“This is My Dream, NOT My Nightmare!” Two Recent Interviews to Check Out!

"This is My Dream, NOT My Nightmare!" - Alexis Giostra @MissTrenchcoat

Hello my Strange & Charmed Ones!

I’m checking in mid-week with you all because I wanted to share a few recent interviews I did that I really wanted you to check out. I know you are used to hearing about my business in my content from my point of view, but I always think reading or listening to interviews are always a different experience because I’m not the one controlling the questions and the content so sometimes you get some unexpected tidbits of knowledge.

CHECK OUT MY PODCAST INTERVIEW ON BOSS GIRL CREATIVE

Boss Girl Creative Podcast Interview with Alexis Giostra

I connected with Taylor Bradford of BossGirlCreative.com after she interviewed our mutual friend, Anne Samoilov, last summer! In this podcast interview, we talk a lot about vision (or lack thereof), business planning and the joy of passive income streams! Check out the podcast here and I hope the Boss Girl Creative Podcast becomes one of your new fav’s as well!

CHECK OUT MY INTERVIEW IN CREATIVE BUSINESS MAVEN MAGAZINE!

Creative-Business-Maven-Strange-&-Charmed

Lindsay Maloney from Creative Business Maven Magazine recently reached out to me for an interview in their March 2016 issue where we talk about planners, printables, business and more starting on page 28!

I hope you guys get a lot of inspiration and a little more behind the scenes from these two interviews! Let me know what you think in the comments and if you want more behind the scenes from my business, follow me on SnapChat as MissTrenchcoat, because I am snapping up a storm!

xoxo,

Alexis-Signature

How I 4x’d My Social Following and 6x’d My Revenue! My 2015 Business Results!

My 2015 Business Results

Last week I told you about an upcoming Free Webinar Training I am hosting on the 20th where I will be teaching you my 5 Pillar System for Building a Successful Business Online. I hope you had a chance to review that information and of course sign up to get access to both the Live event and the replay because this webinar is going to be packed with great information if you are someone who wants to start an online business or has already done so, but needs help getting it off the ground! I think it’s only fair, however, that if you are going to spend your precious time with me learning, that I explain to you how much this system has helped me to grow my own business. After all, I am asking you to trust me and to follow my example and I think it’s important that you know what I was able to accomplish with this method so you can understand what you too may be able to accomplish with the successful application of these strategies.  So today, I am going to open up about my 2015 business results, and walk you through the growth I experienced in multiple aspects of my business.

Social Media Following

My 2015 Business Results

First, let’s talk about my social media following and how my presence online increased in 2015. As you may know if you have been following me for some time, I predominantly use Instagram, YouTube and Facebook as social platforms for my business and brand. Although I do have followings on other platforms, followings that have also grown over the year, these three are where I put my attention on a regular basis and therefore I can see a marked increase in growth based on my specific actions.

Instagram

Following January 2015: ~5,000

Following January 2016: 19,291

Strategy: Post high quality images that align with my brand daily. Learn more about my Instagram strategies here.

Results: My Instagram following quadrupled, adding nearly 15,000 followers in 2015!

YouTube

Following January 2015: 10,520

Following January 2016: 42,930

Strategy: Post 1-2 high quality videos a week focusing on productivity, business or personal development. Click here to learn more about my YouTube Filming Setup!

Results: 4x’d my following again in YouTube, gaining 32,000 new subscribers in 2015. This

Facebook Page

Following January 2015: 533

Following January 2016: 3,563

Strategy: Link up my Instagram to Facebook for those who do not use the platform, and share my blog posts and additional updates regularly, using Facebook as a hub for my content for those who are not as tech savvy and follow me on multiple channels online.

Results: This growth is less impressive when compared to the others, I picked up three thousand new likes to my Facebook page, however, that does represent a significant growth of 668% which is VERY impressive. Remember, numbers look good, but growth really shows your progress and for a platform that wasn’t getting any new original content and just acted as a placeholder for my brand, this growth is phenomenal to me!

