January is about to come to a close and I have a collection of interesting articles from around the web that you may want to check out if you are looking to set yourself up for success in the New Year. Looking for some interesting books to add to your “to-read” list? Perhaps you are looking to map out your path for the year either personally or professionally. This link-roundup has a little bit of something for everyone, and plenty of motivational inspiration to spare!
I hope you enjoyed these selections and hopefully found something interesting to read that you hadn’t seen before. If you have any other suggestions for articles that you think I need to check out, feel free to link them below or send me a tweet @MissTrenchcoat!
How has your January been? I feel like it’s been a minute since I’ve last chatted with you. I know I was a bit MIA this month on the blog, which I sincerely apologize for. I spent the month in a frenzy of creation for my latest product, The Charmed Life Master Class, which I launched yesterday via YouTube… click here to watch the launch video if you are curious about the class!
Okay, so let’s talk February Freebies, shall we?
As per the usual, I have a February Dashboard for your planner, along with an updated 29 Ways to Love Yourself monthly task list! They are both in the same shop listing, so you only need to check out once and you get both designs in both personal and A5 size.
Also made a new set of monthly Tech Wallpapers. In celebration of Valentine’s Day, February’s wallpapers are an adorable oversized heart polka dot! I hope you enjoy these wallpapers and that they keep you inspired for the month. I know I love making them for you!
If you download any of these items and put them to use on your gadgets or inside your planner, I would LOVE to see them in action, so please make sure to share your photos on social media, tag me @MissTrenchcoat and use the #CharmedGTD so everyone in the community can see your photos and like them as well!
One of the awesome parts of being an entrepreneur is that no two of my days ever seem the same. Although that brings a lot of diversity and excitement to my work, it can also represent a challenge to my planner. What I need from my planning system on a day to day basis can change, but I have no interest in using multiple planning methods to keep up with my business, which is why back in July, I designed my Charmed Life Planner; a complete printable planner that included everything I need to plan my days, no matter what work needs to be done or how crazy (or simple) my schedule looks. The meat of this planner is a vertical week on two pages layout that allows me to see my whole week laid out in front of me, but also gives me the ability to really make use of every inch of space in the individuals days of the spread without feeling like I need more room to write. So, I wanted to take a moment to show you how I use this layout and the tips I have for you to optimize your day in your own planner.
1. Set Your Top 3: When you jump between too many tasks or activities in a day, you end up lowering your productivity. Instead, focus on your top 2 priorities and put those at the top of your list! My printable Charmed Life Planner has a dedicated space for your top 3 sitting right on top of the page.
2. Create a schedule or task list: Depending on your work for the day, you may need either a schedule or a task list. Use the ruled column below your top 3 to break out your appointments or list out lower priority tasks and reminders.
3. Add function with stickers: Stickers aren’t just for decorating anymore! With my line of printable planner stickers, you can add flexible function to your planner by adding a sticker or two to designate special information to help you manage your day.
I’m often asked about how I spend my time as an online business owner. From day to day, my tasks and priorities vary since I am a one woman operation responsible for all the ins and outs of my business, but for the most part, the types of activities I preform can be broken down into one of five categories for how I spend my time. These categories are Developing New Products, Taking Care of Customers and Clients, Creating New Content and Forms of Advertising, Developing Business Systems, and Improving Current Products and Offerings. All of these categories are important priorities for my business, but on a daily basis, one may be prioritized ahead of another for a variety of reasons. For the sake of this blog post, however, I am not going to talk about them in terms of priority, instead I am going to rank them by the amount of time I spend on each overall. As you may expect, I cannot quantify exact measurements of time, nor can I break up these categories into any approximation of percentage of time spent because it can vary. So, here are the five ways I spend my time as an online entrepreneur ranked from greatest to smallest amount of time spent.
Developing New Products
An an online entrepreneur, my livelihood depends on me spending a large portion of my time developing new products because in the ever changing online market, you are only as good as your next idea! I am constantly working on brainstorming, concepting and designing new products and service offerings to help diversify my income. The way I look at it, each new project I undertake is a new venture and a new stream of income in and of itself. Since most of my products are digital, I am able to spend a dedicated amount of time developing one new product after another to add to my shop, creating variety to my offerings so that I am providing products that are interesting to a greater number of people in my community. I never expect that everyone wants all of my products, but as an online business owner I want to create more products so that everyone can find something of value in what I have to offer.
