5 Simple Planner Tips that Helped me Gain Control of My Schedule

5 Simple Planner Tips that Helped me Get Control of my Schedule

5 Simple Planner Tips that Helped me Gain Control of My Schedule

It’s no secret that I have been struggling this year to get myself onto a regular work schedule. As someone who works for themselves and is also a naturally lazy person, I fell into the bad habit of procrastinating on my work and cutting corners too often this year. It was seriously causing me a lot of stress and anxiety because I had set myself deadlines for important tasks but waiting until the last minute to work on a large project wasn’t going to cut it. My work ethic was lacking and I needed to take control of my schedule. So, I started getting serious about my planning, specifically about setting myself a schedule and now after a few months of work trying to get these good habits to stick, I think I’ve finally fallen into a good work pattern! So, I wanted to share with you some of the key tips I picked up for helping me gain control of my schedule. If you are someone who works for themselves or you are someone who finds that they are naturally a procrastinator, hopefully these tips will help you start implementing better habits into your life so you are executing more and achieving your goals.

Tip #1: Define your responsibilities

The first thing I did that was very helpful to me when I was getting my schedule ironed out, was write out a list of all the work and responsibilities I had to manage. If I needed to find a way to balance my schedule, it was important that I understand how I needed to spend my time. Now, when I first made this list, I found that there were items that I listed that I ultimately decided to remove. Editing your schedule and responsibilities is a crucial part of ensuring that you have time for everything that’s important. If a certain activity isn’t really a priority or if there are things you can take off your plate and delegate to someone else, you are making room in your schedule to complete the priorities!

Tip #2: Write every appointment and task down

This one may seem like common knowledge, but we all know that common knowledge is not always common practice. For me, I was really bad about writing down every task or appointment I had and therefore, I ended up missing things or remembering at the last minute without giving myself necessary prep time. It was hard to train myself to write down everything, but I just kept seeing the pattern I was creating working out which was very motivating. When I wrote things down, I remembered them; when I didn’t, I forgot and became anxious. I wanted to keep myself from feeling that anxiety as much as possible, so I kept writing things down and not relying on my poor memory to serve me.

Tip #3: Utilize block scheduling

Block scheduling has been another game changer for me in my daily work routine. This has been something that has taken me at least 8 months to successfully implement. Basically, each day of the week is assigned a category of work. So Mondays are for blog posts, Tuesdays for filming, Wednesdays for editing, etc. That way, I don’t have to really plan my week from scratch, I have a guide to help me assign tasks and activities befitting with the day’s category. This block scheduling also helps me to bulk my work, which was a major issue for me for the last year. Thanks to the block scheduling, I actually find that I am able to take weekends off more often, which is a great treat for me and proof that I’m now more productive during the week if I can take the weekend off!

Tip #4: Don’t plan too far in advance

Although my block scheduling gives me a sense of what I will be working on for any given day, another tip I use to keep myself on schedule is that I don’t make any exact daily plans too far in advance with the exception of scheduled appointments. Scheduling myself one day at a time gives me the ability to be very flexible with my tasks and prevents me from planning out actions that may not end up coming to fruition. For example, if I were to plan my full week and early on in the week something derails my work, that will end up throwing off all my work for the rest of the week and cause me to loose productive momentum. But if I leave the days possibilities open until it’s time to plan them, I find that I am more open to possibility and it helps to stay motivated.

Tip #5: Check your planner every morning

This is another one of those common knowledge but not common practice tips that has really helped me stay accountable. Obviously, we write down all our tasks and scheduled appointments so that when the day comes we read our plans and then execute on them, but for me, I was in the bad habit of often forgetting to check my planner because I *thought* I remembered everything I had to do. Let’s be honest, this is pure laziness run amuck! It takes a minute to check your planner and prevent embarrassing hiccups in your schedule, so get into the habit of checking yours and if you still keep forgetting, set an alarm on your phone to remind you!