Blog & Shop Traffic

Charmed Office

The next major topic when understanding my business results for 2015 is my blog and shop traffic. Since my shop is my major source of income, it’s important that I practice great SEO techniques to ensure my blog and shop is being found in search and new eyes are coming to my content everyday. My blog and shop are both self hosted, and if you are looking for tips for creating your own professional website you can click here to learn more!

Blog Traffic

2014: 218,096 Sessions 434,011 page views

2015: 601,018 Sessions 1,500,263 page views

Strategy: Set up a visually appealing blog where I share content three times a week that relate to my business and areas of focus to establish myself as an “expert” in my field.

Results: 275% growth in the number of sessions on my blog and more than a million new page views in 2015.

Shop Traffic

2014: 44,146 Sessions (September-December)

2015: 521,779 Sessions

Strategy: Increase activity to the shop by mentioning and linking it in as much revenant content as possible through my blog, social media and YouTube. Search, Pinterest and YouTube are the top 3 referrers to the shop!

Results: 1,181% Growth in my shop from 2014 to 2015, however, 2014 is only a partial year because the shop opened in September. Since it’s growth, the shop has gone through a lot of growth and continues to grow even now in 2016 thanks to my continued marketing efforts! Mind you, my shop is a vast majority passive income, which means I make money even in my sleep!

Income & Revenue

My 2015 Business Results

Now to the crux of my 2015 business growth, my income and revenue! In 2015 I added a number of new products to my shop, which helped me to diversify my product line and secure greater sales for my items. However, it was not product diversity alone that helped me increase my revenue, but also my sustained marketing efforts through content creation on my social platforms. If you are looking for some more marketing strategies, you can learn about those here. 

2014 VS 2015  Revenue Growth

Q1 15 VS 14: 3,359% Growth

Q2 15 VS 14: 2,653% Growth

Q3 15 VS 14: 2,826% Growth

Q4 15 VS 14: 667% Growth

Strategy: Diversify income streams (Shop, YouTube, Affiliate, Private Consulting) so I have more avenues of money coming in, which protects me if one stream isn’t performing well in a given period of time. Then, market those streams effectively via my platforms!

Results: As you can see from the tremendous growth results above, 2015 was a big growth year for me! Because the shop was not opened until September 2014 I did not have that major revenue source in my business yet, which is why the growth is in the thousands for Q1-3 however, you can see that in Q4 14 once the shop opened and had effectively replaced my income, I still have substantial growth over top of that in 2015!

Overall 2015 Business Results!

As you can see from taking this deep dive into my analytics and revenue growth from 2014 to 2015, last year was a substantial period of growth for my business! I’m very proud of the growth my business has seen in the last year thanks to my sustained implementation of some key online business strategies! I have shared some of these strategies with you in this post and linked even more content for you to review to get a better picture of exactly what I did and why, however, I am looking forward to my upcoming webinar “The 5 Pillar System to Building a Successful Online Business!”

The 5 Pillar System to Building a Successful Online Business

If reading about my business growth in 2015 interested you and you want to learn more about the specific methods and strategies I used to make this amazing growth happen, I would highly recommend signing up for the webinar, it’s FREE and I’ll be sharing both key strategies and a great tool to help you replicate my success!

xoxo,

Alexis-Signature

Are You Ready to Start Your Online Business?

Are you ready to start your own online business?

Are You Ready to Start Your Online Business?

Over the last two years, I have coached, advised and cheered on dozens of women who were focused and ready to take on the challenge of creating their own online business. Some of these women were stay at home mothers who wanted to start a business to supplement their household income and help ease the burden on their significant other. Some of these women were employed in jobs that didn’t satisfy them but knew if they could work 9-5 for someone else, they could put those same skills to work for their own business. Some of these women were fresh out of school or unemployed and wanted to create their own opportunity instead of waiting to be selected from a list of candidates for a job! These women went on to start businesses hand making crafts, becoming coaches, virtual assistants, championing non-profits, and writing blogs and books of their own!