Taking Care of Customers + Clients
There is no doubt in my mind that my customers and clients are my top priority, and because of this they get a great portion of my time and energy. I spend time everyday responding to emails and comments from my customers and working on client products. It is very important to me that everyone who has purchased one of my products or receives my services get their money’s worth from me and I always want to leave my customers feeling positive about their experience working with me. This is probably one of the many reasons that I get so many repeat purchases in my shop. I cannot stress highly enough the importance of taking care of your customers. It makes such a difference to your businesses reputation and the advancement of your brand! I feel very lucky that at this moment in time, my business has not grown so large that I cannot personally handle all customer service inquiries that I receive, because it really gives me such satisfaction to be able to help my customers personally. Customer service tends to be the first thing that gets outsourced as a company grows, and I personally believe that this decision shouldn’t be taken lightly. I have seen many small and very personable businesses take a hit to their reputations once they grew because of poor management of customer service, and so I am very attuned to the needs and concerns of my customers for this very reason.
Creating New Content + Forms of Advertising
Content creation is probably the biggest task I undertake on a daily basis that yields me the least amount of direct income. Every week, I put out three blog posts, two YouTube videos, and a handful of images and tweets to social media, all for the express purpose of giving back to my community. I make very little income from these methods in proportion to the income I generate from direct means like my shop and consulting, yet, these tasks take up a significant part of my week. I cannot stress, however, how important these tasks are to my business overall. Blogging and YouTube are my direct means of communication with my community and the primary means I have for advertising my products. If I didn’t show my products in videos or explain them in blog posts, no one would know about them! And if I didn’t continuously put out high quality content to my blog that adds value to my readers or create fun and informative videos for my YouTube channel on a weekly basis, none of you would trust me enough to purchase what I was selling! You have probably heard the phrase “the proof is in the pudding” and in a lot of ways, that is how I think of my content. It’s my social proof that what I am doing and saying works and is worth your time and attention!
Developing Business Systems
I have done a whole video explaining my various business systems, so I won’t go into much detail here on them, but it has taken me months of working and organizing for me to get this far with my business administration, and this is definitely an area in my business that is frequently improving. To be honest, for me the business administration is the not so fun part of running a business, but thankfully, I spent years doing this sort of organizational work for my previous Fortune 50 employer so I happen to be very efficient at it! Because of this, I am able to get away with paying relatively little attention to this area of my business for the majority of the quarter, and then I may spend a whole day organizing and working out important knitty gritty business things like taxes and filing and fulfilling my obligations as a business owner.
Improving Current Products + Offerings
The ongoing improvement of my existing products is definitely a priority for my business and although my offerings are mostly digital, I still always like to make sure that I am fixing any issues or flaws in my designs as I become aware of them. For someone who may run a business with physical products, I would assume that this subject may be of greater importance as it also ties into quality control, sourcing materials and the ongoing struggle to keep costs low and quality high! For me, however, this is the area of my business where I spend the least amount of time overall, although time spent is certainly not a representation of priority. I take quality control with my products extremely seriously, and whenever I am made aware of any issue with my designs, even something as small as a typo, I immediately act to correct the issue. This ties into good customer service for me, but also an ongoing effort to retain a premium feel to my products.
I hope this gives you some more insight into how I work as an online entrepreneur and perhaps some areas that you may want to be focusing on as well if you run an online business of any kind! I’d love to hear your thoughts and if there are specific areas of your business that you spend a great deal of time on, or perhaps not enough time on, I’d love to know what those are and how I could possibly help you by making those tasks easier or more streamlined! Don’t hesitate to leave me some comments below!
xoxo,
This article was first published on Strange & Charmed on April 27th, 2015 and being reposted as business inspiration for the New Year!
