINING CLASS IS PERFECT FOR YOU!
REGISTER BELOW TO RESERVE YOUR SEAT IN MY LATEST BUSINESS TRAINING CLASS
ENTREPRENEURSHIP IS THE NEW BLACK
THIS CLASS WILL BE HELD VIA LIVESTREAM ON SATURDAY, SEPTEMBER 12TH @ 2PM EDT
DURING THIS CLASS I AM GOING TO LAY OUT EXACTLY WHAT IT TAKES TO START YOUR OWN BUSINESS AND LIVE THE LIFE OF TIME, LOCATION AND FINANCIAL FREEDOM THAT DIGITAL ENTREPRENEURSHIP CAN GIVE YOU.
YOU’LL LEARN:
✔︎ MY SIMPLE FORMULA FOR DIGITAL MARKETING MADE EASY
✔︎ HOW TO ATTRACT YOUR IDEAL CUSTOMERS
✔︎ THE COMMON MISCONCEPTIONS ABOUT DIGITAL MARKETING THAT CAUSE SO MANY NEW BUSINESSES TO WASTE TONS OF TIME, MONEY AND ENERGY BEFORE ULTIMATELY CLOSING THEIR DOORS FOREVER!
I WANT TO SHARE THE KNOWLEDGE I’VE ACQUIRED THROUGH MY 6+ YEARS OF EXPERIENCE RUNNING MY OWN 6 FIGURE PASSIVE INCOME BUSINESS TO ENSURE YOU KNOW WHAT IT TAKES TO MAKE YOUR DREAM A REALITY AND HAVE A FOOLPROOF BLUEPRINT TO HELP YOU GET THERE!
REGISTER BELOW TO RESERVE YOUR SEAT AND I’LL SEND YOU EMAIL REMINDERS, A DIRECT LINK TO THE LIVE STREAM AND A FREE WORKBOOK TO HELP YOU MAKE THE MOST OF WHAT YOU LEARN!
Your home office is a very important part of your productivity and success. I know you might not think so initially, when you think about the amount of time you spend in your home office and how it makes you feel to be there, you can begin to see it’s importance. Making sure your space feels right to you and uplifts your mood and energy should be a primary priority to you. Your office needs to have the right vibe if you want to maximize your productivity and reach new levels of success there. So to help you raise the vibration of your office, I have picked out 13 Chic Accessories to Turn Your Office Into a Vibe!
Of course the easiest way to raise the vibration of your office is to use crystals. Known for their varying metaphysical properties, crystals can adjust the energy of your office space depending on the type you choose. I think a large quartz crystal geode is a no-brainer for any office vibe.
Cute keyboard
Ergonomics lesson two. If you work at a computer all day, it’s much better for you to type on a keyboard that way you can adjust the way you are seated to perform comfortably. And if you need an external keyboard, why not make it a vibe. This one is so freaking cute I am about to add it to my cart as we speak!
Clipboard
If you often have a lot of papers to wrangle at your desk, nothing is more vibe-y than using a clipboard. I feel like they are an accessory of the past or belong in a formal office environment so they really stand out in a well organized home office. This acrylic clipboard with galaxy print is such a vibe.
My number one favorite planner vibe at the moment is a clear or transparent planner. Luckily, it is super easy and inexpensive to get this look yourself. Purchase your clear planner here.
A classical mini bust is such a vibe at the moment for chic home offices. I have two in my office right now. I recommend finding a bust of a classical figure or sculpture that speaks to you on a personal level, if you shop here you have a lot of options to choose from.
I hope this collection of 13 Chic Accessories helps you to create a serious vibe in your office so you can reach all your potential in productivity and success. I’d love to hear about your must have office accessories in the comments, so please let me know!
I hope you had a wonderful and productive month of August. My month was pretty successfulwith the implementation of my new content schedule that I outlined for you in last months installment of this series. So, I wanted to give you a recap of how the past month has gone for me, the results I’ve seen from just a few weeks of work, and how I really feel like I’ve been embodying the concept of working smarter, not harder through this process.
My New Content Posting Schedule
To give you a recap of my new posting schedule, I am now publishing content every day of the week onto one of my platforms.