Each and every woman I have worked with has had a unique story and has taken a unique path to creating their own dream job, but they all had one thing in common. They knew that they were ready to act. They knew it was time to take control of their own destinies, and they knew that they couldn’t sit by and let things be for another day, another month or another year. The truth is, there is no right time to start a business. The process will shake up your life in ways you could never expect, so if you know it’s what you want to do, you can’t spend anymore time waiting. Time only makes it harder to succeed!

Remember

Are you ready to start your online business?

For some of you, their is no doubt in your mind that the time is NOW to act and get started. If that is you, I highly encourage you to stop reading this, and CLICK HERE right now to get yourself signed up for an informative Free Training I have that will help you get a quick and focused start to your progress!

The 5 Pillar System to Building a Successful Online Business

But, if you aren’t sure, if you still have questions and don’t know if you are ready to start your own business, I have a few more insights to share with you!

How to know if you are ready to start your own business?

Since the truth of the matter is there is no right time to start your own business, similarly, their is no precise way to tell if you were meant to start one, however, after running my own business full time for the last two years and spending another six years working on my business as a side hustle before that, I have learned some important truths about running an online business that are key to understanding if the process is right for you.

1. You feel a passion inside.

This is a big one! The best indicator that you are ready to start your own business is that you feel a burning passion inside to do so. For different people, this passion can manifest in different ways. For example, if you find that you are unsatisfied with your work and spend your off time working on projects of your own, projects that you do for free but you know people would pay for, you have a passion inside of you! If you see other people starting businesses, selling products and offering services and you always say to yourself “I could do that,” you have a passion inside of you! If you spend your time reading other peoples blogs and following entrepreneurs online, secretly wishing that you could be like them, you have a passion inside of you. If you have been thinking about starting your own business, getting the urge every now and again and doing some research here and there still wondering if you should start, guess what? You have a passion inside of you! A passion for entrepreneurship does not mean you wake up everyday at 6am ready to start your day and conquer the world. I know sometimes entrepreneurs can make it seem like that, but it isn’t realistic for everyone. So, if you relate to any of those examples I gave, I think their is a good chance you have a passion that is untapped inside of you, ready to be acknowledged!

2. You are willing to put in the work with no guarantee of success.

Now, once you identify the passion you feel inside, the next thing you need to understand to ensure you are ready to start your own business is the fact that nothing is guaranteed. When you first get started creating your own business, you will need to do a lot of work, put in a lot of hours and do tons of research before their is ever a glimmer of even a penny! You know how they say “the only things guaranteed in life are death and taxes” well in entrepreneurship “the only things guaranteed in business are long hours and lots of obstacles.” You need to make peace with this fact upfront and feel comfortable with the fact that you may work long and hard for days, weeks, months and maybe even years, failing left and right until you find the path through to a business that is profitable.

3. You are willing to commit and make the necessary sacrifices.

The final way to know you are ready to start your own business is that you are comfortable committing to the process and making the necessary sacrifices to see your vision through to reality. One of the major mistakes I see entrepreneurs make when they decide they want to start a business is that they fail to fully commit to their idea. They get started, do some hard work up front and then when they don’t see the return on their time investment immediately or they encounter an unexpected obstacle, they doubt the process and slow down. They start to question the process, they panic and they change the plan which ultimately causes them to fall completely off course. In business, you hear people talk a lot about having a plan and creating a roadmap to success. Once you have a solid plan, the worst thing you can do is fail to commit to it, so its important to understand before you start a business that you need to commit to the process, even if that means you need to make sacrifices to stay on course once you have begun.

