THE MARKETING SECRETS BEHIND THE SOLD OUT LAUNCH OF SHANE DAWSON X JEFFREE STAR COSMETICS!
I’m SUPER PUMPED about this class!
For those of you who follow YouTube news, you likely already know a thing or two about this most talked about launch and event in YouTube’s history. But, one thing I don’t see anyone else talking about in terms of the success of both the video series and the cosmetics collab is the marketing process that went into making the launch a complete success.
Since I am well versed in online marketing strategy, one of the things I love to do is dissect a marketing campaign or launch to understand what went right (so I can learn from the experience and apply to my own business) and what went wrong (so I too can avoid those mistakes). And since this was such a visible and highly anticipated launch, I thought it would make the perfect business case study to break down for those within my community who are also interested in learning and advancing for their own business.
So, I wanted to make sure you were aware of the upcoming live class and had it scheduled into your planner so you could join me and we could chat about the marketing secrets that made that launch a success!
The class will be streamed live on my youtube channel on Friday November 22nd @ 1pm EST (New York City, NY, USA Time Zone) and I will be sending out another email the morning of the event with the direct link, so if you want to join me and would like the reminder, as well as some additional information and Q&A, click here to make sure you are signed up for the interest list! If you’ve signed up already, no need to sign up again- this email is just a friendly reminder!
In the meantime, I would love to hear your thoughts on the Shane Dawson x Jeffree Star Cosmetics collab and series, so send me your questions or feedback and I’ll consider including or integrating it into our discussion outline!
3 Steps to Creating a Stress Free and Profitable Holiday Promotion
With the holiday season quickly approaching, now is the perfect time to quickly arrange for a holiday promotion for your business. The Thanksgiving to Christmas time period tends to be an extremely profitable season for online shops and businesses, with many retailers seeing exponential sales and traffic in this time with the aid of some well planned and executed holiday sales. Now, if you have never planned out a holiday promotion, or have yet to do so this season, I’m here to tell you that the process is much easier than you think and doesn’t have to involve complicated marketing planning or lots of time and effort. You do still have plenty of time to pull off a successful holiday promotion without stress or extra long work days, but you do need to act fast to get your plan in place to maximize sales before Black Friday kicks off in a few weeks! In order to help make this process even more streamlined for you, I have also created a free DIY Holiday Promotion Planning Guide that you can use to plan and keep track of your promotion. CLICK HERE to get the FREE Guide and get started today!
Step # 1: Decide the logistics of your promotion
There are many types of promotions and sales specials you can run during the holiday season to drum up excitement for your business and increase traffic and check totals in your shop. You can do something as simple as create a special coupon code for a percentage off items in your shop, you can put together bundles of popular products that coordinate, or simply discount your best sellers. You can make your sale as simple or complicated as you’d like and do one or more of these things, but decide what works for you and your business and of course, plan out how long you want these promotions to last. I’d highly suggest running a sale on Black Friday at the very least. Personally, this year I plan to create some limited time only bundles, provide a coupon code to VIPs on my email list and social media followers, and I also plan to host a giveaway to entice sales during my promotion which will last 3 days from Black Friday to Sunday. If you don’t want to discount your products due to product constraints, you can also create non-sale promotions that include either a giveaway wherein customers during the time frame are opted in to win a prize. You can offer a digital freebie to drive traffic to your shop or even give a free gift with purchase. Think about what will work for your sales goals and business and outline the details of your promotion asap!
Step #2: Shoot your promotional images
If you run an online business, you know how important great product and styled shots are to driving sales. Once you know the parameters of your promotion, you can arrange for a quick photoshoot and get all your images ready for your shop, social media and any ads you may run. If you don’t feel confident in your photography skills or need help understanding how to take great photos that sell, definitely check out my Charmed Digital Styling Lightroom Photography Course. It’s a video module based course with 3.5 hours of content that you can watch while taking notes and arranging your own photos. In the course I teach you everything you need to know to quickly get your styled photography under control and streamlined to make shooting promotional images a breeze! I’d highly recommend taking the course if you need great photos for your holiday promotions, it will save you time and money in the short term if you are someone who pays for stock photos, and the course even includes photoshop tutorials that will teach you how to create promotional sales graphics and advertisements as well!