5 Essential Strategies to Jump-start your Life in 2016
In 2015 I spent a lot of time sharing information, strategy and products with my community that revolved around the topics of productivity and business. I think that for so many of us, there is a real desire to make things happen for our lives and lately I have seen so many people step up and acknowledge that one way they see themselves taking control of their lives is by taking control of their careers by creating their own jobs. My motto for my life in the last few years has been “Your dream job does not exist, you must create it,” so I understand full well the power that running your own business can have in helping you create a life tailored to your needs. In the last year, however, I have also heard from many people within my community that know it’s not one of their goals to start their own business, but they still look to me as an example for how to pursue a meaningful life.
Whether you are a budding entrepreneur, a small business owner or not, most of us have a desire to feel like we are truly living a full life but many obstacles seem to stand in our way. I’m not ashamed to confide that for years I felt like a helpless victim in my own life’s story, waiting for the day that I would be able to step into my life, the real life that I always dreamed I’d have. It has really only been in the last few years that I have finally felt like I have “made it” to that place I wanted to be. It took me a long time, years of sticking to the straight and narrow path before I could see the fruits of my labor, and even now, although I feel like I’m truly living a charmed life, I know that I still have more to overcome and will always have some resistance to face for as long as I am alive. After all, life in and of itself, is a struggle. It takes enormous amounts of energy everyday for us to live and when you pile the stressors of daily life on top, like work, finances and relationships, it just gets harder. The key to living well is not removing these stressors from our lives completely, we could really never do that without great hardship, but we must learn the strategies to accept them and manage them seamlessly. In the coming weeks, I am going to share a resource with you, something of my own design to help you learn to manage the ins and outs of daily life, but until then, I wanted to share with you some simple yet powerful strategies that you can implement immediately to help you jump-start your life in this new year. Are you ready to get started?
Strategy #1: Take a Personal Inventory
The first step to getting things moving for yourself is to take a personal inventory regularly.Where are you in life right now and where do you want to be? What have you accomplished that you are proud of and what areas of your life are opportunities for growth both personally and professionally? It’s very important to have a sense of accuracy as to where you are in life and to also have a sense of gratitude for your situation, no matter how much more you want or how much different you wish your life were.
Strategy #2: Set Yourself a Challenge
Many of us set resolutions or goals at the start of a new year, most of which is quickly discarded due to lack of planning and adequate preparation. I have a whole workbook about strategic goal setting if that is something you need, however goals won’t propel you forward in life unless they are challenging to you. I’ll admit that I am guilty of often times setting goals for myself that are almost like forgone conclusions. Things I know I can achieve within my comfort zone. As they say, life lies right outside your comfort zone, so without creating challenge in your life, you can never expect to grow and fulfill the greatest potential for your life.
Strategy #3: Find a Creative Outlet
Whether or not you are a creative person by nature, I think that self expression in one form or another is essential to understanding yourself and what you want in your life. For me, designing stickers, inserts and other printables for my planner is my favorite creative outlet, one that also helps me feel productive. Playing with stickers and stationery, for me, is a way that I express my style and unleash my creative side. It helps to reduce my stress and often, while I’m playing around with paper and pens, I find that business inspiration will randomly strike!
Strategy #4: Set a Reoccurring Date with Yourself
In her book, The Artist’s Way, author Julia Cameron advocates taking regular artist’s dates in order to unleash your most creative work, however, I think this concept is something that anyone, not just artists and creators, can benefit from. Again, not everyone has creative or artistic aspirations, but I do believe that by regularly spending a bit of uninterrupted time with ourselves in contemplation or meditation, we can find a sense of balance and calm that will naturally bring more inspiration and productivity to our lives.
Strategy #5: Find an Accountability Partner
It may sound trite, but as we journey through life it’s important for us to find like minded individuals to share our experiences with that can also serve to mentor and inspire us. If you truly want to make any sort of lasting progress with your life, finding someone to help you remain accountable is going to be crucial. I think that it’s important that this person be someone new that you bring into your life and not someone you are already friends with or someone you are related to. Social media is a great place to find such a person by stepping outside of your comfort zone and finding a new friend in a mutual community or program you may both be a part of.