MWF I post to Instagram, T/Th I post to my blog, Sat is a YouTube Video and Sun is an email to my list.
So, I’ve been creating a lot of content, but it honestly has been such a breeze for me because I have been implementing some great productivity strategy for time and task management.
Time and Task Management Strategies I’ve been Using
First, in terms of the task management aspect of this, all of my content ideas are preplanned as part of my editorial calendar, so I always know what I am creating for each piece of content. Yes, I have made a few last minute changes to content, but overall, knowing exactly what I am posting on what platform on which day is such a time and energy saver. Even if I am low on time, there is no decision fatigue that I face for my content, I just need to do what I already planned to do- pretty easy!
Another task and time management strategy I have been relying on heavily for the last month is batching my work. When I film videos for youtube, for instance, I film two in one day, which means I only have to film every other week, instead of weekly. I don’t consider filming to be difficult work overall, but batching my filming saves so much time because much of my time on filming days is literally the setup. Doing my hair and makeup, getting my camera equipment set up, getting the dogs settled so I can actually film without background barking. All that takes time and to only have to go through that process every other week is a major time and energy saver. Then of course I also edit and upload my videos together and schedule everything to go live on the proper days which helps me to get ahead on my work.
I also batch other work as well. I always write my blog posts for a week together on the same day, and at this point I am writing for a week ahead so everything is scheduled and ready to go.
The only content I end up posting in real time are my Instagram posts because I can’t autoschedule those. Of course, I do write most of those captions and decide on the photo or video ahead of time to make it all easy for me. I have been using the Apple Notes app on my MacBook/iPhone to organize the elements of my Instagram posts so I have all the pieces on hand when I am ready to publish.
My weekly email as well is always written a few days ahead of time and scheduled. I usually write those on Friday as my last work task for the week which has been working out very well.
Sticking to My Daily Top 3 Tasks
The final time and task management strategy I have been sticking to very well over the past month is the idea of my Top 3. In July with the launch of the 2021 Planner insert collection, I switched my weekly view in my planner to week on one page as opposed to the week on two pages I had been using all year.
The major difference with these inserts is that they are much more focused on prioritizing your top 3 list, which is a strategy I often talk about where you literally list the three things you absolutely need to focus on for the day. The way I work and the way I plan, I don’t normally write down each and every task I have to complete in a day, instead I like to focus on writing down just the things I know are super important, business related or things I just need to stick to. Like if I could only accomplish three things very well today, what would they be? Nothing else matters as much as these three tasks.
So, in order to avoid overwhelm and stay as focused as possible with this new content schedule, as well as my other work for the month, I have been sticking to the top 3 list each day as a place to guide my energy and focus. I try to knock out the top 3 as quickly as possible because I know if I just get those things done, I am golden. I have nothing to worry about, little things can be forgotten but these three must be done.
I’ve also gotten even better at prioritization because of this practice because I do believe prioritization is a skill that you need to develop to understand what is truly important to get done for the day and what just seems urgent.
The Results I’ve Seen
Now, you might not think that posting on a consistent schedule for just a few weeks would have such a noticeable impact so quickly, but I have already been able to see some significant results.
✔︎My subscriptions on Youtube are up 25% from prior month.
✔︎My Instagram follower count is up about 100 and I’m getting more views on my IG Stories than usual.
✔︎I’ve been receiving more replies to my emails.
✔︎ I’ve been receiving much more engagement from my audience across platforms.
✔︎ The Charmed Shop is getting more consistent daily sales.
Honestly, it’s those last three that are the most important to me. I don’t really give too much concern over follower numbers as long as I am growing that’s good. I realize I am in a very privileged position that I already have a sizable audience online. At least my audience and my list are a size I am very proud of and help support my business in a way that I feel good about. The size of my audience, however, is also likely why I have had such great results in such a quick period of time. I’m not building an audience from scratch, I am just re-engaging them with my content across my platforms.