Step #3: Start spreading the news
Once you have your promotion planned and your images are ready to go, you can start sharing the news of your promotion through your various communication methods and continue to do so through the duration of your sale. I’d suggest starting to actively promote your holiday sale anywhere from 2-4 days before it begins using any and all methods you use to communicate with your customers. If you have an email list, you will want to send a list to your email a few days before the sale starts and give some previews of the sales to come, and if you use social media or YouTube, make sure you tell your audience in these locations as well. If you use any methods of advertising, you also want to get those set to go for about three days out from the sale to drum up excitement and provide a call to action to get new potential customers onto your list. Finally, if you have an affiliate program or even a network of friends who can help you spread the word, make sure you coordinate with them on promotional messages and details that they can share with their audience as well. It’s the holiday’s after all, so the more the merrier when it comes to cross promoting sales and specials!
That’s it! Three easy steps to a stress free and profitable holiday promotion. You still have time to get your promo planned and off the ground and I’d highly suggest planning something rather than nothing because failing to promote during the holidays means you are leaving a lot of money on the table. Make sure to grab my free DIY Promotion Planning Guide to help keep you on track!
Wishing you a productive and successful week and holiday season ahead!
In today’s video I am sharing a look inside my planner for this week with a very important lesson or message I wanted you to hear! At the end of the video I’m also sharing some clips of my Fur-sons in their Halloween costumes so I hope you enjoy seeing their adorable faces!
Hi, my name is Alexis but I’m also known as @MissTrenchcoat all across the internet. I’m an online entrepreneur who designs and sells productivity tools to help YOU Manifest Success with Less Stress! Welcome to my YouTube channel where I make regular videos on the topics of productivity and planing to teach you the tools, strategies and skills to find success in your life. I teach a unique approach to productivity that focuses less on the daily grind and more on gaining clarity on your priorities and goals. To me, the answer to upleveling your productivity isn’t hustle, hustle hustle! The answer I have found is to get your mind clear on what you want to achieve, and then creating a simple, streamlined strategy to help you make it happen. From experience I have found, if you get your head in the right place and then plan better, you will end up having to take less action which saves so much time, energy and stress! I welcome you to join me with an open mind and a notebook, because if you are ready to learn a better path to productivity, I have a lot to teach you!
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I often use affiliate links in my description box to help my viewers find products. If you discovered an item through my videos that you would like to purchase, please support me and my efforts to bring you quality content by using these links. They do not cost you anything additional and they help support me!
I hope you had a wonderful October! You know I love October, the start of Fall and Halloween soo much, but November is the month I look forward to most of all because I love Thanksgiving so much. For me, November is a busy month, one with a lot of hard work and preparations but filled with a sincere feeling of thankfulness.
So, to help you get into the spirit of thankfulness for this season, I have some wonderful FREE planner inserts and downloadable tech wallpapers to share with you.
• 30 Days of Thankfulness Inserts in A5, Personal Size and a digital phone version as well
• Thankful, Grateful, Blessed Wallpapers for Desktop, Tablet and iPhone
In today’s video I am showing you how I clean my car and keep it organized. This is one of the essential habits I like to perform on a regular basis. Stay tuned to the end to see some of my car essentials as well!
In today’s video I am giving you a tour of some new planner goodies sent to me by Kikki K, including a binder that I am seriously considering for my 2020 planner setup. If you have a similar minimalist chic style and enjoy the very popular mock croc trend, then I think you will love some of these planners!
We inherit a lot from our families and the communities we were raised in. Not just biological information like our looks, genetic material, and medical predispositions, but also psychological information like social cues, expectations, values and mindset. As children our minds were sponges for absorbing and modeling the thoughts, beliefs and behavoirs those around us took on a regular basis, and yet, as we get older and grow independent of these relationships, we rarely take the time to acknowledge, challenge or rewrite the patterns that have been established within us from childhood.
I don’t think it’s a stretch to say that most people associate for life with the essential beliefs passed to them from their parents, families and communities. Many people spend their entire life practicing the same religion they were raised within. Many people move into careers that are similar to their parents, family members or those they grew up with in their communities. Many people belong to the same political parties, social organizations, and even higher education institutions as their families.