Next Steps
Although these strategies are relatively simple, they are by no means easy to achieve, so my recommendation to you is to begin on these one at a time for a period of 30 days each. Choose the strategy that to you seems the most urgent or speaks to you in some way and begin with that. Once you have successfully integrated the strategy into your life in that 30 day period, you can add in the next one that draws your interest. I would love to hear your experience as you execute on these concepts so please make sure to leave me a comment to let me know your plan of attack and keep me updated with tweets or Instagram updates through your process. Good luck and I can’t wait to see what you achieve in 2016!
To stay productive and create a theme for the new year, some people choose a word. That word becomes their word of the year and they will keep that word plastered around them as much as possible and turn to that word for encouragement and guidance as the unexpected twists and turns of life conspire to push us off course. That works for some people, but it doesn’t necessarily work for me. Instead, I choose a song- an anthem if you will! Something that’s more than a word or even a mere collection of words because music speaks to my soul. I’m just that kind of person.
I don’t ever set out to “find” my song of the year, in all honesty, it just sort of finds me which is exactly what happened when I first heard Bird Set Freeby Sia during a live performance on SNL last month. The song immediately stirred something inside of me and I knew, and actually said to myself while the performance was still going on, “this is my song for 2016.”
If you have never experienced this song, I’d recommend it. It definitely has a powerful message that I hope will help keep me strong even when things get tough this year- and I know this year is going to get tough. The best years always do!
If you are someone who also sets an anthem for yourself for the year or perhaps you want to now that I’ve introduced you to the idea, I’d love to hear (haha, so punny) what song you choose! Let me know in the comments or tweet me a link to a music video @MissTrenchcoat!
2016 Business & Personal Development Books to Read in 2016
In 2015 I read a lot of business and personal development books. Some were good, and some were not so good, but as an entrepreneur, I think it’s so important to keep your mind challenged and informed and reading books is probably the easiest way to expose yourself to new concepts and methods of thinking. One of the reasons I was able to read so much last year was due to Audible.com which I finally subscribed to after years of dragging my feet and it was one of the best decisions I made for my business in my opinion. If you’re curious about Audible, check out this offer where you can get not one, but two free books with a trial subscription! So, out of all those books, which did I enjoy the most? Well, here are the 16 business and personal development books that I read and recommend you read in 2016!
If there is one book from this list that I would suggest you read this year, it’s Essentialism! So much of my approach to working smarter, not harder is diluted into the contents of this book and I truly believe that everyone – not just business owners – need to hear the message of this book.
A lot of what sets successful people apart is attitude and perseverance. This book is a tried and true narration of what it takes to be truly successful in life and the obstacles that we all must face as we rise to the top. This book is honestly packed with gems of advice and actionable items, so I would suggest getting a printed copy, highlighters and a lot of page flags as you devour this one, or if you read the audiobook as I did, make sure to keep a notebook handy!
I absolutely couldn’t create a list of books for you to read and not include my eBook on strategic goal setting. This is definitely not just a read it once and think about the message type of book, it’s a true workbook with worksheets and actionable items to help you plan your goals and ensure execution by prioritizing them as well as the key routines that will make it easier for you to establish a pattern of success. Hundreds of members of my community have already purchased this book since its release in November, and the positive reviews are rolling in daily so if you struggle with goal setting and making big things happen for your life, this is the book for you!
This short but direct book outlines the mental blocks that keep creatives from doing their best work and how to overcome them. If you are someone who struggles with producing creative work and truly wishes to make a full time career from it, you need to read this book.
In my opinion, this is the only financial book one need ever read. I was first exposed to this book when I was very young and finally reread it this year. To my astonishment, I had spent the years in between actively executing the principles of this book. It’s so funny the way solid financial principles are just timeless and once they are engrained in your mind and put into practice, your whole life can change and set you free from financial burdens. If you struggle with finance and feel like the topic is overwhelming to you, this book will break down money and wealth for you in a series of parables that anyone can relate to and understand.
This is one of two habit formation books I read this year, and between the two, I connected more with this one. I think many of us take for granted the roles that routines play in our lives, but this book really explained in great detail what routines are, how they control us and how, with targeted and sustained effort, we can change them. It’s not easy to break a bad habit and establish a new routine, but if you have something – anything really – that you want to accomplish in your life, great or small, you need to understand how to control your habits and routines and build ones that will actually create success for you!