So, if you have made it this far and you haven’t been scared away from what I’ve shared already, you may really have what it takes to start your own business! If you are curious to learn more about getting started, I want to invite you to sign up for a FreeTraining webinar I am hosting where I share my 5 Pillar System to Building a Successful Online Business! Click here to get details on the upcoming event. I do hope to see you there and help you get a jump start on creating your own business online! After a combined 8 years working on my own business, I have a lot of advice to share and actionable content that you will want to get started on to save you precious time and energy on your own entrepreneurship journey! See you soon!

xoxo,

Alexis-Signature

Entrepreneurial: More Intention, Less Stress!

Entrepreneurial: More Intention, Less Stress

Welcome back for another installment of Entrepreneurial, my monthly journal entry chronicling my experience as an entrepreneur, my victories and failures each month, and the lessons learned along the way.

Hello dear readers and fellow #BossBabes! As this post goes live, my husband and I are already on our Disney World vacation that I told you I had booked last month! I hope you will follow along with our adventures in Disney World by following me on Snapchat as MissTrenchcoat because I am probably snapping up a storm and this is the method by which I plan to “vlog” our trip. But you aren’t here to listen to me describe my vacation, instead, today we are recapping the month of February in terms of how it affected my life and business.

February was a great month and felt like a vacation itself in comparison to January. Last month I told you about how tired I felt because I didn’t take an official break after the holidays and jumped right into 2016 guns blazing! Well, after the successful launch of my Charmed Life Master Class at the end of January, I promised that I was never going to put myself in a situation like that again, so I immediately made some changes in my routine and work schedule. First off, I took a few days off after the Master Class went live and relaxed. I listened to some books on tape, I watched TV and movies and just let myself turn off for a while. I actually spend the first week of February in calls with clients and getting feedback from my audience on different products which was a productive, yet, leisurely use of my time. Talking to my clients reenergized me and it was a very low pressure project to work on that was still very crucial to my business. I also spent the first week of the month working on getting ahead on my blog posts and writing work. Again, pretty low pressure items that were important but didn’t have an immediate decline that caused me stress. By the time the second week of the month rolled around, I was feeling much more under control of my schedule and could devote my time and attention to the major project of the month, which was my Free Photography Webinar “The 5 Photographic Marketing Assets You NEED to Build a Cohesive Brand Online.” I took my time with this webinar, outlining it and pulling together many of my frequently asked questions from my community, applying my best strategies to make sure the webinar was jam packed with information. I spent two weeks working on the webinar before the live event on the 21st which was a tremendous success, and if you missed that webinar, click here to get yourself access to it. During the middle of the month, I also spent a good amount of time working on personal and home related projects. I know it may sound silly but I really needed to shop for new clothes which I had put off for far too long, so I did some online shopping, and also ran some important errands for just day to day items I had run out of weeks ago but had been too busy to take care of. Just spent some time organizing my personal life and making progress on my ongoing goal of keeping my home and life in order! Finally, at the end of the month, during the last week, I had a lot of loose ends I needed to take care of. Small projects that needed to be completed before I left on vacation like cleaning the house, mending clothes, putting together my March #CharmedGTD Photo Challenge and my monthly freebies, planning out my #CharmedBiz Chat (on the topic of taking great photos for your blog and social media… click here to check it out if you missed it) and recording an audio interview for an upcoming episode of the Boss Girl Creative Podcast! So like I said, loose ends, little projects that needed to get done before I could fully relax and take off on vacation!