In many different ways, the beliefs we were born with tend to be the beliefs we stick to in life. These belief’s play a crucial role in our view of the world, our limitations, our understanding of what’s possible for our future and what actions we believe we can or cannot take to make changes and go after the future we desire. But, they don’t have to be permanent.
Now, speaking for myself here, I recognize that the world is such a different place to what it was when my parents were my age. There is so much more information out there in the world on every single topic imaginable than what was available to my parents, grandparents and so on. So, it only makes sense to me that perhaps I should be reevaluating my personal belief’s, values, and mindset on different topics now that I have reached maturity in what is arguably a completely different world than when I was a child.
Sound’s reasonable, right?
Because what is the point of all the advancements, research, new information out there in the world if we aren’t going to at least consider it or test drive it for ourselves before we make a final decision on how we approach and interact with the world. And trust me, our belief’s absolutely do impact how we approach and interact with the world. They can either be our greatest inspiration or our greatest limitation, depending on the belief!
In my opinion, our mindset and beliefs around money are some of the most impactful beliefs we inherit from our families, and judging by the state of income inequality in the U.S. alone, I’d surmise that too many families are unknowingly passing down outdated and unfounded beliefs about money that are keeping generations trapped in a cycle of limiting belief and struggle around money.
Interestingly enough, there is a lot of new information, science and research that I believe truly warrants each of us to stop to evaluate our relationship with money, the beliefs we have held on to since childhood about money and the mindset we developed around how we treat and use money in our daily lives.
It’s no secret that for the past few years I have been diving deep into metaphysical research, especially around the topic of manifestation, and by far my favorite topic within the greater conversation of manifestation is how to actually manifest money.
Because you absolutely can manifest money!
Now, I don’t expect one post here on my blog to convince you to challenge your long held beliefs about money and how we attract it to us. That’s why I have decided to take some essential points on this topic along with some of my favorite techniques and turn it into a FREE LIVE WORKSHOP where you can explore some of these new ideas with me!
So, if you want to learn more about how you can transform your relationship with money by allowing more money to flow into your life no matter who you are, where you are from, and what you do, mark your calendar for my upcoming MONEY MANIFESTATION TECHNIQUES Workshop and register for your FREE spot in this educational and actionable class!
The workshop will be streamed live on Friday October 18th @ 1pm EST and will be about 2 hours of lessons, activities and Q&A with me! If you are interested in this topic of money manifestation and already have a ton of questions running through your mind then you absolutely want to make sure you make the time to show up live to benefit from an open Q&A session with me. I can’t wait to share with you what I’ve learned and show you some techniques and activities that have truly brought so much new money into my life. These strategies have worked for me, and I know if you are willing to learn them, they will also work for you too!
I hope you are as excited as I am about the upcoming workshop, so make sure to sign up asap for reminders and a direct link to the live class!
Today I am continuing with my Productivity Myths series where I explain why some common productivity advice isn’t accurate and uncover the truth hidden beneath the myth so you can actually improve your productivity!
Productivity Myth #2: To Do Lists Keep You Focused and On Task.
The advice is pretty clear on this; make a to do list, complete the tasks, be a productive person. Hmm, more like clearly confusing, overwhelming and just plain wrong! Have you ever made a to do list? Grab a sheet of paper and write out all the things you need to do. Some of us can write tasks for pages on end, and then what? We just get started tacking this endless stream of work? Wrong!
To do lists are often touted as being the ultimate strategy of productivity. If you need to get things done, make a list of what you need to do and get started working. But this advice could dig you into a productivity hole if you are not careful and discerning.
You see, the big problem with to do lists is that when you make one, it likely isn’t prioritized or organized in any way to indicate to you which tasks are more urgent or important than others. Often, when we makes to do lists, our natural inclination is to start from the top and work our way down. Or we sift through the list and cherry pick tasks we think we can do easily or quickly just to get them off the list. But without a sense of organization, without a hierarchy that indicates which tasks truly are necessary and which are optional, we can fall into the trap of wasting our time on work that gets us nowhere!