And this is the second habit formation book I read this year and definitely still enjoyed or else it wouldn’t have been included on this list! In this book, Gretchen Rubin outlines her own experiments in habit and routine formation. She definitely acknowledges the established work of Duhigg and expounds upon it with some helpful personality based observations that are truly the crown jewel of this book, however, this work was a little less science and a little more personal anecdotes. Definitely worth the read, but I’d suggest Duhiggs book first.
Now this is one of those books that no matter who you are, if you want to make any sort of impact at all, either personally or professionally, you need to read it! Again, another short read but one all about tapping into your authentic voice to connect with others and share your personal story to motivate and inspire.
After I read through this awesome eBook by my dear friend Anne Samoilov, I immediately called her to find out why in the world she wasn’t promoting this book to the high heavens because people seriously need to hear about and practice white space in their daily lives. We are all too busy, or so we say. Anne’s book really shows you how important it is to have time and space in your life to create and explore in order to do your best work, be your best self and fully engage in the lives of those who matter most. If you feel constantly busy and overwhelmed, you need to read this one!
10. How to Win Friends and Influence People by Dale Carnegie
This is the quintessential book for interacting with other people. It’s like a psychology lesson distilled into relatable action. Again, I truly believe this is a development book that everyone needs to read, but especially anyone who interacts with customers, clients, vendors or really any people who you need to rely on to help make your goals and dreams a reality.
11. The 7 Habits of Highly Effective People by Stephen R. Covey
This is one of two quintessential productivity classics that I think everyone needs to read. Covey’s book is a long running go to for business professionals, but it certainly applies just as equally to stay at home moms or creatives.
The second productivity classic, again beloved by the corporate sphere but seriously applicable to anyone and everyone! Getting Things Done is an annual reread for me and it seems that every time I dive back in I pick up a new lesson or tweak to my productivity systems that I hadn’t tried before.
Another classic for artist’s and creative types that really dives deep into the creative process and how to support creativity in our lives. If your job or passions are even remotely artistic or fall into the creative space. You should read this!
Out of all the books on this list, this is the only true business book I’ve included, so if you don’t own, or ever hope to own your own business, this doesn’t apply to you, however, if you do you need to read this. You know those statistics people throw around about how many businesses fail in their first year and then how many more fail within a few more years and how many are still standing after a decade? This book explains all about that. It’s actually very interesting to see that lack of customers isn’t actually the thing that kills a business, it’s so much more about plans and systems than you really could ever have imagined.
Yep, I added a woo-woo book to this list, but one that really made a big impact on me. I’ll agree that there are some things about this book that are perhaps a little too much for me, but the underlying message of this book is really powerful and honestly moved me to tears so many times. I think it’s good for us to read personal development, even perhaps spiritual development books (which is really what this book is), that really move us because some times I feel numb to the world and books like this make me feel reconnected to the human race. Definitely not the book for everyone, but I’d be lying if I said it wasn’t one of my favorites.
If you are a male or female working in corporate America and you haven’t read this book yet, please stop whatever you are doing and order it asap. I realize that this book was meant to inspire women, but anyone who works in a business environment should read this. I know this can be a polarizing book, but the results of real research was put into this book and it’s truly heartbreaking to be confronted with the fact that women are held back at work. They hold themselves back, their partners hold them back and worst of all, their own teams and companies hold them back. Obviously this book doesn’t apply to 100% of situations, but its enough that we all need to be aware of workplace biases and work to break our own preconceived notions.
So now you have 16 new books to add to your to read list or Audible queue! I am still in the process of researching the books I want to read for the year. I’m not necessarily someone who makes a full list and then checks books off one by one, but I do want to get started with some new-to-me reads asap. I already know I am putting another Todd Henry book, Die Empty, on my reading list and I have a few fiction novels that I started in 2015 that I want to tie up Q1, but I’d love to hear any suggestions you have for me based on these recommendations or even something totally different that you absolutely love and recommend. Let me know in the comments what you think I need to read this year! Oh, and one final thing I want to say about reading and personal development– I think reading is great, I obviously do or else I wouldn’t share book recommendations with you. However, I want to make sure you don’t spend all your time reading and leave no time for acting on what you’ve learned. Some people have a tendency to go into research and personal development mode before they feel like they can begin to implement and act, but unfortunately, that can often lead to a holding pattern where one is reading, reading, reading and never actually getting started on their business or new and improved life. I guess what I am trying to say is don’t use books as an excuse not to begin living your life. I want you to act on what you learn in these books, not use them as a barrier to keep you from living your dreams!