Okay, so now lets talk about some victories and failures for the month because there were certainly a few of those along the way! First, let’s talk failures! Although I had developed a really good practice of journaling during January, I found that as I was feeling less stressed and more organized thanks to my new routines, I stopped journaling consistently everyday. Journaling ended up being an every other day or every three days event, which made it harder for me to journal because I kept forgetting what had gone on in a day and made the whole life documentation aspect of the journal difficult. I am someone who does what they commit to, and I did make sure to go and fill in the days when I missed, but the failure here was that I broke the habit. Part of this, like I said, was because I wasn’t feeling stressed so I didn’t feel like I had a need to go to my journal and vent, and part of this was that I was spending some “me” time alone in the evenings and getting into bed early, but I would end up falling asleep before I got to the journaling part of my night time routine. Going forward, my solution for this is going to be to try to journal earlier in the day because generally, I don’t have news for my journal after dinner! Another failure for the month was that I fell off my healthy eating kick. I had been doing really well cooking healthy dinners for me and my husband, but again, laziness set in and we ended up ordering out or going out more than we should have, especially since we knew we were going on vacation at the end of the month! My solution for this is going to be instituting meal planning again once I get back from vacation and even an light exercise plan. I find that I’m more likely to eat healthy if I am also doing physical activity so I will be working on that when I get home.

Now for some wins for the month! Obviously, the whole living with less stress was a major win! Being intentional with the amount of work I put on my plate and only doing the activities I see as essential gave me more space in my day to just relax and do the things that make me feel peaceful. Being stingy with my time also meant that I had to be very selective about how I spent my time, which really makes you focus on your priorities. A second win I had for the month was that I started using Snapchat again and have been really enjoying it! I think I may have found my solution for daily vlogging because there is segment of my following that likes seeing what I am up to, but the idea of vlogging myself day over day for a produced YouTube video is daunting and not the way I want to spend my time. It’s a lot of fun and I hope you will follow me on Snapchat — MissTrenchcoat — if you want to see my daily life and adventures!

Overall, February was a great month, I have no complaints and I feel like even my failures for the month are teaching me how I need to be more intentional with my time so that I can build a sustainable life and business that works for me! I’d love to know how your month went, so please make sure to comment below and let me know your wins and “opportunities” for improvement- I think we can all learn from hearing each others experiences so please share!

xoxo,

Alexis-Signature

Make Your Own Luck this March with My Free Tech Wallpapers & Planner Inserts!

March 2016 Free Tech Wallpapers

Hello my Strange & Charmed ones!

How has your February been? This month has been filled with excitement for me, I love celebrating Valentine’s Day with my Husband and of course, Galentine’s Day with my besties! I hope your month was wonderful and that you are ready to go for a new month of fun and FREEBIES!

Okay, so let’s talk March Freebies, shall we?

As per the usual, I have a March Dashboard for your planner, along with my Make Your Own Luck March monthly task list! They are both in the same shop listing, so you only need to check out once and you get both designs in both personal and A5 size.

Also made a new set of monthly Tech Wallpapers. In celebration of my birthday on March 13th, these wallpapers are a mix of my two favorites, white marble and stripes! It’s the same pattern I use for my Charmed Life Planner Cover and my Macbook Air skin! I hope you enjoy these wallpapers and that they keep you inspired for the month. I know I love making them for you!

If you download any of these items and put them to use on your gadgets or inside your planner, I would LOVE to see them in action, so please make sure to share your photos on social media, tag me @MissTrenchcoat and use the #CharmedGTD so everyone in the community can see your photos and like them as well!

xoxo,

Alexis-Signature

Boost Your Productivity this March with My #CHARMEDGTD Instagram Photo Challenge

Join the #CharmedGTD Photo Challenge and boost your productivity this March!

I don’t know about you but nothing inspires my productivity quite like a good Instagram Photo Challenge! Last March I debuted my #CharmedGTD Instagram Photo Challenge and so many of my productivity loving followers participated that the month proved to be an epic success! March is a super important month to me because my birthday is March 13th, so I love celebrating the month with my friends.

If you love Instagram and would like to participate in this challenge, here’s all you have to do!

Step 1: Right Click on the graphic above and email it to your smartphone to post on Instagram announcing your participation! (Or you can open this webpage on your smartphone and save the graphic directly to your phone’s camera roll)

Step 2: Read the prompts on the graphic each day, take a picture that illustrates the prompt of the day, and post it to Instagram. Make sure to add a fun description to your image that includes the hashtag #CharmedGTD so everyone participating can see each others pictures!