It actually takes a tremendous amount of discipline and knowledge ahead of time to make a to do list work- which most of us aren’t employing when we execute on this false productivity strategy. Not to mention how complicated getting things done actually becomes when we work off of numerous to do lists or create a fresh list every single day. It’s like we are changing the game plan each time and not necessarily to optimize it. It can become a mess for most of us!
On top of that, did you know that research has shown that just the act of making a to do list makes you feel more productive, even if you never take action on anything on that list? So you can just make a list, and go take a nap and you just feel like you’ve done something even if you haven’t and then when the high of the list wears off, you are more behind than you were before the list was made. I hope you can see where I am coming from exposing the problematic nature of to do lists!
Finally, I dislike to do lists because I feel as though they often stand in the way of manifesting success from a place of ease and flow. Essentially a to do list is a step by step of what we think we should do or what we think we need to do to reach desired objectives, but as I explained in my post yesterday, that’s the hard way of doing things. Making a to do list and sticking to it, even as someone making a list with a high amount of knowledge and sense of priority, can still lead you to a longer road to achieving your goal.
What To Do Lists Actually Do for Your Productivity
All that being said, there is of course a vein of truth that does run through the advice and strategy of making a to do list, which is causing some people to benefit from the practice. Chiefly, sitting down and writing out a list of all the tasks and items you are storing in your mind is essentially executing on a truly productive strategy of brain dumping. Brain dumping, or a brain dump as I call it, is when you take everything you are thinking of and trying to remember in your brain, and listing it out. The practice unpacks ideas, tasks and memories and puts them in a more reliable and concrete storage method like a sheet of paper or even a digital list, which causes an instant sigh of relief for your brain. Despite popular misconception, our brains are not where we store information. They aren’t akin to the hard drive of a computer. There are intended for processing, like the RAM of a computer. Yes, you can hold onto some information in your working and short term memory, but as you learn new information, that old info is pushed out and lost. So, brain dumping relieves your mind of the burden of holding on to information. This is where the affect of feeling more productive comes from. It’s literally your brain feeling a weight lifted and redirecting energy towards fully processing tasks. It makes me think of when you sit down to watch tv and are still playing on your phone at one time. Your attention is split, so you aren’t fully enjoying either activity but you have a vague sense of what’s going on in both places. Then once you put the phone down and start paying full attention to the tv, you feel more focused on the show and may begin realizing there were things you missed that you need to go back to. That’s how your brain feels after you make a list. It has been paying attention to older information you are telling it to remember while at the same time trying to actively engage in the moment. So when the information is dumped out of your brain, suddenly it starts experiencing reality in the moment with a greater sense of focus.
Now, obviously, to do lists also work to help you remember tasks as well. Having a list on hand when you go to the grocery store is a great idea so you don’t forget what you went to buy. This is an example of the right time and the proper usage for a to do list. But these examples are few and just because a to do list helps you be more productive running errands, doesn’t mean it will help with productivity in other areas of your life.
So, moving forward now that you understand the myth of the to do list and how it actually affects your productivity, what I want you to focus on is how making and creating a to do list can become your step one in planning and organizing a productive day, but through the process of a brain dump. So, you can sit down and unload all the information you are storing in your working memory, but then you need to take some time to organize that information before you act on it. If you aren’t aware, the Charmed Life Master Planner contains an entire section of inserts dedicated to brain dumps where you can create your list and then using the structure of an Eisenhower matrix, prioritize the information by urgency and importance. From there you can integrate the more priority tasks into your day as you also functional plan to integrate them alongside other time obligations for a productive day. But never, ever, ever should you just make a to do list for the day and get to work on it… at least not if you are trying to manage your time and day productively!
I hope this information has been insightful to you and helps you to master the practice of true functional planning. I’d love to hear your thoughts on the topic and how you are using this information to benefit your life!