Well, it’s the most wonderful time of the year and you know what that means? There will be many, many moments that we will be eager to capture on film, or well, on our phones! So, I thought this would be the perfect time to discuss some very important photography skills to ensure that you are always capturing that perfect moment. You don’t have to be a professional photographer to get great shots, you just need to know these five key tips!
1. Never let your subjects know you are going to photography them: If you do, they will start to pose or shy away and although a nice little pose can be cute, these types of pictures aren’t always the best or most natural. If you want to get some good shots, don’t let your subjects know you are about to photograph them. Make sure your phone or camera’s shutter noise is turned off (there is usually a way to stifle it in your settings) and summon all your ninja skills to keep your subjects unaware of your presence and the presence of the camera. This is one of those times when using a nice fancy DSLR may actually not be to your benefit because that sort of camera is obvious. Using your phone, however, may be a good option to get in all those sneaky photos. Just pretend you’re using an app or checking messages!
2. Wait for your subjects to interact: If you wait for your subjects to interact with something like an object or another person, you will get a much nicer scene to photograph. Great moments to catch are conversations, children (and adults) playing with presents, and special embraces.
3. Look for movement and gesture:Some of the best moments to capture are ones where you subjects are in action. Unwrapping presents, talking with their hands, and cooking all make for really special candid shots!
4. Zoom into the little details:One of the differences between good photography and great photography is attention to the little details. I’m talking hands, feet, accessories, eyes, smiles and much more. I think a lot of amateur photographers are always a little scared to get too close to their subjects (especially if you’re trying to keep the pictures candid) but you can always use your cameras zoom to catch the little details that really show emotion. If your taking pictures and find that you feel like there is “something missing” from your images, try retaking the pictures a little closer or zoomed in to a nice close crop!
5. Tell a story: The best images always tell a story and when it comes to holiday photos, that is exactly what we are trying to capture. If you’re just starting out with photography, this may be the most difficult concept to master because it’s quite a bit more abstract. The best way for a beginner to master this is to ask yourself with every shot “what is this picture saying?” If you are always asking yourself what a certain composition or shot conveys to the audience, you will be well on your way to telling a great story with your pictures.
So, those are my five best tips for capturing that perfect moment with your holiday pictures or any pictures for that matter! I hope this helps you to take awesome pictures of your friends and families that will help to make this season a memorable one!
xoxo,
This article was first published on Strange & Charmed on December 4th, 2014 and is being reposted as part of my Holiday Prep Hiatus! For the months of November & December I will be recycling some vintage S&C content that you may have missed in order to give myself some extra time to finalize projects and spend time with my family during the holiday season. All reposted content will be marked as such. I hope you enjoy this blast from the past blog post!
Well friends! Christmas is just a few short days away, isn’t that exciting?? I’m super excited about finally reaching the end of Vlogmas! In case you haven’t been following along, Vlogmas is a December video challenge where you put a video up everyday from December 1st- Christmas! Now, I just have two videos left, and I have to say, it’s been fun, but very exhausting. I have to hand it to daily vloggers, because I don’t know how they do it! Any who, since we are getting so close to Christmas and the end of Vlogmas, I thought it would be fun and festive if we made some hot cocoa together! I love hot cocoa in the winter, especially around Christmas because I love making decorated marshmallow pops to put in my drink (and really, that’s half the fun of making a nice hot cocoa)!
This year, I got super clever and I made my marshmallow pops with a candy striped paper straw instead of a normal stick. This means that once I dunk my pop into my hot cocoa, I also have a nice straw to use in my drink. Fancy, ain’t it?!? The paper straws are great as well because I was able to use those super extra large marshmallows instead of normal sized ones, and who doesn’t love a giant, chocolate and candy covered marshmallow?