So, what do you think about these tips? I know for me, these seem very simple, but the practice of implementing them has been the struggle. I finally just feel like I’ve reached a point of control over my schedule so that I’m achieving at a high level without having to constantly sprint! If you have any other suggestions or tips for helping to get control of your schedule, please leave them in the comments or feel free to tweet me @MissTrenchcoat and I’ll share your tips with my followers. I know we all appreciate sharing the knowledge because when it comes to time management, the struggle is real!!

xoxo,

Alexis-Signature

8 Productivity Apps that Lower My Stress, Keep me Organized and Help Me Run my Business!

8 Productivity Apps that Lower My Stress, Keep me Organized and Help Me Run my Business!

8 Productivity Apps that Lower My Stress, Keep me Organized and Help Me Run my Business!

As a tech lover with a planner problem, I am often asked about how I use digital tools in conjunction with analog planners to keep myself organized. I do a vast majority of my business and life planning in my Charmed Life Planner, however, I still love using my iPhone and apps to keep me productive. My planner is wonderful, but there will always be things my planner can’t do like make a noise to alert me of a calendar event, or play some relaxing music when I’m feeling stressed and overwhelmed. There are just always going to be some things my iPhone will be used for that help me with my productivity and that doesn’t diminish or take away from my paper planner, instead, when the two work together, I get more done! So today I want to share with you the 8 Productivity Apps that Lower my Stress, Keep me Organize and Help Me Run my Business!

plaintext

Plaintext is a mobile text editor that I love to use to write emails and social media descriptions on the go. Because it’s a plain text editor, there is no formatting that gets carried over when I type or edit text in this app which is great because it means I can format my final product manually. Sometimes when you copy text over from a text message, another email or a website, when you paste it into a standard notes application, weird formatting carries over as well and is hard to correct on an iPhone, so I highly recommend this application if you are someone who does write important text from their phone.

docscanhd

DocScanHD is a virtual scanner. It uses the camera on your iPhone to take pictures of documents or images and then the application helps you to format your document properly and then export it as a PDF or JPG. You can use DocScanHD to open documents, sign them and then email them back to senders in a snap. If you don’t have a home scanner or just want to keep it simple with your documents, I’d highly recommend the app!

hootsuite

Hootsuite is a very popular social media scheduling application that I use to schedule my Tweets and Instagram posts. One of the tenants of productivity that I love to follow is to batch your work and when I schedule out my social media posts ahead of time it helps me get more content created in less time and then manages the act of scheduling the items throughout the week so I don’t have to remember to post. So this is like a dual marketing and productivity app for me and my business.

white-noise

White noise is a sound machine application that can play a variety of different sound effects. The idea behind this app is that you can use the generic sounds as “white noise” to help you drown out ambient sounds around you while you work, study or just try to relax. I love the array of nature sounds the app has to offer, plus some interesting sounds I don’t think you normally think of as being relaxing like a boat swaying in waves or a hairdryer blowing.

audible

Audible is an online platform where you can purchase and listen to books on tape. I have been subscribed to audible.com for about a year now and I absolutely love the service. As someone who is interested in books, but doesn’t enjoy the act of reading a physical book, Audible helps me stay current with popular books but gives me the ability to listen while I work, clean the house or take a walk. It’s amazing how quickly time flies when you are listening to a book on tape- it makes unpleasant tasks so much more manageable for me! If you have not yet tried Audible and are considering giving it a try, I have a great offer you won’t want to miss. Click here to get not one, but 2 FREE Audio Books when you sign up for a free trial of the service. Usually you only see offers for one free book, so this is a way better deal, and witch titles that sell for $30-40 in the platform, this is a major money saver!

my-package

My package is a parcel tracking application that stores the tracking information for online orders and then keeps you up to date with the progress of your shipment. As someone who buys a lot of products online, this app makes it easy for me to track my packages in one place without having to manually enter the tracking information for multiple packages into multiple carrier websites. It’s such a time, and peace of mind, saver!