Lately, there has been a lot of stir in the productivity community about the link between happiness and productivity. Specifically, that measures of productivity indicate happier people as more productive than their unhappy counterparts. Although this point is getting a lot of attention right now, this is not new information by any means. A 2015 study conducted by the Social Market Foundation and the University of Warwick’s Centre for Competitive Advantage in the Global Economy, demonstrated that when a subject was shown a 10-minute comedy clip before starting their work, it resulted in a 12-20% increase in their productivity as compared to a control group who were shown no clip before they began working. This study has been cited over the past few years as evidence to support workplace practices for creating a more positive environment for employees as a means to increase their productivity. Now, all that is great and I hope that this trend continues changing the way companies treat their employees and the company culture that they create, but I don’t think most of us needed a study like this to understand the role happiness plays in our productivity.
One of the most popular questions I receive from my community revolve around how to be more productive with a long term illness, anxiety, depression or other physiologically related challenge. I think many women are keenly aware of how unhappiness has negatively affected their productivity. It’s hard to get your mind in the right state to be productive when you are not feeling the most confident or are experiencing pain or discomfort. Living with a regular challenge like that can absolutely become a mood killer that would inhibit your happiness.
It isn’t just physiological challenges, however that can kill your mood and therefore your productivity. Stress, overwhelm, comparison and unreasonable expectations really seem to be the number one killer of female productivity as far as I’ve witnessed within my community. This is why I’ve been working to integrate more metaphysical practices and principles into my content across the board. It is no surprise to me that happiness and personal contentment are the key to unlocking our productivity. This concept is woven throughout world religions, ancient wisdom, modern physics, and new age thought. You’ve probably heard me talk about cultivating a high vibration for yourself during your morning routine as a secret to success. I even designed a daily manifestation journal called the High Vibe Bible around this essential truth; your level of happiness (vibration) dictates your ability to succeed.
When you feel happiness and contentment for your life in the moment, no matter what goals you have set for your future, or what you have experienced in your past, you are creating a high vibrational set point within your mind. So, moving forward from that moment, as long as you are able to keep your level of happiness the same, or even increase it, you are programming yourself to work with a positive momentum, overcome obstacles with ease and you allow your day to flow from task to task through an inward sense of guidance where you don’t need to stop and pause to ask yourself, what’s next. Happiness, a high vibration, turns your mind into a receiver for right action automatically because this is our instinctual state of being.
Once you reach this state, which is apparently as easy as watching a 10-minute comedy clip, you are programmed into the mindset that I call “manifesting success with less stress.” This mindset is my personal be all and end all of productivity. It’s the mindset that programs you to easily achieve your objectives with minimal effort or challenge because you have kept yourself in the right vibration to receive a divine inward guidance for what to do and when to do it. An analogy I commonly use to describe this is that of a chess game. In chess, two players guide a set of pieces across a board in a series of moves in order to strategically “capture” the king piece of their opponent. Games of chess are notorious for lasting a very long time with players making a long series of moves in order to outwit each other. But, experts at chess who reach the level of grand master are able to play a lesser skilled player and win by making only a handful of moves. So, it is possible in chess for you to play against an opponent for hours on end, making countless moves in order to reach your desired objective (winning), or it could take just a few moves. The difference is in the mind of the player. In chess, it’s quite literally knowing the strategy of the game so well that you can win without all the time and effort that might be required of a less skilled player.
This is what manifesting success with less stress is all about. Understanding that whatever your desired objective is, you have two choices; to do it the easy way or to do it the hard way. The hard way is starting off with the mindset that you’ve got a lot of work ahead of you and all this work is going to be hard but that if you put in the hard work and stay focused long enough and sacrifice time with other things to devote more time to this thing than you will reach your objective. This is the mindset of setting expectations for what you think you should do to achieve your objective, and then working diligently to check off each step until your objective is reached. It works, most of the time, but it’s a buzz kill of a mindset isn’t it? Instead, what I am offering to you and what the study on the link between happiness and productivity is really illustrating is that there is an easy path too. When you shift your mindset into happiness and contentment, even gratitude and joy and then approach your objective thinking about how great it’s going to be when you hit your goal and how excited you are to finish your work, and what you can’t wait to do after all the work is complete- then suddenly your mindset is in alignment with the vibration of success for that objective, and like a grand master, you will instinctually know what the next right move is from exactly where you stand, and as long as you listen to the feeling inside that urges you to do x next, and as long as you keep your emotions in a state of happiness then you will complete your objective in far fewer moves overall. Manifest success with less stress. Get what you want with less effort expended.