I’m eager to see how my community starts reengaging with me more and more over the coming months, especially on Instagram where I have been so stagnant for so long because I have just not been posting good content there. I know it’s easy for creators, influencers and business owners to blame a platform or an algorithm for why their accounts aren’t growing or engaged, but I know the truth is usually that the account itself is the problem. I know in my example that is true for sure. I took a big break from Instagram (several years…oops) so I have only myself to blame for low engagement. Hopefully, I’ll be able to revive my account through interesting, valuable and eye catching content and prove that it’s not the platform itself that’s the problem.
So, that is how I have been working smarter, not harder in August getting my new content schedule underway. Of course, I look forward to September being more of the same, more content, more engagement, more sales, more of me creating a valuable and popular business that serves my customers and audience well!
I hope you found this post to be informative and enlightening. I would love to know your thoughts on my new content schedule, so please share with me in the comments!
Wishing you a productive and successful month ahead!
You know what that means? I have a new free printable insert to share with you!
This months freebie is not just an insert, but a productivity strategy I like to use as often as I can to ensure I am completely on top of my task management.
It’s the Power Hour!
How to Perform a Power Hour
A Power Hour is a dedicated block of time where we intentionally work on completing tasks that we have been putting off. Maybe these are tasks that have fallen through the cracks of our weekly schedule, they could be tasks that we end up deferring day over day because of higher priorities, or they’re tasks that for one reason or another we have been avoiding.
Whatever the reason, if these tasks need to get done, we have to focus and knock them out. The Power Hour concept is one that can encourage us to get the work done by setting a block of time that makes it easier to get started.
Step One: Set a block of time for your Power Hour where you can work uninterrupted.
Step Two: Compile a list of tasks to work on during the time block.
Step Three: Set a timer and get to work! Often setting a timer ignites a sense of focus and intention that we don’t normally have otherwise.
Feel free to perform this Power Hour strategy as often as necessary to stay focused and productive!
And don’t forget to download the FREE Power Hour Insert to help you keep this entire process organized for you!
And of course, if there is anything you need from me, any questions you have for dealing with your productivity or life during this challenging time, please let me know how I can support you and bring you the solutions or resources to make things a little easier for you!
In todays video I want to walk you through how I create my business marketing plans. Specifically what I want to show you today is my complete marketing plan for august, the process I follow to create the marketing plan, the tools I use to do so, and what the final outcome looks like.
If you’ve been following closely to my content, you may know that in the month of August I set out a new content schedule for my business. So every single day I am posting content to one or another of my platforms. That includes my Youtube channel, my blog, instagram and my email list as well.
So that is a lot of content to generate, outline and create. But, content is the major marketing strategy that I use to grow my audience, attract my ideal customers and of course sell my products!
Of course, all my plans are kept neatly organized inside my planner, so, lets jump into an overhead view so I can show you the exact tools I am using to create my marketing plans, plus the process I follow to get the end result of all the amazing content like this video that you get to enjoy from me!
First, let’s talk about the planning tools I use for my business marketing process.
It should be no suprise that I use the inserts from the CEO Strategy Planner. Specifically, we are going to be looking at the marketing plan set of inserts.
The first step of my process for creating my marketing plan is to do a content brainstorm.
So using my Content Brainstorm pages, I highlight the month the brainstorm is for, then I fill in the content categories I want to create for. My content categories as you can see are Planning, Business and Energy (which refers to mindset and manifestation content).
Then I will start coming up with content ideas for each category as it pertains to the 5 content outcomes listed down the side of the insert. So the outcomes or subtypes of content are Educate, Entertain, Inspire, Inform and Interact- all content should fit into one of those subtypes no matter what your brand or message is and I think its a best practice to come up with a range of ideas that fit all 5 subtypes in order to grow a steady and engaged following.
So I literally go through these types one by one and start generating ideas.
How can I educate my audience on planning this month? How can I educate them on business this month, and the ideas go in their appropriate box.
Then, once I have lots of ideas generated and filled up this spread, I can start creating the marketing plan itself.
Again, using the monthly Content Planner Insert I select the month, and then fill in the boxes for specific things I have going on in my business.
So, for products, I like to fill in what products I am focused on selling for the month. Now obviously, its great for me to sell all of my products, but I can’t talk about everything everyday, so this helps me focus on perhaps what’s new or what’s on sale or what is timely. For August, I was focused on 2021 Inserts because they were new and timely, and also the CEO strategy planner because I ran a sale on it in August so it would be good for my content this month to be focused on those things.