Of course, I made a nice little video so you can play along with me and make your own hot cocoa after watching me assemble mine! I’m all about the garnish when it comes to cocoa, and I have to say, my festive cocoa garnish game is strong! I hope you enjoy the video as well as all of my Vlogmas videos! If you missed them, just click here for a playlist of all my Vlogmas videos so far so you can catch up! Have fun and be sure to send me a picture of your hot cocoa too!
xoxo,
This article was first published on Strange & Charmed on December 23rd, 2014 and is being reposted as part of my Holiday Prep Hiatus! For the months of November & December I will be recycling some vintage S&C content that you may have missed in order to give myself some extra time to finalize projects and spend time with my family during the holiday season. All reposted content will be marked as such. I hope you enjoy this blast from the past blog post!
As a blogger, youtuber and online business owner, it’s important for me to stay focused on my online marketing to make sure I get my content and my products out there into the world to the people who need them most. So, of course, I do a lot of reading and research on the subject of marketing, and although I find that, generally, much of the information is very repetitive, every once in a while I find little gems that I believe are very important to remember. Since many of my readers also happen to be bloggers and small business owners, I thought it would be helpful for you if I shared a few key bits of marketing wisdom that you may not be familiar with, so here are the 5 Marketing Tips you Might have Missed!
1. Consistent messaging is most helpful when targeted at a consistent person: No matter what your business is, whether you’re a blogger, an online business owner or a social media guru, you probably already know that consistency in your messaging is key. However, what you may not have known is that your consistent messaging is most effective when you are targeting your ideal customer consistently. We all have our ideal or target customers, members of our communities and those model consumers we are looking to attract, after all, no one business can cater to 100% of the population! Once you understand who your ideal customer is, what their needs and motivations are, you can then better direct you messaging towards them and reap the rewards.
2. Come on strong: Although coming on strong isn’t something you may want to do when it comes to real world marketing, when promoting yourself on the internet, it’s a must! Why? Well, because online communication is hard. It isn’t a traditional form of communication where you are interacting one on one with your target customers, it’s a sea of people who have literally a thousand other things to pay attention to. So if you want to be seen and heard on the internet, it’s important to talk loudly and carry a big microphone! Put your content and messaging out there everywhere it is relevant and as often as possible. Do things in a big way to create more buzz around you and your business, and don’t be afraid to reach out directly to those you believe will benefit from your products and message!
3. Use rhyming phrases, they are more persuasive: Apparently it has been statistically proven that people inherently believe phrases that rhyme are more accurate that non-rhyming phrases. Weird, huh? Well, I think it just proves how persuasive a good turn of phrase can be, especially when it’s lyrical. So, consider how you can use rhyming phrases in your messaging to your benefit!
4. Anticipate objections and overcome them: As someone who spent years working in sales for a fortune 50 company, I know that anticipating objections is an important part of direct selling. However, when it comes to online selling, we don’t have the benefit of talking one on one with our prospective customers to hear out their concerns and then put their mind at ease. Instead, in online business, you need to anticipate the objections your customers will have, address them and then overcome them in your messaging. This is a perfect example of why it’s important to
5. Give people things to share:In this modern online world of ours, you may have noticed that people love to share. This is one of the major reasons social networks like Facebook and Instagram are so popular. People love giving their opinions, sharing things they like, and feeling like the things they share are helping those around them. Deep down inside, people have a need and strong desire to feel important and valuable. This is a need that you can leverage to help you market your content and business, if you make an effort to create items that are sharable online. Give your customers and community items that they would be proud to share in their social feeds. Things like thoughtful articles, beautiful images, helpful tips and tricks. If you sell a product, give away freebies online like digital items that supplement your products, something people can admire and share with friends. You may have to put in some extra work, but those little extras will pay off in the end!
I hope this post taught you a new tip or trick for marketing yourself or your business online! Let me know in the comments what resonated most with you, and feel free to share your best marketing tips as well!
xoxo,
This article was first published on Strange & Charmed on December 8th, 2014 and is being reposted as part of my Holiday Prep Hiatus! For the months of November & December I will be recycling some vintage S&C content that you may have missed in order to give myself some extra time to finalize projects and spend time with my family during the holiday season. All reposted content will be marked as such. I hope you enjoy this blast from the past blog post!