Now, if you’ve been around the block with me, you may recall that I often suggest that if you are working towards an objective and don’t know how to get started, that the first thing you should do is some research on how to achieve your objective. I make this suggestion knowing full well that if someone is really ready to achieve that objective but are not yet in alignment with a higher vibration, that doing the research becomes the first step, the first action they take to put them in alignment with achieving that objective. Many times, when we go to do research on how to achieve an objective, we find information that confirms what we already believed was the right action to take. Isn’t that interesting? We already kinda knew what to do before we got started, but instead of acting on what we felt was right, we needed confirmation from another source. This is a very common situation people find themselves in when they are not yet used to being in alignment with a high vibration and don’t trust their gut yet! In psychology there is a concept called confirmation bias that is a tendency humans are afflicted with. This is the tendency to seek out and trust information that confirms what we already believe to be true. So, humans are programmed instinctually for this alignment, and when you take the step of doing the research on your objective, it aligns you to that objective and confirms those feelings you already had about what to do to achieve it. So once your done getting that confirmation you start to feel better don’t you? You feel more confident! You feel like you are better prepared to start and as long as nothing else stands in your way, your vibration is rising into alignment with your objective.
But, I assure you, the research step wasn’t actually necessary as part of this mechanism. All you actually need to do is get into a high vibration and align with your objective- make yourself feel happy and clearly identify what you want to achieve- and you will automatically start receiving insight for what the right action is to take! Then it’s up to you to trust that information you receive. Trust your feelings. Try acting on what you feel is the right thing to do first, and then next. See where it takes you. If you stay in the high vibration and in alignment with your objective, meaning you don’t change the objective and you don’t start doubting the objective, then you will absolutely achieve it quicker and with less energy expended than had you tried the hard way. It does take practice and mastery to get into a high vibration, especially if you aren’t the healthiest or most confident person, but with time you can build a new neural net of experience. Practically speaking, deciding to be happy and finding simple ways shift into happiness requires very little work and is something anyone can do. It does take discipline and focus to stay in alignment with a goal, but over time those mental muscles can be trained as well. So really, what we need to develop is the discipline of controlling our mind, not the discipline of controlling our actions, in order to become productive and successfully achieve our objectives.
Now, I realize this discussion may bring up more questions for you- specifically around the metaphysics of how this all works. How do we receive the information for the next right action and where does it come from? I will get into this idea in future posts, but for now I will ask you not to focus on any lingering questions but instead to focus on practicing the process I have shared. After all, I don’t know how my television works, but I know how to turn it on and change the channel, and that’s enough for me to use it to meet my needs.
Of course, I would love to hear what you think of this information and your experience with it. If you have any questions, of course also leave those down below in a comment so I can address those for you because this is truly a very important skill to master for productivity and I’m committed to helping you build and use this skill successfully!
Last month I ran a special in the shop where I bundled together the 2020 Print on Demand Editions of the Charmed Life Master Planner with a few extra goodies. The set included 3 awesome printable planner accessories; a set of planner tabs, a set of 2020 dated mini calendar journaling cards, and an exclusive sticker set design! On top of all that, during my Planner Peace Master Class, I made the offer even sweeter by throwing in the Master Planning Master Class for FREE! The Master Planning Master Class is an entire video class with a mix of lecture and tutorials intended to help you learn how to use your Master Planner as productively as possible and is usually sold in my shop for $97! But, for September I bundled all these epic planning and productivity tools together for an amazing price.
Now, sadly, that special bundle price has ended, but I heard from many of my customers that this bundle was something they were highly interested in because it was like a Functional Planning Starter Kit! So, I got to thinking that perhaps I should keep this as a bundle in my shop, for those who are interested in getting all the planning pieces in order for a productive new year! Of course, the price has shifted, but is still nowhere near the full $200+ value of the tools included.
So, if you are someone who has been looking for planner peace and wants, not only a complete functional planning system, but a great bundle of accessories and videos to help you get the most out of your experience with the planner, look no further than the 2020 Master Planner Starter Bundle!
Go ahead, what are you waiting for? Click the button below to get started with your new system today!