dropbox

Dropbox is one of the most popular cloud based storage applications. I’ve had a Dropbox account for a number of years for FREE and I use mine to store important business documents and information that I may need to access when I am away from home. As someone who runs a completely digital business, storing files in the cloud gives me the ability to share files from whatever device I have with me, from my iPhone, laptop, or someone else’s computer if I’m away from home! It’s very convenient. Although Dropbox gives you web-based access to your account, I keep the app installed on every one of my gadgets!

clear

Clear is a list making application that I love to use for miscellaneous lists and notes. Since I don’t use my planner as a notebook, I find that when I need to make a “mental note” of something, I add it to a list in my Clear app. I keep tons of different open lists in the application that I add to. Lists with business ideas, quotes, website links, books to read, you name it, I have a list for it! The best part of the app is that once you have completed an item on a list, you can swipe to the right to complete the item and it makes a very satisfying *ding* as the item fades and falls off the list. It’s the digital equivalent of the high you get from checking an item off a to-do list!

So those are the 8 Productivity Apps that Lower My Stress, Keep me Organized and Help Me Run my Business! I hope you have enjoyed this post and that it gave you some inspiration for a new app you can download for your own productivity needs! If you have your own favorite productivity apps I’d love to hear about them so please leave me a comment down below and tell me about which apps you love that keep you on track!

xoxo,

Alexis-Signature

Are you Ready to Learn How to use Photography to Elevate your Brand Online?

Are you ready to learn how to use photography to elevate your brand online?

Are you ready to learn how to use photography to elevate your brand online?

If so, you won’t want to miss my Live FREE Webinar Training on Wednesday May 25th at 3pm EST! I’ll be covering the 7 impactful strategies that I use on a regular basis to spread awareness of my brand, connect with my audience and sell to my followers without ever having to make a slimy sales pitch!

I’m not sure how long you have been following me for, but let me give you a little overview of the effect these strategies have had on my brand and business since 2015. Right now I’m going to do something I rarely do, and that’s talk numbers. If you know me, you know I hate discussing numbers because numbers can sometimes be deceiving, but in this situation, I think it’s important to understand the numbers to see how effective these strategies have been for me.

Instagram

At the start of 2015, my Instagram following was roughly 4,500 and it took me a few years to hit that number. My current following is roughly 21,800 followers. Since January 2015 when I instituted these effective strategy changes, I’ve been growing at an average of over 1,000 new followers a month! Imagine if each month, you had 1,000 new potential customers or clients. What would consistent traffic like that do for your business?

Site Traffic

From the end of 2014 to the end of 2015, my site traffic made a dramatic leap! My total page views to my website were about 430,000 in 2014 but they 3X’d to over 1.5 MILLION page views in 2015! Understanding some key strategies for how I used my photography made a tremendous impact on my already thriving website and all this new traffic lead me to one very important thing, higher revenue!

Shop Revenue

Growing my social media following and website traffic has been an awesome side affect of my new photography strategy, however, the most impactful growth for my business has been, hands down, the growth in my shop revenue! From 2014 when I launched my shop to end of 2015, I have 6X’d my revenue! And that’s just the start! Q1 2016 results are showing even more growth for my business and there is no doubt in my mind that some key strategies are responsible for the tremendous success I’ve been having.

Amazing results? Right? You too can pick up hundreds of new followers a month, increase your page views and grow your revenue by using my strategies!

I’m confident that if you too implement these same strategies, you can see similar results for your brand! I’m sure you are eager to learn these strategies, and I am eager to share them with you, so also I’ve gone ahead and put together a study guide for you to use during my webinar to follow along, and identify the action items you need to take for your own business!

FREE Study Guide: 7 Impactful Strategies for Using Photography to Elevate Your Brand Online

To get access to both the Live Webinar Training and the Study Guide for the event, click here to reserve your seat for the event on Wednesday May 25th at 3pm Eastern. You will also want to attend live because I will be sharing some exclusive goodies for live attendees, however, if you cannot make it live, there will be a replay available for a limited time!