Step 3: Make sure to follow me @MissTrenchcoat and interact with the other participants by liking and commenting on their images!

Instagram is one of my favorite ways to interact with my community and the #CharmedGTD photo challenge is all about inspiring you everyday to Get Things Done! (Get it #CharmedGTD = Charmed Gets Things Done, inspired by my favorite productivity book Getting Things Done by David Allen!) If you have been curious about trying a photo challenge but haven’t ever participated before, I’d love for you to join- remember, this is just something fun to do on social media so if you miss a day or days, don’t sweat it! You can always catch up or skip prompts as needed, the point is just to get involved, let the daily prompts inspire you and of course, HAVE FUN!

If you would like to participate, again, make sure to repost the graphic above to your Instagram account and of course, let me know that you are joining! I can’t wait to see your pictures and I hope we all have a wonderful and productive March!

xoxo,

Alexis-Signature

What’s On Your Playlist? {Productivity Playlist February 2016!}

Get Productive This Week with My February 2016 Playlist!
Long time no Playlist!

I think it’s been a few months since my last full playlist post, so this is completely overdue, but I just wanted to share the tunes I’ve been listening to lately. This is a pretty random mix, but I like it and I hope you do too. Happy listening and I hope this playlist brings you some inspiration and productivity as we close out February!

Enjoy!

So what have you been listening to lately? Let me know on the comments!

xoxo,

Alexis-Signature

The Marketing Assets Your Business NEEDs! Sign Up for My FREE TRAINING!

FREE LIVE TRAINING: 5 PHOTOGRAPHIC MARKETING ASSETS YOU NEED TO BUILD A COHESIVE BRAND ONLINE!

The Marketing Assets Your Business NEEDs! Sign Up for My FREE TRAINING!

Truth: Your visual marketing assets are most of the reason people follow you online and purchase your products. Even if you don’t have a product based business, the images you use and share to represent your brand online are crucial to the success of your service based business and even your brick and mortar locations. For me, putting together a strong photography based marketing strategy was much of the reason my business skyrocketed over a year ago, and it remains one of the main reasons why I am still growing at a quick and steady pace.

In terms of my own business specifically, Pinterest is the number one traffic driver to my website and shop. Hands down! The images I share on Pinterest linked to great blog content and new products are my number one asset. Without those great images, people wouldn’t be interested in the content and products they are linked to.

Traffic driver number two for my business is Google search, number three is Google Image Search and number four is Facebook! Okay, so do you see the pattern? Three out of the four top drivers of traffic to my site are image related. My images are seriously driving my success online!

So, what does this information mean for you? Well, over the past year, I’ve been tracking this success and analyzing it, and what I have come up with this that their are 5 Photographic Marketing Assets that are the major needle movers. So much so that I believe that if you focus on these 5 assets, and create your own, you will also experience growth in terms of traffic and sales for your business.

Look, this is the internet, right? The only way you are going to know if this strategy works for you is to try it yourself, which is why I am hosting a FREE TRAINING WEBINAR sharing these 5 assets and examples of them so you can implement my strategy yourself.

The training is scheduled for Sunday, February 21st at 3pm Eastern. It’s going to be an online training webinar, that you can sign up for by adding your name to the info list here. You can access the training via computer, tablet or internet enabled smartphone!

If you’re finding this information after February 21st, don’t worry, I will have a replay of the event for you to watch, but if you can make it to the live event on the 21st, you are going to get a special Q&A with me and also a time sensitive bonus! 

Hope to see you on the 21st, so sign up today to stay in the know!

xoxo,

Alexis-Signature

How to Start a Service Based Business

How to Start a Service Based Business!