Next opt-ins I am focused on. Some businesses have only one or a few opt-ins, I have a lot, so I like to list the ones I am focused on promoting in the month here.
Then, campaigns. What organized marketing efforts so I have to execute this month? So, for me, August was all about my new posting schedule and as part of that, also a live weekly email. So, that work was a priority and the campaign I was working on.
Then we get to the Platforms and Content Section of the insert.
So here I list out the platforms I create content for.
I have three columns listed because its a great business strategy to use 3 different platforms, but if you use less or you use more feel free to adjust as needed.
So I fill in here, Blog, Youtube and IG/IGTV.
My new content schedule has me blogging twice a week, tuesday, thursday, posting one video a week to youtube on saturday and then posting three days a week to instagram , monday wed and friday with one post on wed being an IGTV post. I don’t normally worry about planning out IG stories or the new reels because they are less of a focus for me right now but as always plan what you need to plan do what works for you.
So referring back to the content brainstorm, I will pick out posts topics and decide which content is best suited for a blog post, which a youtube video and which for IG. Then I just listed out my selections for my editorial calendar in each column. I make a little checkbox with my highlighter and I add the date for myself for reference as well, but that is all of my content planned out for the month.
Now in addition to these two steps, I also like to track my content on a Content Tracker Insert. I have one for each platform where I will list out the content title and keep track of what work I have completed for it. this is great for when I am bulking work which I normally always do, it helps to know what steps I have competed and what I have left as I do my work.
Then finally, I will also sometimes, but not always use a Content Outline Insert to organize my ideas. Now, because my work is all done on a computer, I normally write everything out on my computer, but sometimes I just like to see plans for content, especially youtube videos, mapped out. It just makes it easier for me to create an outline sometimes if I can organize my thoughts like this ahead of time.
These outline pages have space for three pieces of content and have a place for title or subject, sate, the key points I want to make, the call to action, any opt in I might be sharing and a place to list out additional media I need to include.
So, one more little piece I would like to show you us how my marketing plans fit in with my overall Monthly Business Plans.
My Q3 Business Plan Insert lists the big picture Focus, Marketing and List Building activities for each month. So, then I have a break down of my Monthly Business Plan for August where I map everything out including my content schedule, important dates and events and the key business tasks I have to complete.
So, that is how I create marketing plans for my business and the tool I use to get the job done, the CEO Strategy Planner.
The final thing I want to drive home with this video before we wrap up is that although I make my plans and set them up and outline content, etc, I am not afraid to change my plans as needed. I might map out all my content for my editorial calendar but later in the month I might switch a post out because I have something more important that has come up for me to say. So I want you to know that just because you make a plan doesn’t mean it can’t be edited, but overall, I think its a great practice to outline your business plans like this and make a solid effort to stick to it.
So many people starting a business right now make plans and when they don’t see immediate results they change the plan and still don’t see results and then they get frustrated that planning doesn’t work. Planning does work but you have to stick to your plan more often than not and above all stick to the same strategies consistently to see results. Just because one of my youtube videos for the month might not get the attention I hope for, doesn’t mean I stop making videos. I don’t ditch the strategy entirely. Progress and results with business planing come from sticking to the right strategies and learning what examples work and don’t work within the frame of the strategy itself.
And thats why I love the CEO Strategy Planner, because its giving you a framework for online business and digital marketing strategy and then you have the flexibility to play with your marketing and test out and try new things. But at the end of the day you know what you are doing and why because have you have a line of sight to your objectives!
So I hope this information has been helpful. If you want to purchase your copy of the CEO Strategy Planner, remember these are strategic business planning inserts and worksheets you print at home from a PDF file you purchase from me. Purchase your copy today and get started making your marketing plans using the same strategies that brought my youtube channel to nearly 100,000 subscribers and close to 10 million views, my Blog to over 1 million page views annually, and my Instagram to over 25k followers.
I hope you enjoyed this video and I would love to hear about any other planner trends you would like me to cover in future installments of this series!