So that is all for now! Can’t wait to see you on the webinar training and I’d also like to encourage you to share about the webinar with your friends on social media so they can attend as well! If they are bloggers or business owners, I bet they will thank you for the invite!

xoxo,

Alexis-Signature

Entrepreneurial: April, Becoming My Best Self

April's Entrepreneurial Journal
Image via Belinda Selene {@PlanWithBelinda IG}

Welcome back for another installment of Entrepreneurial, my monthly journal entry chronicling my experience as an entrepreneur, my victories and failures each month, and the lessons learned along the way.

April, Becoming My Best Self

April was a landmark month for me and my personal/business development. I made a lot of big decisions this month and established some new routines that have helped to streamline my life and business. I also attended my first live event as a brand/personality, which was an amazing experience that really taught me a lot about myself. Last month I started a new format for this series where I list out what I did and did not do, as well as what I learned from the month. You seemed to like that change and so did I, so I am going to continue with it for now!

What I Didn’t Do

1. Run a promotion. April was the first month this year that I didn’t run some sort of promotion for my shop. I was really worried that this would mean I wouldn’t make as much in my shop, but actually my revenue for the month held up to other months where I ran big promotions, so I’m glad to see that I don’t need to push myself every month to do something special, just sticking to my everyday marketing plan is enough to keep the needle moving in the right direction.

2. Spend enough time on Instagram. For one reason or another, this month I didn’t Instagram as much as I would have liked. However, out of that I ended up finally defining a regular editorial for my Instagram posts that I was able to implement later on in the month. Having an editorial calendar for Instagram may seem excessive, but like everything in life, a little forward planning can go a long way to simplifying your workload.

3. Stay inside my comfort zone. This month I did something that totally pushed me outside of my comfort zone by attending and speaking at the Southeast PlannerCon in Atlanta! This was something that was planned for months, but it was the first time I made “an appearance” as a brand offline. I was pretty nervous about it going in, but almost immediately my nerves subsided when I started meeting new friends and seeing welcoming faces. It’s amazing how much anxiety you can overcome thanks to the power of human connection!

What I Did Do

1. Stuck to my schedule. Oh yes, I made my schedule and stuck to it, which includes my new block schedule for working on my business day to day. For a long time I wanted to create a schedule where I themed my days by tasks, and I was finally able to accomplish it this month. Not only did I set up a schedule that works, I executed on it the whole month which was a major win for me and it ended up making my life so much easier and actually boosted my work day confidence. I was able to execute on all my essentials during the workday and then relax in the evening thanks to this new schedule.

2. Added value for my customers. So, this month I didn’t launch a new product per se, but I did add a few items to existing products. I was very excited that I added a new iPhone only module to my Digital Styling Lightroom photography course, which was something my customers had expressed much interest in, and I also added a blogging webinar to Empire Building. Focusing on adding value to my existing products instead of creating new ones really felt like a great use of my time because it helps me keep my products fresh and exciting, and establishes a trust between me and my customers. They know I am listening to their concerns and I’m able to better serve them. Win-win!

3. Thought critically about my business. In early April, after the close of March, I performed a quarterly business review. I actually filmed a whole webinar style video on the topic in case you are interested in the process as well, but this review gave me an opportunity to think really critically about my business. I know I’m always thinking about my business in one way or another, but to really sit down and clear out time and space to review all aspects of my business was invaluable to me. Not only did this give me an opportunity to get organized, but it also helped me brainstorm some new content and strategy moving forward into Q2.

What I Learned

1. Networking is a major part of business. As someone who works for themselves from home, I often forget the power of real, face to face networking! It really is all about who you know, and by attending events within your market or niche, you can develop relationships with new people that you wouldn’t have connected with over email. Seriously, I met some amazing women at Southeast Plannercon, some I had even emailed with in the past but it wasn’t until we met face to face that I realized I wanted to work with them. Connecting in person really gives you an opportunity to see a real human side of someone that you may miss in email.

2. Helping others is never a bad idea. Attending PlannerCon was such a different experience for me than my typical day to day work because it really forced me to tap into my best self and step up to help others who truly needed it. I always consider myself a helpful person, but dealing with a live event situation met I had a chance to really use my talents and knowledge to support others who really needed it. Whether it was working out AV issues for a presentation or giving a nervous speaker support and a pep-talk to encourage them, when I help others, I get in touch with my higher self and become the best version of me possible.