How to Start a Service Based Business

I’ve been speaking to a lot of people lately, students and followers within my community, about getting started with a service based business. Service businesses are a little different than product businesses because it’s not all about creating something and putting it out there, you have to develop your own personal skills first, organize your offer and then seek out clients that need the skills you have. If you want to start a business as a life coach, stylist, personal shopper, professional speaker, designer, photographer or any of the other thousands of possible service based businesses, this article is going to teach you how to get one up and running and how to get started promoting it!

Step #1: Get the Experience

I’m often asked how one goes about getting the necessary experience to start a service based business. Depending on the service, you may have to go to school or get a specific certification for it, like being a lawyer or a health coach. But if your service doesn’t require schooling or any specific certification in order for you to practice it (which you find out by researching the field and the norms associated with it) then you need to get yourself some real world experience. A web developer or designer could gain experience by getting a job in the field and practicing their skills, or a life coach or public speaker would want to find some clients (perhaps friends or family) to test their skills on. In this period of time, you are either working for someone else, working for low cost or no cost at all. Think of this as your intern stage where you are gaining the skills you need to eventually earn an income from your service.

Step #2: Put Together Your Offer

Once you have some good experience under your belt and feel like your trial clients are happy with their results with you, you can develop your offer. Your offer is whatever your specific service will be, in some form of packaged form. For example, a public speaker would put together some speeches on topics they have experience on and develop a price that they can offer to businesses and events looking for such speakers. If you’re a wedding planner, you will want to work up all the services you will perform for a customer and price them out individually and as a packaged deal so when you meet with engaged couples, you have a clear outline of what you can do for them and how much it will cost. A photographer may work up an offer that’s based on an hourly rate with examples of how many usable photos will result during the time frame. Whatever your service is, work up the offer, do some market research for other similar services in your area and use your trial clients to help you determine a reasonable price for your offer.

Step #3: Brainstorm Opportunities

Once you have experience and an offer worked up, you then need to start thinking about who needs your service and where you can find them. Depending on your business you will want to understand your ideal client and research where you can make contact with them, either in person or online depending on your offer. Once you have a list of people, other companies or places where you can find opportunity, you then need to start making cold calls. Cold calls are when you approach someone about an offer that did not seek out you or your services. Cold calling can be tough, it really can be, there is no way around that. But, it is necessary for you to build up your network of contacts. You can always work with your trial clients to see if they have contacts for you and work on a referral basis, but you also need to put yourself out there and find opportunities for yourself. Your goal for each cold call should be to present your offer to a decision maker with the ability to hire you, hopefully closing a deal with them, or getting the contact information for someone who may be interested in your services. If you have done your research, the person you pitch your offer to should have a need for your service so if they don’t hire you for one reason or another, they should at least be able to direct you to a new contact. From there, you will continue to make cold calls and develop a network of contacts, closing some deals and growing your list at the same time. This is one of the reasons why having an active social media presence can be a lifesaver, especially if you run a service based business. It makes finding opportunity much easier. If you are in this boat, with a service based business you want to get off the ground and you want to make the road a little easier for yourself by developing your presence online, I would highly suggest checking out my online business program, Empire Building. In Empire Building, I teach you the 5 pillars to successful online communication using the exact strategies I used to build my website page views to over 200,000 a month, and gain a social media presence of over 50,000 followers! Most of this growth happened within a six month period of time, that helped me to replace my income after I left my day job, so no matter where you are starting, Empire Building can help you grow if you apply the information to your business and execute! Thankfully, Empire Building is packed with worksheets that help you take the lessons and apply them to your scenario, so you don’t have to build your own success blueprint from scratch, I give you the tools that streamline everything for you!

I hope this information helps you get your service based business off the ground and if you have any other questions for me, I’d love to help you work through them, so leave me a comment or send me an email!

xoxo,

Alexis-Signature

The Essential Skills of a #GIRLBOSS

Do you have what it takes to be a #GIRLBOSS?