3. It’s better to go deeper than wider. When it comes to developing new products in business, I find that once you have your product line defined, there are two ways you can add more to your business. Either by going deeper or going wider. By going deeper, I mean adding more to an existing product, and by going wider I mean adding more products to your line. As I already explained earlier, this month I didn’t launch any new products, instead I added new elements to existing products for additional value. This was the first time I have created something new that took me deeper instead of wider in my product line and it was a great learning experience. For me, I tend to always want to create “new” in my business. Usually that means a new product which is great because I’m adding to my product line, but can sometimes be overwhelming if I feel like I’m adding too many new products to my shop. By going deeper into existing products I can add value and expand on topics I’ve already touched on without cluttering my product line.

I hope you enjoyed this installment of Entrepreneurial and perhaps picked up some new insight or a strategy you didn’t think of before. I’d love to hear how your month went, so please let me know what you learned by leaving me a comment down below!

xoxo,

Alexis-Signature

Your May Free Planner Printables & Tech Wallpapers are Here!

May 2016 Freebies and Downloads

May is just a few days away and that means its time for some new FREEBIES!

First up is your new May Tech Wallpapers. As everyone knows April showers bring May flowers, so this month I’ve designed a modern floral print filled with some bright colors to remind you to stop and smell the roses. 

31 Things to Do in May

Next up are your TWO Free Printable Planner Inserts that are sized for Filofax A5 and Personal equivalents. The Monthly Dashboard for May is ready for you to print and fill with all your amazing May plans, and your Oh Hello, May insert will help you keep busy this month with a list of 31 things to do in May! Grab both of them in this listing on The Charmed Shop!

As always I hope you enjoy your Freebies for the month and I’d love to see how you are using them, so make sure to snap a picture of your tech gadgets or planners and use  #CharmedGTD in your IG description or tweet, and tag me @MissTrenchcoat in the image as well so everyone in my community can see your May style!

xoxo,

Alexis-Signature

The Key to More Money, Happiness and Productivity!

The Key to More Money, Happiness and Productivity (Link Roundup)

Ready for another fabulous link roundup? This month I have gathered some great reads from around the web to help you with your Business, Personal Development and Productivity! Whether you are interested in boosting your happiness, getting more done with less stress or standing out from the competition in your business, there is something for everyone in this month’s roundup. Enjoy!

Business

Personal Development

Productivity

Hope you find something inspiring to read that motivates you to improve your life, business, productivity or all three! If you have read any great articles that you’d like to share, feel free to leave them down below!

xoxo,

Alexis-Signature

25 Ways to Be Charming

For today’s post I thought I’d do something a little different! I made this lovely little graphic with a list of 25 Ways to Be Charming! I think we could all use a little reminder of these simple things that we can do to be a more pleasant and welcoming person to others. Enjoy!

25 Ways to be Charming

Let me know what you think of this list and feel free to share this graphic with anyone you think will enjoy it!

xoxo,

Alexis-Signature

5 Mistake Brands Make when Working with Online Influencers

5 Mistake Brands Make when Working with Online Influencers

5 Mistake Brands Make when Working with Online Influencers

Last week I posted some great PR tips for bloggers, YouTubers and small businesses that were looking to put their best foot forward online in order to attract sponsors or customers, but this week, I want to turn the tables a bit and discuss some best practices for brands or businesses who are looking to solicit online influencers to help promote their products. As a blogger who has worked with sponsors in the past and is often approached by brands for partnerships, you’d be surprised at the mistakes brands and small businesses are making when approaching an influencer. So, I wanted to share with my fellow small business owners the common mistakes I see being made and give some tips for reaching out to bloggers or influencers in a way that will get you a more positive response and better results from the influencer if and when you proceed with a partnership opportunity.

Mistake #1: You don’t do your homework on the influencer!

As a business owner, I understand that when you want to spread awareness of your brand or products you may approach multiple influencers with the mindset that having more options is better than fewer options. However, it’s very important that you really do your homework before you solicit a blogger or influencer and really understand who they are, what they do online and who their audience is. As an influencer, I get dozens of emails a week from small brands that want me to share about their products, however, it’s clear to me when when I read the first paragraph of their emails that the vast majority don’t know who I am and have sent a blanket email to a countless number of bloggers hoping to get a response. These offers are impersonal and often out of line with the context of my blog and I delete them immediately. However, when I receive an email from a brand that clearly knows me and my audience I consider their offer much more seriously and take the time to respond and interact with them. If you are a small business owner, I challenge you to do your homework and make an effort to understand the blogger you are contacting before making them an offer. I promise you will have a much more positive result and in doing your research you may be able to pitch your offer in a personalized way that will impress and flatter them into a partnership!

Mistake #2: You waste time by giving too much or too little information.

After you have done your research on an influencer and decide to reach out, make sure you respect your own time as well as the time of the influencer by keeping your email direct and informative without turning it into a short story. Give the influencer all the information they would need to make a decision on whether they will want to work with you, and make a simple pitch that clearly states your offer and objectives, as well as the benefits you are willing to offer them for their service. Don’t hold back important information or be misleading in order to “hook” a potential partner. When you are upfront with all the information, not only can the influencer make a better decision, but it will help expedite the process if you begin working together.

Mistake #3: You forget that you get what you pay for!

The number 1 mistake a brand or small business can make when working with a blogger or online influencer is that they think they can get something for nothing! I think the practice of soliciting an influencer and offering them free products or social interactions for their work is atrocious. You get what you pay for! If you expect someone to review your products or use their influence to further your brand, you must be willing to pay. Value is an exchange, they do the work and you pay them for it. If you’re not willing to exchange a fair value or their effort, it will end up costing you dearly with your reputation!

Mistake #4: You fail to negotiate.

I understand that for many small businesses, the idea of striking a deal is daunting. It may be our first instinct to approach an influencer with an offer and then if they do not accept the offer, to turn away and pitch the same offer to a new influencer. It’s easier to turn away than it is to open a dialog of negotiation, but if you have spent time doing your homework to identify the influencer you want to work with, negotiating is essential. If your offer is well received, find out what objections the influencer has and edit your offer to overcome them. You don’t have to give it all away, but even just showing that you are willing to discuss the terms of an offer can go a long way to getting someone to agree to those terms.

Mistake #5: You fail to lay out clear expectations.

The final mistake I see small businesses and brands making when working with influencers is that they fail to lay out clear terms on who is doing what and when. A mistake like this could lead to communication issues where the influencer under-performs their responsibilities or the business fails to fulfill their end of the deal, which can lead to disaster if an influencer is left feeling cheated! Make sure to lay out a clear plan that details what each party is responsible for and when delivery of those details are expected. Don’t be afraid to double check details and over communicate in an effort to keep both parties responsible for upholding their end of the partnership!

Now that you understand the 5 most common mistakes I see businesses making when working with influencers online, I hope you can take this information and make better choices when it comes to working with those who can grow your brand. I think bloggers, YouTubers and social media content creators are great resources for the small business community online, and they can be more effective for small business growth than standard advertising or marketing. Just make sure to follow these best practices when working with them for positive results and brand building!

xoxo,

Alexis-Signature

How to Build Traffic to Your Site

How to Build Traffic to Your Site

How to Build Traffic to Your Site

When you’re first getting started as a blogger, it’s easy to get obsessed with your site traffic stats and get discouraged if you’re not seeing immediate results. Often times, I find that bloggers may think they are doing all the right things to encourage traffic to their sites like blogging regularly and covering a variety of topics that may interest their ideal audience, however, when it comes to building traffic to a site, you need more than a “if you build it, they will come” mentality. If your site isn’t getting the traffic you would expect or building momentum towards a growing readership, there are a few things you need to work on to make it happen.