The Essential Skills of a #GIRLBOSS

So, you really want to start your own business and claim the title of #GIRLBOSS for yourself, but you aren’t sure you have the required skill set. While starting your own online business doesn’t require a specific resume, I’ve found that their are a few essential skills that tend to separate the successful from the average. Here are the skills I have found to be the most crucial as I run my own business.

Communication

Great communication skills are a very valuable asset for any #GIRLBOSS, but especially for one that deals with online business. In the real world, having strong speaking and writing skills are a necessity but online, they can mean life or death for your business. It’s so hard to communication online. Yes, it’s easy to send a tweet or leave a comment, but it’s hard to get your messaging across on noisy social platforms and through the hustle and bustle of ads and other constant interruptions on websites. You either need to have great public speaking skills so you can kill it on video platforms OR you need to have impeccable writing skills if you want to carve a name for yourself via a blog. If you have the complete package, you are golden, but if not, don’t fret because you can always improve either!

How to Improve Your Communication Skills: If you need to work on either of these critical communication skills, I have some recommendations for you. To improve your writing, I love the book On Writing Well. It’s a simple guide that can help anyone at any writing level clean up their written communication and start crafting better messages. If you need to improve your oral communication skills, I would suggest joining Toastmasters, which is an international organization that helps people improve their public speaking.

Graphic Design

Design skills are another complete must for a #GIRLBOSS with an online hustle because everything online is driven by design. Your website, your content, and even your products need to have a great design to them in order to turn heads online. Yes, you can always hire out a designer to do this sort of work for you, but if you don’t have the basics down, you are leaving the design, and really the direction of your business, in the hands of a stranger.

How to Improve Graphic Design Skills: When it comes to improving your design skills there are a few things you can do. First, you can get a sense of what your ascetic is by searching through other websites, magazines, and through sites like Pinterest to understand what you like and what you don’t like. Next, I would put together collages via Pinterest to see how different images and design elements work together to create on cohesive vision. If you have a specific project you are working on, like a website redesign or you’re trying to research design for an upcoming project, you can make a board on Pinterest for the project and drop all your inspiration there. Be careful of what you curate because much of understanding good design is knowing that less is more and that a good designer knows how to build a great design with the fewest possible pieces.

Photography

Photography is another skill that is invaluable for a #GIRLBOSS to have in order to run a successful online business. Images are so much of what compels us to connect and purchase products and services online and so any serious #GIRLBOSS should be comfortable behind the camera. Styled photography is a key element of branding that is necessary for a variety of platforms such as Instagram, Twitter, and Facebook, not to mention how crucial it is for your website or online shop!

How to Improve Photography Skills: If you need to up your photography game, I would highly recommend my Digital Styling Lightroom Course. It’s a video based course with 5 modules designed to teach you how to shoot, style and edit great photography for your brand. It’s currently on sale for a special price, so click here to take advantage of it!

Sales

I know the average #GIRLBOSS hates thinking of herself as a salesperson, but you do need to have a basic understand of how “sales” works, in order to close the deal with your customers. The thing you need to know as a salesperson, however, is that sales isn’t really about selling your product. Rather, it’s about selling yourself. A good sales person can sell any product to anyone, they don’t really need to know much about a product, they just need to have confidence in themselves and a charismatic personality.

How to Improve Sales Skills: I know it’s probably not the first book that would pop up if you did a search for tools to help you become a better salesperson, but I’d recommend the book Think and Grow Rich by Napoleon Hill. The book is super old, but stands the test of time, even in the modern online marketplace because it isn’t about the products you are selling, its about the basic principles of selling yourself to another human being.

I’m sure their are other skills here and there that would benefit and savvy #GIRLBOSS, but these four are the crucial ones you need to have under your belt in order to really have what it takes to stand out in business, especially online business. If you’re lacking in a skill, definitely prioritize honing it because all of these skills are learnable!

xoxo,

Alexis-Signature