Understand your audience & niche

If you want to build significant traffic to your site, you really have to understand your audience and niche! You may have a general idea of who you’re writing for and the people who visit your site, but sometimes, those two groups aren’t the same thing. When it comes to attracting a readership, you need to really understand who is coming to your site right now and why, OR if you aren’t getting much traffic, you need to get very specific with yourself on who you are trying to attract, and what sort of niche content you are able to create that would keep their attention. It’s not enough to write posts you think your ideal audience wants to read, you really need to go out there an make an effort to understand them by finding those individuals and talking to them on a deep and meaningful level about the things they are looking for online. You may think you know, but if you are creating content that isn’t gaining traction, you don’t know. Digging deep with market research will give you insight to help you create niche content that truly attracts your ideal audience.

Write interesting long form blog posts with images and graphics

Trends in blogging have been shifting for some time now and it’s now become evident that longer form blog posts are what readers are looking for. Statistics show 1,500 word posts are a sweet spot, but of course, the gist of this is that you need to be producing highly valuable content which tends to be longer in nature. Writing a 1,500 word journal entry most likely won’t do the trick, instead, you will want to focus on creating content that answers your audiences frequently asked questions, teaches them skills they desire to have or shares insights on topics that they are looking to engage with online. It’s probably not the word count that is keeping people hooked, instead, its the fact that a longer blog post has more information on the topic they are interested in, and a greater chance of keep their attention and turning them into repeat readers who share the helpful content they find. Don’t forget that words alone aren’t the key to engagement, and that if you want to get people’s attention with your posts, you will need to make sure to include illustrative images in the form of blog post headers that help add content to a post topic or informative graphics that add to the quality of the post.

Share your posts on other platforms

If you are looking to build traffic to your site via your content, it’s not enough to write a great post and let it sit their on your site. Without even a small, engaged audience, the likelihood of your great content being seen is slim. Although great SEO practices can help your post turn up in search results, why wait for your audience to come to you when you have the opportunity to bring the content directly to them? That’s why it’s up to you to share that content everywhere you can. Link your posts to Pinterest with one of your great images, tweet about your content using relevant hashtags that will help it get discovered, and of course, link your posts in Facebook where it can be liked, shared and hopefully lead to more traffic.

Find other creators with similar audiences and guest post

When your content alone isn’t helping your traffic grow, a quick fix for instant traffic can be getting yourself in front of the audiences of other creators. This can be especially helpful if you are just getting started because finding a ready-made audience that fits your ideal readership can be a quick way to gain fans and page views. In this situation, you will want to identify other established creators who have relevant followings slightly larger than yours, engage with them, and negotiate a guest posting opportunity. You will need to do most of the work by contacting and pitching a great piece of content to the established creator, but if you can get them to agree to it, you will be able to spread the influence of your content to other corners of the internet.

Locate where your audience interacts online and become an influencer there

There are forums and Facebook groups for a multitude of different communities online, and these established sites are a great place to go to find your ideal audience and direct them back to your site and your content if you take the time to establish yourself as an influencer there. It’s not enough to find a Facebook page and start leaving links to your content. In most cases, actions like that can get you banned or marked as spam, however, if you take the time to get engaged as a true audience member and then interact with as many relevant people as possible on the platform, you will gain the trust of that community and can start directing traffic to your own site. Becoming an influencer on other online communities isn’t really that difficult I find. If you really take a hard look, you will see that with every forum or Facebook group, individuals rise to the top by frequently engaging with the community by being helpful and engaging others. You will need to dedicate time to this effort, but when most people are engaging minimally, you can stand out by engaging often. It wouldn’t be out of the question to go from a complete unknown to a leader of a community online in just a few short weeks or months of dedicated service to that community.

I hope this post gives you some new insights or strategies to help you grow traffic to your blog or site. Remember, if you are putting in the effort and not seeing results after a consistent period of time, you most likely need to adjust something you are doing. I never recommend making major changes to your presence online unless you see you’re making major mistakes, but sometimes little tweaks can yield big results! I also want to make sure you understand that growing a large following of traffic to a site is something that takes time and setting reasonable goals is important to keeping your expectations balanced, but if you find that you are making no traction, something needs to change! Don’t keep doing the same things over and over and expect different results. Online, the best strategy for growth is it keep at it and to approach a problem from different directions until a solution is reached!

xoxo,

Alexis-Signature

Financial Planning Tips for Entrepreneurs

Financial Planning Tips for Entrepreneurs

Financial Planning Tips for Entrepreneurs

As I am now coming up on the second annual tax season for my business, I thought it would be a good time to share some of my financial planning tips for other entrepreneurs or small business owners. Financial planning has been a topic that I’ve prioritized for a number of years, but once I became a full time business owner, the responsibility for my finances transitioned from being a task that my employer took care of, to a task that I needed to take over! Tasks like paying taxes, putting money away for retirement, and of course, making sure my business is turning a profit! So today, I want to share some tips and topics that you will want to think about implementing in your own life for business and personal financial success.

Set Financial Goals for Your Business & Personal Savings

To get started on your financial planning journey as an entrepreneur, you first need to set financial goals. For me, I like to set a goal for my yearly income and revenue. On one hand, I set a number for how much income I want to generate and then another number for the amount of money I get to keep after expenses are paid. To me, although I really want to make sure that annual income is high, it’s more important to me that my revenue be high. What I mean by this is that I would rather hit $60,000 in income in a year and get to keep $40,000 of it because I had $20,000 in expenses, as opposed to making $75,000 a year but only keeping $35,000 after $40,000 in expenses. Remember, it takes money to make money, so when you set your financial goals, you need to be realistic in the amount of money you will be spending as well as the money you will bring in. Now, when it comes to your personal savings, luckily this is a little more straight forward because you can determine the amount of money you want to save on an annual basis or you can decide on a percentage of income that you will put away into savings.

Sign up for business checking, savings and credit card accounts

Another financial planning tip I have for you as an entrepreneur is to sign up for business checking, savings and credit card accounts so that you keep your personal money separate from your business money. This is such a time saver when it comes to tracking your income and expenses on a monthly basis. It also makes it easier for you to pay bills and taxes because you can set aside money into savings for big expenses and use a business credit card or check card to autopay your monthly reoccurring expenses.

Track your Income & Expenses on a monthly basis

I think it’s a best practice to make sure you keep on top of your income and expenses on a monthly basis! For me this means I calculate my total income from all my income streams, and then I go through my business accounts and statements and calculate my total expenses. I also like to go through my business expenses and distribute or categorize each expense on a quarterly basis. You can see more of my Quarterly Business Review Process in this YouTube video!

Set up weekly or monthly auto-deductions to your personal 401K, IRA or Savings Account

In order to establish a good savings pattern for your personal finances, I think it’s a good idea to set up regular auto deductions to your personal savings accounts. Now, I’m no financial advisor so the amount of money you want to save and the types of accounts you will put that money into will vary. I’d suggest speaking to a certified financial planner to make those sorts of decisions, but no matter what you decide, you should consider setting up those contributions as auto-deductions so you don’t need to think about it or have to rely on your own time and energy to get that important money to where it belongs!

Set aside money for quarterly estimated taxes or yearly taxes

It’s a plain fact that if your business is making money, you will need to pay taxes! So, to prevent any unfortunate money situations, make sure you are setting aside money to pay those taxes, either by calculating and making quarterly estimated tax payments OR by keeping track of your tax burden throughout the year and putting money aside to pay at tax time. Again, I’m not a professional financial planner or business financial expert, however, I find that paying my quarterly estimated taxes on time helps me to ensure I don’t owe money at the end of the year! This process will certainly vary from country to country, so check your own local tax laws or talk to your state to learn more.

I hope these tips have given you some insight into financial planning as an entrepreneur. I know financial planning can be a scary concept to some, but with some good insight and the guidance of a certified financial planner, you should be armed with enough knowledge to take your personal and business finances into your own hands and start hitting your financial goals! If you have any additional tips or resources you would like to share, please do so in the comments!

xoxo,

Alexis-Signature